DFS Advisory logo

DFS Advisory

Updated today
Find your advisor

Client assets under management

$124,000,000

More info

Clients

112

28% high-net-worth

Advisors

3

of 6 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

More info

Clients per advisor

37

Low

Average account size

$1,107,143

About

DFS Advisory provides investment advisory and planning services to individuals (including high‑net‑worth clients), trusts, estates, businesses, retirement plans, and privately offered pooled investment vehicles. Its offerings include discretionary portfolio management, financial planning and consulting, retirement plan advisory, and implementation through internal management, unaffiliated independent managers, or platforms such as Betterment Institutional.

The firm’s investment process is customized and primarily long‑term oriented, using fundamental and technical analysis to construct portfolios of mutual funds, ETFs, individual equities and bonds, and alternative investments — including pooled vehicles managed by the firm or its affiliates. DFS Advisory monitors accounts on an ongoing basis, works with clients to set objectives and reasonable investment restrictions, and may implement portfolios directly or via independent managers or the Betterment platform.

Distinctively, the disclosure brochure identifies affiliations with entities that sponsor and operate privately offered pooled funds, and the firm acknowledges a financial incentive to recommend those funds to clients while stating it does not charge performance‑based advisory fees. The firm is also affiliated with an insurance agency whose advisers receive commission compensation for insurance sales; these relationships and related conflicts are disclosed and subject to the firm’s stated oversight and disclosure practices.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Long-term care insurance Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Find your advisor

Fee options

Fixed

Fixed project fees for financial planning based on expected hours; ongoing financial planning offered on fixed monthly fee.

Percentage

$0 - $999,999: 1.25% annually $1,000,000 - $4,999,999: 1.00% annually $5,000,000 - $9,999,999: 0.75% annually $10,000,000 - $19,999,999: 0.65% annually $20,000,000+: 0.50% annually

Commissions

Certain Advisory Persons also licensed as independent insurance professionals earning commissions from sale of insurance products separate from advisory fees.

Project-based

Hourly financial planning fees up to $300 per hour.

Other

Fee-only: Financial planning fees charged on hourly basis up to $300/hour, fixed fees for project-based and fixed monthly fees for ongoing engagements; fees may be negotiable and based on expected hours to complete engagement.

Main office location

DFS Advisory

1204 Bent Oaks Ct., Ste. 120

Denton TX 76210, United States

Number of offices

1

Most active in

More info

Louisiana · Texas

Disclosures

More info

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

More info

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

Facebook X Website (940) 297-1474

Advisors at this firm

Scroll left Scroll right
user avatar

Darrell M

Series 63, Series 66

Denton, TX

DFS Advisory

Darrell Mitchell is a financial advisor at DFS Advisory with 11 years of industry experience. He holds the Series 63 and Series 66 credentials and has worked at firms including JPMorgan Securities LLC and BFC Planning, Inc. Outside of his advisory role, he is a managing partner of a residential real estate firm based in Denton, TX. DFS Advisory is an SEC-registered investment adviser serving individuals, high-net-worth clients, trusts, estates, businesses, and retirement plans. The firm offers customized portfolio management using a mix of internal and external strategies, with a primarily long-term investment approach and ongoing portfolio monitoring.

Long-term care insurance Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments
user avatar

Joel H

Series 63, Series 65

Denton, TX

DFS Advisory

Joel Hays is a financial advisor at DFS Advisory with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms, including Bfc Planning and Securities Management and Research Inc. In addition to his advisory role, he is a shareholder and agent producer in an insurance and financial services agency involved in the sale of casualty, life, health insurance, and annuities. DFS Advisory is an SEC-registered investment adviser providing portfolio management, financial planning, and retirement plan advisory services to individuals, high-net-worth clients, trusts, estates, businesses, and retirement plans. The firm manages approximately $144 million in assets and constructs customized portfolios using both internal management and unaffiliated independent managers, emphasizing a primarily long-term investment approach with ongoing monitoring and periodic reviews.

Long-term care insurance Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments
user avatar

Reed H

Series 65

Denton, TX

DFS Advisory

Reed Hays is a financial advisor at DFS Advisory in Denton, TX, holding a Series 65 designation with one year of experience. His prior work includes roles at Sewell Automotive, Arcis Golf, and Oklahoma State University. He has also been involved with the Greater Dallas Youth Orchestra. DFS Advisory is an SEC-registered investment adviser serving individuals, high-net-worth clients, trusts, estates, businesses, and retirement plans. The firm offers customized portfolio management using a mix of internally managed funds and independent managers, with a primarily long-term investment approach.

Long-term care insurance Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor
Discover

Compare top advisor firms by metric, firm size, and location.

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")