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Joel Terrell Hays

Advisor at DFS Advisory — Denton, TX

Updated today

Credentials

Series 63, Series 65

Experience

23 years

Location

Denton, TX 76210

DFS Advisory logo

DFS Advisory

Supported

Total advisors

3

Clients per advisor

37 Typical

Avg AUM per client

$1,107,143 High

HNW client ratio

28% Typical

About

Joel Hays is a financial advisor at DFS Advisory with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms, including Bfc Planning and Securities Management and Research Inc. In addition to his advisory role, he is a shareholder and agent producer in an insurance and financial services agency involved in the sale of casualty, life, health insurance, and annuities. DFS Advisory is an SEC-registered investment adviser providing portfolio management, financial planning, and retirement plan advisory services to individuals, high-net-worth clients, trusts, estates, businesses, and retirement plans. The firm manages approximately $144 million in assets and constructs customized portfolios using both internal management and unaffiliated independent managers, emphasizing a primarily long-term investment approach with ongoing monitoring and periodic reviews.

Client services

Based on DFS Advisory

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on DFS Advisory

Long-term care insurance Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments

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Fee options

Fixed

Fixed project fees for financial planning based on expected hours; ongoing financial planning offered on fixed monthly fee.

Percentage

$0 - $999,999: 1.25% annually $1,000,000 - $4,999,999: 1.00% annually $5,000,000 - $9,999,999: 0.75% annually $10,000,000 - $19,999,999: 0.65% annually $20,000,000+: 0.50% annually

Commissions

Certain Advisory Persons also licensed as independent insurance professionals earning commissions from sale of insurance products separate from advisory fees.

Project-based

Hourly financial planning fees up to $300 per hour.

Other

Fee-only: Financial planning fees charged on hourly basis up to $300/hour, fixed fees for project-based and fixed monthly fees for ongoing engagements; fees may be negotiable and based on expected hours to complete engagement.

Location

Denton, TX

1204 Bent Oaks Ct., Ste. 120

Denton TX 76210

Advisors at this office

3

Most active in

Texas

Work history

23 years of industry experience

Team Hays dba DFS Advisory

2023 - Present • 3 years

Denton, TX

Bfc Planning

2012 - 2023 • 11 years

Denton, TX

DFS Financial Solutions, Inc.

2003 - Present • 23 years

Denton, TX

Securities Management and Research Inc.

2002 - 2023 • 21 years

Denton, TX

American National Insurance

1999 - 2023 • 24 years

Denton, TX

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Vijay D

Series 65

Northlake, TX

Auri Wealth Advisors

Vijay Duraipalam is a financial advisor at Auri with a Series 65 designation and experience beginning in 2025. Prior to joining Auri, he worked at Charles Schwab and several other companies across various industries. Auri is a Texas-registered investment adviser serving individual investors and small businesses with model portfolios mainly composed of ETFs and mutual funds. The firm emphasizes long-term strategic asset allocation and passive, diversified exposure, offering both discretionary and non-discretionary management alongside digital tools and financial planning support.

Passive / index investing Wealth management ESG / Sustainable investing

Christopher S

CFP®, Series 66

Northlake, TX

Retire With Swan

Christopher Swan is a CFP® professional with nine years of industry experience. He is the sole advisor at Retire With Swan, an independent firm he founded in 2020. Prior to this, he worked at Merrill Lynch, Charles Schwab, & Edward Jones. Retire With Swan focuses on retirement-centered financial planning and discretionary investment management for individual and high-net-worth clients. The firm employs a goals-based, long-term investment approach emphasizing strategic asset allocation, diversification, and regular portfolio monitoring.

Retirement income strategy Social Security optimization Income planning General tax planning Retirement withdrawal strategies Retired Approaching retirement Retired
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Dominic Hilario J

Series 65

Flower Mound, TX

DEAJ Insurance and Investments Consulting

Dominic Hilario Javier is the principal of DEAJ Insurance and Investments Consulting, holding a Series 65 license and entering his first year in the financial advisory industry. He has prior experience with DEAJ Investments LLC and SGC Investments Limited. Outside of advisory services, he is involved with DEAJ Oil and Gas Consulting. DEAJ Insurance and Investments Consulting provides financial planning and non-discretionary investment advisory services to individuals, families, businesses, and nonprofit organizations. The firm combines licensed insurance brokerage and risk-management services with investment advice, offering portfolio approaches that include both third-party managed accounts and actively managed investments across a broad range of asset classes.

Wealth management Retirement income strategy
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Joseph R

Series 65

Corinth, TX

Bridge to Wealth LLC

Joseph Rugger is the sole advisor at Bridge to Wealth LLC in Corinth, TX. He holds a Series 65 designation and has six years of industry experience. Prior to founding Bridge to Wealth, he worked with Aquire Wealth Advisors and has maintained a CPA accounting practice specializing in dental practice accounting and tax services. Bridge to Wealth LLC serves individuals, high-net-worth clients, and employer-sponsored retirement plans. The firm uses a Modern Portfolio Theory-based approach with primarily passive investment management, offering diversified portfolios tailored to client needs, along with retirement-plan consulting and educational seminars.

General retirement planning Retirement income strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations
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Charles F

Series 63, Series 65

Frisco, TX

Avenue Retirement Services

Charles Fox is a financial advisor at Avenue Retirement Services with 13 years of industry experience. He holds Series 63 and Series 65 designations and has been with Avenue Retirement Services since 2012. Avenue Retirement Services provides financial planning, investment consultation, and ongoing supervisory services for individuals, trusts, estates, and businesses. The firm employs an active asset-management approach that incorporates multiple analytical methods and offers educational workshops on retirement strategies, college funding, and estate planning.

General retirement planning Retirement income strategy Cash flow / budgeting Debt management Retired
user avatar

John M

Series 63

Flower Mound, TX

Mckeel Capital Management

John Mckeel is a financial advisor at Mckeel Capital Management in Flower Mound, TX, holding a Series 63 designation with 22 years of industry experience. He has been with Mckeel Capital Management since 2009. Mckeel Capital Management is a fee-only, independent investment adviser serving individuals, including high-net-worth clients, as well as corporate and business entities. The firm offers financial planning, consulting, and portfolio management, implementing customized investment policies with a focus on both third-party managers and a variety of securities, typically managing client assets on a discretionary or non-discretionary basis.

Wealth management General retirement planning General estate planning guidance
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