Roanoke, VA Colonial Avenue Office

Team
Updated today
Commonwealth Financial Network logo

Commonwealth Financial Network

Enterprise

Firm-wide stats for Commonwealth Financial Network

Total advisors

2,762

Across 1,214 offices

Clients per advisor

129 Very High

Avg AUM per client

$568,323 High

HNW client ratio

12% Typical

About

Commonwealth Financial Network is a dual‑registered broker/dealer and SEC‑registered investment adviser that serves a national network of approximately 2,900 affiliated advisors and hundreds of thousands of individual and institutional clients, managing roughly $212.7 billion in client assets. The firm offers a broad adviser‑support platform that includes discretionary and nondiscretionary managed‑account programs (PPS Custom, PPS Select, PPS Direct), access to third‑party asset managers, retirement and plan consulting, and custody/clearing services.

Advisors work with clients to define goals and risk tolerance and may implement portfolios using Commonwealth’s internally managed model portfolios (Investment Management and Research team) or by outsourcing execution and model implementation to third‑party platforms and subadvisers (for example, Envestnet, SEI, and Orion). Commonwealth acts as a wrap‑fee program sponsor and back‑office provider—covering trading, reporting, and householding—while offering a mix of mutual funds, ETFs, individual securities, annuity subaccounts, and personalized indexing and tax‑aware options.

Noteworthy aspects disclosed in the firm’s brochure include its acquisition by LPL Financial Holdings, Inc. on August 1, 2025 and recent regulatory matters, including a March 2026 SEC judgment that resulted in a $5,000,000 civil penalty and earlier SEC enforcement related to mutual fund share‑class disclosures. The firm also discloses material conflicts arising from its clearing and sweep arrangements—notably revenue‑sharing with its clearing firm—and a range of advisor compensation and transition incentives (administrative‑fee discounts, graduated payouts, and forgivable loans) that can affect program availability and recommendation incentives.

Based on Commonwealth Financial Network

Expertise

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy

Based on Commonwealth Financial Network

Occupation focus

Founder/Business Owner Executive Retired

Based on Commonwealth Financial Network

Location

4233 Colonial Avenue

Roanoke VA 24018

Advisors at this office

6

Advisors at this office

user avatar

Stephen B

Series 65, Series 63

Roanoke, VA

Commonwealth Financial Network

Stephen Berry is a financial advisor with Commonwealth Financial Network in Roanoke, VA, holding Series 65 and Series 63 licenses and three years of industry experience. Prior to joining Commonwealth and Sage Creek Planning and Investments in 2025, he worked at First Trust Advisors L.P. and First Trust Portfolios L.P. from 2022 to 2024, and has experience in the pharmaceutical sector with Novartis Pharmaceuticals, Orexo US Inc., MDX Health, and Daiichi Sankyo. Commonwealth Financial Network is a national broker/dealer and SEC-registered investment adviser supporting approximately 2,900 advisors and managing over $200 billion in client assets. The firm offers a broad platform including managed-account programs, third-party asset managers, retirement consulting, and custody services, enabling advisors to implement portfolios through internal models or outsourced solutions.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
user avatar

John E

CFP®, Series 66

Roanoke, VA

Commonwealth Financial Network

John Edmunds is a CFP® with five years of industry experience, currently affiliated with Commonwealth Financial Network. His prior work includes six years at First Trust Advisors L.P. and First Trust Portfolios L.P. Outside of advisory work, he is the owner of Edmunds Franchise Group, LLC, a holding company. Commonwealth Financial Network serves a national network of approximately 2,950 advisors and their retail and institutional clients, providing a range of advisory programs, wealth management, and retirement plan consulting. The firm supports affiliated advisors with operations, trading, technology, investment management, compliance, and practice-management services.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
user avatar

John B

CFP®, Series 63, Series 65

Roanoke, VA

Commonwealth Financial Network

John Bradberry is a CFP® professional with 24 years of industry experience, currently affiliated with Commonwealth Financial Network. He has held roles at several firms including Metlife Securities, Mass Mutual Investors Services, and Massachusetts Mutual Life Insurance Company. Bradberry is also a co-owner of Sage Creek Planning and Investments, a private advisory entity. Commonwealth Financial Network serves a national network of nearly 3,000 advisors, providing a range of advisory programs and back-office support. The firm’s platform offers discretionary portfolio construction and model portfolios managed by its Investment Management and Research team.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
user avatar

John E

CFP®, Series 63, Series 65

Roanoke, VA

Commonwealth Financial Network

John Edmunds is a CFP® professional with 27 years of industry experience, currently affiliated with Commonwealth Financial Network. He has held prior roles at MassMutual and MetLife Securities, among others. Outside of his advisory work, he is a partner in a tax preparation business, Valley Tax Solutions, LLC. Commonwealth Financial Network is a dual-registered broker/dealer and SEC-registered investment adviser serving a national network of approximately 2,900 advisors and a wide range of individual and institutional clients. The firm offers various managed-account programs and access to third-party asset managers, providing support for discretionary and nondiscretionary portfolio implementation.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
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Rachel M

Series 66

Roanoke, VA

Commonwealth Financial Network

Rachel Mccray is a financial advisor with Commonwealth Financial Network, holding a Series 66 designation and 11 years of industry experience. She has worked at Commonwealth Financial Network across multiple periods since 2018 and previously held roles at Sage Creek Planning and Investments, Mass Mutual Investors Services, MassMutual Life Insurance Company, and MetLife Securities. Commonwealth Financial Network is a registered investment adviser serving a national network of approximately 2,950 advisors and their clients, offering a range of advisory programs and services including wealth management and retirement plan consulting. The firm provides operational, trading, technology, investment management, compliance, and practice-management support to affiliated advisors.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
user avatar

Stephanie F

Series 63, Series 66

Roanoke, VA

Commonwealth Financial Network

Stephanie Fralin is a financial advisor with Commonwealth Financial Network in Roanoke, VA, holding Series 63 and Series 66 credentials and 27 years of industry experience. Her prior work includes roles at Sage Creek Planning and Investments, Mass Mutual Investors Services, Massachusetts Mutual Life Insurance Company, and MetLife Securities Inc. Commonwealth Financial Network serves a national network of approximately 2,950 advisors and their retail and institutional clients, providing a range of advisory programs and services along with operational, trading, technology, compliance, and practice-management support. The firm offers multiple program structures and model portfolios managed through a disciplined due-diligence process.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
View complete list of advisors at this office
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