Carter Financial, LLC logo

Carter Financial, LLC

Updated today

Client AUM

$280,957,030

Clients

177

Advisors

2

of 3 employees

About

Carter Financial provides discretionary portfolio management and standalone financial planning to individuals, high-net-worth clients, trusts, estates and business entities, describing in its brochure the management of public and private securities including stocks, bonds, ETFs, options and mutual funds. The firm reports roughly $282 million in discretionary assets under management across a small advisory team and positions itself as a fiduciary to clients.

The firm’s stated investment process emphasizes fundamental analysis and multi-style asset allocation (including strategic, dynamic and core-satellite approaches), with portfolios continuously monitored and rebalanced to align with client objectives and risk tolerances. The brochure highlights a preference for ETFs and mutual funds in client portfolios while retaining the flexibility to use individual securities and options when appropriate.

Noteworthy details in the brochure include a recent ownership transition following the retirement of a founding principal and an unusually broad list of planning services (corporate and personal tax planning, cost segregation studies, corporate structure and real estate analysis) that go beyond typical retail financial planning. The firm also discloses that it advertises third‑party ratings and describes its reliance on Schwab Advisor Services for custody and institutional support, noting those arrangements as potential conflicts of interest.

Client services

Financial planning Portfolio management

Expertise

General retirement planning General tax planning Charitable giving & philanthropy

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Fee options

Fixed

Financial planning flat fees range from $1,500 to $5,000

Project-based

Up to $350 per hour for financial planning services

Other

Account minimum: $500,000 Minimum fee: Financial planning minimum fee generally $1,500

Main office

4225 Executive Square, Suite 1030

La Jolla CA 92037

Advisors at this office

2

Most active in

California · Colorado · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Christina H

CFP®, Series 66

La Jolla, CA

Carter Financial, LLC

Christina Hammann is a CFP® with 11 years of industry experience. She has worked at Carter Financial, LLC since 2019 and previously held roles at Charles Otto Gillespie dba Litton Financial and LPL Financial. She holds a Series 66 license and is based in La Jolla, CA. Carter Financial, LLC provides discretionary portfolio management and standalone financial planning services to individuals, high-net-worth clients, trusts, estates, and business entities. The firm employs a fundamental analysis and multi-style asset allocation approach, focusing on ETFs and mutual funds while utilizing individual securities and options as appropriate.

General retirement planning General tax planning Charitable giving & philanthropy
user avatar

Heather Q

CFP®, Series 66, Series 65

La Jolla, CA

Carter Financial, LLC

Heather Quintero is a CERTIFIED FINANCIAL PLANNER™ at Carter Financial, LLC with 10 years of industry experience. She has worked at Wells Fargo Clearing, Clarity Wealth Advisors, and LPL Financial prior to joining Carter Financial in 2019. Carter Financial provides discretionary portfolio management and comprehensive financial planning services to individuals, high-net-worth clients, trusts, estates, and business entities. The firm employs fundamental analysis and multi-style asset allocation with a focus on ETFs and mutual funds while maintaining flexibility to use individual securities and options as appropriate.

General retirement planning General tax planning Charitable giving & philanthropy
View complete list of advisors at this firm
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