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Carlson Financial

Updated today

Client AUM

$632,192,164

Clients

1,097

Advisors

14

across 4 offices

About

Carlson Financial is a retirement planning and wealth management firm that serves individuals, trusts, small businesses, family offices and institutional clients, managing roughly $632 million in discretionary assets for about 1,100 client households through a ten-advisor team. The firm offers comprehensive financial planning and continuous investment advisory services, including written financial plans and portfolio management for separately managed accounts.

The firm’s investment approach is driven by a cash-flow–based financial planning process, with discretionary portfolios primarily constructed from equities and exchange-traded funds to balance long-term growth and reliable income. Investment selection and monitoring are performed by the firm’s Chief Investment Officer and investment team using a mix of fundamental, technical, quantitative and qualitative analysis and both tactical and strategic asset-allocation techniques.

Noteworthy aspects of the firm include operating five offices—a larger multi-office footprint than most firms in its peer group—and that many advisers are independently licensed insurance agents who may recommend and sell life, health, long-term-care insurance and fixed-indexed annuities, a relationship that is disclosed as a potential conflict. Operationally, Carlson Financial uses a third-party back-office provider (AE Wealth Management) for billing, reporting and platform access while retaining in-house investment decision-making, and it has a policy of not accepting proxy-voting authority from clients.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Income planning Wealth management

Occupation focus

Retired

Demographic focus

Approaching retirement

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Fee options

Fixed

Up to $250,000 annually for ultra high-net-worth clients, negotiated based on size, scope, and services

Other

Account minimum: $250,000

Main office

See office

1201 SW Oakley Avenue

Topeka KS 66604

Advisors at this office

5

Most active in

Arizona · Colorado · Kansas · Texas · Virginia

Also doing business as

Carlson & Company Financial Services, LLC · Carlson Financial

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Daniel M

Series 65

Topeka, KS

Carlson Financial

Daniel Moylan is a financial advisor at Carlson Financial with nine years of industry experience. He holds a Series 65 designation and previously worked at Global Financial Private Capital, LLC from 2017 to 2019. Moylan is based in Topeka, Kansas. Carlson Financial is a retirement planning and wealth management firm that serves individuals, trusts, small businesses, family offices, and institutional clients. The firm manages approximately $632 million in discretionary assets for about 1,100 client households, offering comprehensive financial planning and portfolio management through a ten-advisor team. Their investment approach integrates cash-flow–based financial planning with discretionary portfolios primarily composed of equities and exchange-traded funds, guided by a combination of fundamental, technical, quantitative, and qualitative analysis.

General retirement planning Income planning Wealth management Retired Approaching retirement
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Jordan M

Series 65

Glen Allen, VA

Carlson Financial

Jordan Mistretta is a financial advisor at Carlson Financial with a Series 65 credential and one year of industry experience. Prior to joining Carlson Financial, he worked at Virginia Credit Union and has background experience in the retail and food service industries. Carlson Financial is a retirement planning and wealth management firm serving individuals, trusts, small businesses, family offices, and institutional clients. The firm manages approximately $632 million in discretionary assets and employs a cash-flow–based financial planning process with portfolios primarily composed of equities and ETFs.

General retirement planning Income planning Wealth management Retired Approaching retirement
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Daniel M

Series 65

Glen Allen, VA

Carlson Financial

Daniel Merriman is a financial advisor at Carlson Financial with a Series 65 designation and one year of industry experience. Prior to joining Carlson Financial, he held roles in higher education and secondary school settings, including positions at James Madison University and various high schools. Carlson Financial is a retirement planning and wealth management firm serving individuals, trusts, small businesses, family offices, and institutional clients. The firm manages approximately $632 million in discretionary assets and employs a cash-flow–based financial planning process, using equities and exchange-traded funds to balance long-term growth and income.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Carl C

Series 63, Series 65

Topeka, KS

Carlson Financial

Carl Carlson is a financial advisor at Carlson Financial in Topeka, KS, with 13 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Carlson Financial since 2012, previously spending six years with Global Financial Private Capital. Outside of his advisory role, he is involved in selling bank-owned life insurance through Bank Compensation Group, Inc. Carlson Financial serves pre-retirees, retirees, and a range of individual and institutional clients, providing comprehensive financial planning and discretionary portfolio management. The firm uses a cash-flow-based planning process and primarily invests in equities and ETFs, employing various investment techniques tailored to client goals and risk tolerances.

