DFS Advisory
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$124,000,000
Clients
112
Advisors
3
of 6 employees
About
DFS Advisory provides investment advisory and planning services to individuals (including high‑net‑worth clients), trusts, estates, businesses, retirement plans, and privately offered pooled investment vehicles. Its offerings include discretionary portfolio management, financial planning and consulting, retirement plan advisory, and implementation through internal management, unaffiliated independent managers, or platforms such as Betterment Institutional.
The firm’s investment process is customized and primarily long‑term oriented, using fundamental and technical analysis to construct portfolios of mutual funds, ETFs, individual equities and bonds, and alternative investments — including pooled vehicles managed by the firm or its affiliates. DFS Advisory monitors accounts on an ongoing basis, works with clients to set objectives and reasonable investment restrictions, and may implement portfolios directly or via independent managers or the Betterment platform.
Distinctively, the disclosure brochure identifies affiliations with entities that sponsor and operate privately offered pooled funds, and the firm acknowledges a financial incentive to recommend those funds to clients while stating it does not charge performance‑based advisory fees. The firm is also affiliated with an insurance agency whose advisers receive commission compensation for insurance sales; these relationships and related conflicts are disclosed and subject to the firm’s stated oversight and disclosure practices.
Client services
Expertise
Fee options
Fixed project fees for financial planning based on expected hours; ongoing financial planning offered on fixed monthly fee.
$0 - $999,999: 1.25% annually $1,000,000 - $4,999,999: 1.00% annually $5,000,000 - $9,999,999: 0.75% annually $10,000,000 - $19,999,999: 0.65% annually $20,000,000+: 0.50% annually
Certain Advisory Persons also licensed as independent insurance professionals earning commissions from sale of insurance products separate from advisory fees.
Hourly financial planning fees up to $300 per hour.
Fee-only: Financial planning fees charged on hourly basis up to $300/hour, fixed fees for project-based and fixed monthly fees for ongoing engagements; fees may be negotiable and based on expected hours to complete engagement.
Main office
1204 Bent Oaks Ct., Ste. 120
Denton TX 76210
Advisors at this office
3
Most active in
Louisiana · Texas
Also doing business as
Dfs Advisory · Distinct Financial Solutions · Team Hays Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Darrell M
Series 63, Series 66
Denton, TX
DFS Advisory
Darrell Mitchell is a financial advisor at DFS Advisory in Denton, TX, holding Series 63 and Series 66 licenses with 12 years of industry experience. His career includes roles at Team Hays Inc. dba Distinct Financial Solutions, BFC Planning, Inc., Securities Management Research, Inc., JPMorgan Securities LLC, JPMorgan Chase Bank, and Fidelity. Outside of advising, he is an insurance agent and involved as a managing partner in a real estate group. DFS Advisory provides investment advisory and planning services to individuals, trusts, estates, businesses, retirement plans, and privately offered pooled investment vehicles. The firm offers a customized, primarily long-term investment approach using fundamental and technical analysis to manage diversified portfolios through internal management, independent managers, or platforms like Betterment Institutional.
Joel H
Series 63, Series 65
Denton, TX
DFS Advisory
Joel Hays is a financial advisor at DFS Advisory with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms, including Bfc Planning and Securities Management and Research Inc. In addition to his advisory role, he is a shareholder and agent producer in an insurance and financial services agency involved in the sale of casualty, life, health insurance, and annuities. DFS Advisory is an SEC-registered investment adviser providing portfolio management, financial planning, and retirement plan advisory services to individuals, high-net-worth clients, trusts, estates, businesses, and retirement plans. The firm manages approximately $144 million in assets and constructs customized portfolios using both internal management and unaffiliated independent managers, emphasizing a primarily long-term investment approach with ongoing monitoring and periodic reviews.
Reed H
Series 65
Denton, TX
DFS Advisory
Reed Hays is a financial advisor at DFS Advisory with a Series 65 credential and one year of industry experience. Prior to joining DFS Advisory, he worked at Distinct Financial Solutions, Inc. and has a background that includes involvement with the Greater Dallas Youth Orchestra. DFS Advisory provides investment advisory and planning services to individuals, trusts, estates, businesses, retirement plans, and privately offered pooled investment vehicles. The firm employs a primarily long-term, customized investment approach using fundamental and technical analysis across various asset classes and manages portfolios through internal management, independent managers, or platforms such as Betterment Institutional.
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