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Rochester, MI Office

Team
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CPR Investments Inc logo

CPR Investments Inc

Team

Firm-wide stats for CPR Investments Inc

Total advisors

25

Across 14 offices

Clients per advisor

47 Typical

Avg AUM per client

$201,558 Very Low

HNW client ratio

3% Very Low

About

CPR Investments Inc. provides discretionary portfolio management, financial planning and ERISA plan services to individuals, businesses and retirement plans, and also offers written financial plans and hourly or fixed-fee planning work. The firm additionally serves other financial professionals through sub‑advisory relationships, turnkey asset management providers, annuity company model programs and a subscription service that delivers trading signals and model strategies to advisers.

CPR assembles multi‑manager portfolios that combine in‑house tactical models with third‑party registered investment advisors and sub‑advisors (including First Trust Advisors L.P.) to pursue tactical and absolute‑return style strategies. The firm emphasizes defensive positioning—moving to fixed income or cash and, in some strategies, using inverse investments to limit downside—and manages accounts on a discretionary basis with ongoing model monitoring and rebalancing.

Distinctive features relative to many peers include affiliated brokerage and insurance activities: the managing member is a licensed insurance agent with CPR Financial Group LLC and a registered representative of Ausdal Financial Partners, and the firm discloses receiving marketing services fees from Axos for client accounts. CPR also operates a multi‑office structure (16 offices), offers structured notes and market‑linked CD management as a specific service, and routinely acts as a referrer and sub‑adviser, receiving referral or sub‑advisory fees when placing clients with third‑party money managers.

Based on CPR Investments Inc

Expertise

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management Cash flow / budgeting

Based on CPR Investments Inc

Occupation focus

Founder/Business Owner Retired

Based on CPR Investments Inc

Location

1600 Parkdale Road, Suite 201

Rochester MI 48307

Advisors at this office

11

Advisors at this office

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Dominic S

Series 65

Rochester, MI

CPR Investments Inc

Dominic Stewart is a financial advisor with CPR Investments Inc holding a Series 65 credential. He has one year of industry experience and previously worked at Studio Design & Millwork for eight years while also completing a decade as a full-time student. CPR Investments Inc. provides discretionary portfolio management, financial planning, and ERISA plan services to individuals, businesses, and retirement plans. The firm offers multi-manager portfolios combining tactical models with third-party advisors, emphasizing defensive positioning and ongoing model monitoring.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management Cash flow / budgeting Founder/Business Owner Retired
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Adam S

Series 65, Series 63

Rochester, MI

CPR Investments Inc

Adam Simon is a financial advisor with CPR Investments Inc. in Rochester, MI, holding Series 65 and Series 63 licenses and possessing 16 years of industry experience. His career includes roles at CPR Financial Group LLC, Ausdal Financial Partners, and HBW Securities LLC. Outside of finance, Simon serves as a firefighter and paramedic with the Clinton Township Fire Department and occasionally preaches at Woodside Bible Church. CPR Investments Inc. provides discretionary portfolio management, financial planning, and ERISA plan services to individuals, businesses, and retirement plans. The firm constructs multi-manager portfolios combining tactical models and third-party advisors, emphasizing defensive positioning and ongoing portfolio monitoring.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management Cash flow / budgeting Founder/Business Owner Retired
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Justin R

Series 63, Series 65

Rochester, MI

CPR Investments Inc

Justin Reinhold is a financial advisor with CPR Investments Inc. in Rochester, MI, holding Series 63 and Series 65 credentials and 14 years of industry experience. He has been with CPR Financial Group LLC, CPR Investments Inc., and Ausdal Financial Partners, Inc. since 2015. Outside of his advisory work, he owns Reinhold Custom Homes, LLC, where he designs and builds a residential home annually. CPR Investments Inc. provides discretionary portfolio management, financial planning, and ERISA plan services to individuals, businesses, and retirement plans. The firm combines in-house tactical models with third-party advisors to pursue tactical and absolute-return strategies, emphasizing defensive positioning and ongoing portfolio monitoring.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management Cash flow / budgeting Founder/Business Owner Retired
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Gary L

Series 65

Rochester, MI

CPR Investments Inc

Gary Lloyd is a financial advisor with CPR Investments Inc. in Rochester, MI, holding a Series 65 credential and 15 years of industry experience. He has worked with CPR Investments since 2016 and has prior experience at Quantum Capital Group LLC and Adaptive Equities. Outside of advisory work, he operates Gary Lloyd II, LLC, a real estate investment education company, and is involved in real estate purchase and resale through multiple business entities. CPR Investments Inc. primarily serves individual investors, businesses, and qualified retirement plans, offering discretionary portfolio management and comprehensive financial planning. The firm employs a multi-manager approach focusing on tactical and absolute-return strategies to manage downside risk.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management Cash flow / budgeting Founder/Business Owner Retired
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Kendra S