General retirement planning Income planning Wealth management Retired Approaching retirement
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Jacob W

Series 66

Colorado Springs, CO

Carlson Financial

Jacob Williams is a financial advisor at Carlson Financial with 13 years of industry experience and holds the Series 66 designation. He has worked at Carlson Financial since 2021, and previously held roles at Charles Schwab & Co., Inc. and Compassion International. Carlson Financial is a multi-office firm managing approximately $632 million in discretionary assets for about 1,100 client households. The firm serves individuals, trusts, small businesses, family offices, and institutional clients, offering comprehensive financial planning and investment advisory services with a cash-flow–based approach and portfolios focused on equities and exchange-traded funds.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Susannah O

Series 65

Glen Allen, VA

Carlson Financial

Susannah Orzolek is a financial advisor at Carlson Financial with a Series 65 designation and six years of industry experience. She has worked at Carlson Financial since 2018 and previously spent three years at EURPAC. Carlson Financial is a retirement planning and wealth management firm serving individuals, trusts, small businesses, family offices, and institutional clients. The firm manages approximately $632 million in discretionary assets and employs a cash-flow–based financial planning approach, constructing discretionary portfolios primarily from equities and exchange-traded funds to balance long-term growth and income.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Jonathan B

Series 65

Topeka, KS

Carlson Financial

Jonathan Brobst is a financial advisor with Carlson Financial in Topeka, KS. He holds a Series 65 designation and has two years of industry experience. Outside of his advisory role, he owns and operates Yellow Brick Property Solutions, a real estate house-flipping business. Carlson Financial provides retirement planning and wealth management services to individuals, trusts, small businesses, family offices, and institutional clients. The firm manages approximately $632 million in discretionary assets and employs a cash-flow–based financial planning process with portfolios primarily built from equities and exchange-traded funds.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Anna C

Series 65

Glen Allen, VA

Carlson Financial

Anna Carlson is a financial advisor at Carlson Financial with seven years of industry experience. She holds a Series 65 designation and previously worked at Global Financial Private Capital, LLC. Carlson Financial serves pre-retirees, retirees, and a range of clients including individuals, trusts, small businesses, family offices, and endowments. The firm provides comprehensive financial planning and discretionary portfolio management, using a cash-flow-based process and primarily equities and ETFs to balance growth and income.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Ian G

Series 65

Glen Allen, VA

Carlson Financial

Ian Gallagher is a financial advisor at Carlson Financial with a Series 65 credential. He joined the firm in 2024 and has prior work experience in healthcare and administrative roles, including positions at Phreesia and New York Presbyterian Hospital. Carlson Financial is a retirement planning and wealth management firm serving individuals, trusts, small businesses, family offices, and institutional clients. The firm manages approximately $632 million in discretionary assets and employs a cash-flow–based financial planning approach, with portfolios primarily composed of equities and exchange-traded funds.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Reagan H

Series 65

Topeka, KS

Carlson Financial

Reagan Huskisson is a financial advisor at Carlson Financial with a Series 65 designation and no prior industry experience. Before joining Carlson Financial, he worked in education at several schools and also at Dutch Bros. Coffee. Carlson Financial is a retirement planning and wealth management firm serving individuals, trusts, small businesses, family offices, and institutional clients. The firm manages approximately $632 million in discretionary assets and employs a cash-flow–based financial planning process with portfolios primarily composed of equities and exchange-traded funds.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Parker D

Series 65

Glen Allen, VA

Carlson Financial

Parker Duda is a financial advisor at Carlson Financial with a Series 65 designation and one year of industry experience. Prior to joining Carlson Financial, he worked in education for nine years at various institutions, including James Madison University and multiple middle and high schools. Carlson Financial is a retirement planning and wealth management firm serving individuals, trusts, small businesses, family offices, and institutional clients, managing approximately $632 million in discretionary assets. The firm’s investment approach is centered on a cash-flow–based financial planning process, with portfolios constructed from equities and exchange-traded funds to balance growth and income.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Alexander H

Series 65

Topeka, KS

Carlson Financial

Alexander Hammersley is a financial advisor at Carlson Financial with four years of industry experience. He holds a Series 65 designation and has worked at Carlson Financial since 2022. His prior experience includes roles at UHY Advisors MO, Inc., BDO USA, LLP, and academic positions at The College of William & Mary and Christopher Newport University. Carlson Financial is a retirement planning and wealth management firm serving individuals, trusts, small businesses, family offices, and institutional clients. The firm manages approximately $632 million in discretionary assets and focuses on a cash-flow–based financial planning process paired with diversified portfolios primarily composed of equities and exchange-traded funds.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Joseph B

Series 65

Glen Allen, VA

Carlson Financial

Joseph Britt is an advisor at Carlson Financial with a Series 65 designation and no prior industry experience. Before joining Carlson Financial in 2026, he worked in education at James Madison University and various high schools from 2015 to 2026. Carlson Financial is a retirement planning and wealth management firm serving individuals, trusts, small businesses, family offices, and institutional clients. The firm manages approximately $632 million in discretionary assets for about 1,100 client households through a ten-advisor team, employing a cash-flow–based financial planning process and portfolios primarily constructed of equities and exchange-traded funds.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Marissa W

CFP®, Series 65

Azle, TX

Carlson Financial

Marissa Waldron is a CFP® and Series 65 credentialed advisor with 11 years of industry experience. She has worked at Fisher Investments and Global Financial Private Capital, LLC before joining Carlson Financial, where she has been since 2017. Carlson Financial serves pre-retirees, retirees, and various individual and institutional clients by providing comprehensive financial planning and portfolio management. The firm uses a cash-flow-based planning process to guide discretionary investment strategies focused on equities and ETFs, with an independent insurance licensing structure for certain product recommendations.

General retirement planning Income planning Wealth management Retired Approaching retirement
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