Dana Investment Advisors Inc
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$2,254,547,504
Clients
1,330
Advisors
26
across 7 offices
About
Dana Investment Advisors manages roughly $6.1 billion for a broad mix of individual and institutional clients, including high‑net‑worth individuals, qualified retirement plans, Taft‑Hartley and union plans, banks and credit unions, insurance companies, and public sector entities. The firm provides discretionary and non‑discretionary portfolio management across separate accounts, model‑based and UMA programs, wrap arrangements, and wealth management services.
Dana’s investment process combines relative‑value and concentrated equity approaches (including mid‑cap, small‑cap, SMID, and unconstrained strategies) with fixed‑income strategies that emphasize credit quality and current income, and it integrates ESG and faith‑based screening where clients request it. The firm distributes its strategies through multiple channels—third‑party model and UMA sponsors, wrap platforms, and pooled investment vehicles—and it accepts performance‑based fee arrangements for certain accounts while employing trade aggregation and rotation policies to manage allocation and execution conflicts.
Noteworthy aspects include an atypical institutional client mix for a multi‑team adviser—extending to sovereign wealth funds, banking/thrift institutions, insurance companies, and other investment advisers—and active roles as adviser and sub‑adviser to mutual funds and ETFs that mirror its separate‑account strategies. Dana is employee‑owned with a long operating history and emphasizes investment management and model delivery rather than offering standalone financial planning.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
$0 - $10,000,000: 0.75% per year $10,000,001 - $25,000,000: 0.65% per year $25,000,001+: 0.50% per year $0 - $10,000,000: 0.75% per year $10,000,001 - $25,000,000: 0.70% per year $25,000,001+: 0.65% per year $0 - $10,000,000: 0.75% per year $10,000,001 - $25,000,000: 0.65% per year $25,000,001+: 0.60% per year $0 - $3,000,000: 0.45% per year $3,000,001 - $10,000,000: 0.40% per year $10,000,001+: 0.35% per year $0 - $100,000,000: 0.75% per year $100,000,001+: 0.60% per year $0 - $50,000,000: 0.75% per year $50,000,001+: 0.60% per year $0 - $3,000,000: 0.30% per year $3,000,001 - $10,000,000: 0.25% per year $10,000,001+: 0.20% per year $0 - $3,000,000: 0.35% per year $3,000,001 - $10,000,000: 0.25% per year $10,000,001+: 0.20% per year $0 - $3,000,000: 0.30% per year $3,000,001 - $10,000,000: 0.25% per year $10,000,001 - $25,000,000: 0.20% per year $25,000,001+: 0.15% per year $0 - $1,000,000: 1.00% per year $1,000,001 - $5,000,000: 0.80% per year $5,000,001+: 0.70% per year
Performance-based fees accepted for certain client accounts when performance exceeds agreed benchmark or target level
Account minimum: $1,000,000
Main office
See office20700 Swenson Drive, Suite 400
Waukesha WI 53186-0904
Advisors at this office
15
Offices (7)
Waukesha, WI
20700 Swenson Drive, Suite 400, Waukesha, WI 53186-0904
15 advisors
Milwaukee, WI
1200 North Mayfair Road, Suite 360, Milwaukee, WI 53226
4 advisors
Brookfield, WI
15800 W Bluemound Rd Suite 250, Brookfield, WI 53005
3 advisors
Colorado Springs, CO
Colorado Springs, CO
1 advisor
Irving, TX
Irving, TX
1 advisor
Seattle, WA
365 Ericksen Ave. NE, Suite 312, Seattle, WA 98110-1888
1 advisor
Webster Groves, MO
353 Marshall Avenue Suite A, Webster Groves, MO 63119
1 advisor
Most active in
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Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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