Series 63, Series 65

Rochester, MI

CPR Investments Inc

Kendra Simon is a financial advisor at CPR Investments Inc with 25 years of industry experience. She holds Series 63 and Series 65 credentials and has worked at several firms, including HBW Securities LLC and Ausdal Financial Partners, Inc. In addition to advisory work, she prepares taxes for clients. CPR Investments Inc primarily serves individual investors, offering discretionary portfolio management, comprehensive financial planning, and ERISA plan services. The firm uses a multi-manager approach with an emphasis on tactical and absolute-return strategies designed to reduce downside risk.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management Cash flow / budgeting Founder/Business Owner Retired
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John F

Series 63, Series 65

Rochester, MI

CPR Investments Inc

John Fawcett is a financial advisor with CPR Investments Inc in Rochester, MI, holding Series 63 and Series 65 licenses and 16 years of industry experience. He has worked at CPR Financial Group and CPR Investments Inc since 2016 and at The Gurney Agency since 2019. Outside of investment advisory roles, he is also an insurance agent involved with Medicare-related activities. CPR Investments Inc provides discretionary portfolio management, financial planning, and ERISA plan services to individuals, businesses, and retirement plans. The firm uses multi-manager portfolios combining in-house tactical models and third-party sub-advisors to pursue tactical and absolute-return strategies with a focus on defensive positioning and ongoing model management.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management Cash flow / budgeting Founder/Business Owner Retired
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Christopher C

Series 63, Series 65

Rochester, MI

CPR Investments Inc

Christopher Crawford is a financial advisor with CPR Investments Inc in Rochester, MI, holding Series 63 and Series 65 licenses and 11 years of industry experience. His prior roles include positions at Ausdal Financial Partners, Fidelity Personal and Workplace Advisors, and Prudential Financial Planning Services. He is also an insurance agent affiliated with CPR Financial Group LLC. CPR Investments Inc primarily serves individual investors and offers discretionary portfolio management, comprehensive financial planning, and ERISA plan services. The firm employs a multi-manager investment approach that emphasizes tactical and absolute-return strategies to manage downside risk.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management Cash flow / budgeting Founder/Business Owner Retired
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John P

Series 63, Series 65

Rochester, MI

CPR Investments Inc

John Perko is a financial advisor with CPR Investments Inc. in Rochester, MI, holding Series 63 and Series 65 licenses and bringing 29 years of industry experience. He has worked at several firms, including HBW Insurance and Financial Services, HBW Securities, and Ausdal Financial Partners. Perko is also an independent insurance agent involved in life and fixed annuity sales through CPR Financial Group LLC. CPR Investments Inc. provides discretionary portfolio management, financial planning, and ERISA plan services to individuals, businesses, and retirement plans. The firm combines in-house tactical models with third-party sub-advisors to pursue tactical and absolute-return strategies, emphasizing defensive positioning and ongoing portfolio monitoring.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management Cash flow / budgeting Founder/Business Owner Retired
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Charles R

Series 63, Series 65

Rochester, MI

CPR Investments Inc

Charles Reinhold is a financial advisor with CPR Investments Inc in Rochester, MI, holding Series 63 and Series 65 licenses and bringing 40 years of industry experience. He has been affiliated with CPR Investments Inc and CPR Financial Group LLC since 2006 and has worked with Ausdal Financial Partners, Inc. since 2015. Outside of his advisory work, he serves as a township trustee in Washington Township, MI. CPR Investments provides discretionary portfolio management and financial planning for individuals, businesses, charitable organizations, and qualified retirement plans. The firm constructs multi-manager portfolios utilizing third-party advisors and in-house tactical strategies, emphasizing downside risk management and regular portfolio monitoring.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management Cash flow / budgeting Founder/Business Owner Retired
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Joseph L

Series 65

Rochester, MI

CPR Investments Inc

Joseph Larocca IV is a financial advisor with CPR Investments Inc. in Rochester, Michigan, holding a Series 65 designation and possessing 14 years of industry experience. He has been with CPR Financial Group LLC and CPR Investments Inc. since 2015. In addition to his advisory role, Larocca is also an insurance agent. CPR Investments Inc. primarily serves individual investors, along with businesses and qualified retirement plans, providing discretionary portfolio management, comprehensive financial planning, and ERISA plan services. The firm employs a multi-manager investment approach that emphasizes tactical and absolute-return strategies designed to reduce downside risk.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management Cash flow / budgeting Founder/Business Owner Retired
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Lance W

Series 63, Series 65

Rochester, MI

CPR Investments Inc

Lance Whitney is a financial advisor at CPR Investments Inc with 16 years of industry experience. He holds Series 63 and Series 65 licenses and has worked in educational roles at Algonac Public Schools since 2022, as well as previously at South Lake Public Schools and Center Line Public Schools. In addition to his advisory work, Whitney has been involved in coaching since 2011 and officiating since 2004. CPR Investments Inc. primarily serves individual investors and also works with businesses, qualified retirement plans, and other financial professionals. The firm employs a multi-manager investment approach focused on tactical and absolute-return strategies designed to reduce downside risk, offering discretionary portfolio management and comprehensive financial planning services.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management Cash flow / budgeting Founder/Business Owner Retired
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