Glen Allen, VA Office

Team
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Carlson Financial

Team

Firm-wide stats for Carlson Financial

Total advisors

14

Across 4 offices

Clients per advisor

78 High

Avg AUM per client

$576,292 Low

HNW client ratio

16% Low

About

Carlson Financial is a retirement planning and wealth management firm that serves individuals, trusts, small businesses, family offices and institutional clients, managing roughly $632 million in discretionary assets for about 1,100 client households through a ten-advisor team. The firm offers comprehensive financial planning and continuous investment advisory services, including written financial plans and portfolio management for separately managed accounts.

The firm’s investment approach is driven by a cash-flow–based financial planning process, with discretionary portfolios primarily constructed from equities and exchange-traded funds to balance long-term growth and reliable income. Investment selection and monitoring are performed by the firm’s Chief Investment Officer and investment team using a mix of fundamental, technical, quantitative and qualitative analysis and both tactical and strategic asset-allocation techniques.

Noteworthy aspects of the firm include operating five offices—a larger multi-office footprint than most firms in its peer group—and that many advisers are independently licensed insurance agents who may recommend and sell life, health, long-term-care insurance and fixed-indexed annuities, a relationship that is disclosed as a potential conflict. Operationally, Carlson Financial uses a third-party back-office provider (AE Wealth Management) for billing, reporting and platform access while retaining in-house investment decision-making, and it has a policy of not accepting proxy-voting authority from clients.

Based on Carlson Financial

Expertise

General retirement planning Income planning Wealth management

Based on Carlson Financial

Occupation focus

Retired

Based on Carlson Financial

Demographic focus

Approaching retirement

Based on Carlson Financial

Location

5207 Hickory Park Drive, Suite E

Glen Allen VA 23059

Advisors at this office

7

Advisors at this office

user avatar

Jordan M

Series 65

Glen Allen, VA

Carlson Financial

Jordan Mistretta is a financial advisor at Carlson Financial with a Series 65 credential and one year of industry experience. Prior to joining Carlson Financial, he worked at Virginia Credit Union and has background experience in the retail and food service industries. Carlson Financial is a retirement planning and wealth management firm serving individuals, trusts, small businesses, family offices, and institutional clients. The firm manages approximately $632 million in discretionary assets and employs a cash-flow–based financial planning process with portfolios primarily composed of equities and ETFs.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Daniel M

Series 65

Glen Allen, VA

Carlson Financial

Daniel Merriman is a financial advisor at Carlson Financial with a Series 65 designation and one year of industry experience. Prior to joining Carlson Financial, he held roles in higher education and secondary school settings, including positions at James Madison University and various high schools. Carlson Financial is a retirement planning and wealth management firm serving individuals, trusts, small businesses, family offices, and institutional clients. The firm manages approximately $632 million in discretionary assets and employs a cash-flow–based financial planning process, using equities and exchange-traded funds to balance long-term growth and income.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Susannah O

Series 65

Glen Allen, VA

Carlson Financial

Susannah Orzolek is a financial advisor at Carlson Financial with a Series 65 designation and six years of industry experience. She has worked at Carlson Financial since 2018 and previously spent three years at EURPAC. Carlson Financial is a retirement planning and wealth management firm serving individuals, trusts, small businesses, family offices, and institutional clients. The firm manages approximately $632 million in discretionary assets and employs a cash-flow–based financial planning approach, constructing discretionary portfolios primarily from equities and exchange-traded funds to balance long-term growth and income.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Anna C

Series 65

Glen Allen, VA

Carlson Financial

Anna Carlson is a financial advisor at Carlson Financial with seven years of industry experience. She holds a Series 65 designation and previously worked at Global Financial Private Capital, LLC. Carlson Financial serves pre-retirees, retirees, and a range of clients including individuals, trusts, small businesses, family offices, and endowments. The firm provides comprehensive financial planning and discretionary portfolio management, using a cash-flow-based process and primarily equities and ETFs to balance growth and income.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Ian G

Series 65

Glen Allen, VA

Carlson Financial

Ian Gallagher is a financial advisor at Carlson Financial with a Series 65 credential. He joined the firm in 2024 and has prior work experience in healthcare and administrative roles, including positions at Phreesia and New York Presbyterian Hospital. Carlson Financial is a retirement planning and wealth management firm serving individuals, trusts, small businesses, family offices, and institutional clients. The firm manages approximately $632 million in discretionary assets and employs a cash-flow–based financial planning approach, with portfolios primarily composed of equities and exchange-traded funds.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Parker D

Series 65

Glen Allen, VA

Carlson Financial

Parker Duda is a financial advisor at Carlson Financial with a Series 65 designation and one year of industry experience. Prior to joining Carlson Financial, he worked in education for nine years at various institutions, including James Madison University and multiple middle and high schools. Carlson Financial is a retirement planning and wealth management firm serving individuals, trusts, small businesses, family offices, and institutional clients, managing approximately $632 million in discretionary assets. The firm’s investment approach is centered on a cash-flow–based financial planning process, with portfolios constructed from equities and exchange-traded funds to balance growth and income.

General retirement planning Income planning Wealth management Retired Approaching retirement
user avatar

Joseph B

Series 65

Glen Allen, VA

Carlson Financial

Joseph Britt is an advisor at Carlson Financial with a Series 65 designation and no prior industry experience. Before joining Carlson Financial in 2026, he worked in education at James Madison University and various high schools from 2015 to 2026. Carlson Financial is a retirement planning and wealth management firm serving individuals, trusts, small businesses, family offices, and institutional clients. The firm manages approximately $632 million in discretionary assets for about 1,100 client households through a ten-advisor team, employing a cash-flow–based financial planning process and portfolios primarily constructed of equities and exchange-traded funds.

General retirement planning Income planning Wealth management Retired Approaching retirement
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