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Elwood & Goetz

Updated today

Client AUM

$1,072,669,841

Clients

682

Advisors

21

across 4 offices

About

Elwood & Goetz provides fee-only investment management and comprehensive financial planning to affluent and emerging-affluent individuals, families, trusts, estates, and related entities, and it also works with business owners and sponsors of corporate retirement plans. The firm’s services include ongoing portfolio management, financial planning, cash-management portfolios, and retirement-plan consulting and implementation.

The firm’s investment approach emphasizes Modern Portfolio Theory, broad global diversification, and a predominately passive implementation using index funds and ETFs, with strategic and tactical asset-allocation decisions and regular rebalancing. It manages clients’ employer-based retirement accounts as part of an overall portfolio for tax efficiency, typically operates under discretionary authority, and uses third-party platforms to oversee held-away assets without taking custody.

Compared with many peers, Elwood & Goetz combines its fee-only, NAPFA-aligned model with institutional retirement-plan fiduciary services (including acting as a 3(38) investment fiduciary) and the operational practice of aggregating accounts through a client vault and held-away platforms. The firm’s advisory team also includes tenured university faculty in financial planning and maintains written codes of ethics and trading procedures (including block trading and limits on personal trading), features that are less common among similarly sized multi-team firms.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning

Occupation focus

Founder/Business Owner Executive

Demographic focus

HENRY (High Earners, Not Rich Yet)

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Fee options

Fixed

Financial planning services may be assessed at fixed fees, documented in Advisory Agreement Exhibit I

Percentage

$0 - $420,000: Effective rate higher than tiers due to $350 monthly minimum fee $420,001 - $2,000,000: 1.00% annually $2,000,001 - $5,000,000: 0.75% annually $5,000,001 - $50,000,000: 0.50% annually $50,000,001+: 0.25% annually

Project-based

$250 to $500 per hour for financial planning services, based on complexity and staff expertise

Other

Account minimum: $420,000 Minimum fee: $350 per month minimum fee for portfolios under $420,000 Fee-only: Firm is fee-only; no commissions or other compensation accepted

Main office

See office

687 S Milledge Ave

Athens GA 30605

Advisors at this office

18

Most active in

Alabama · California · Colorado · Florida · Georgia · Kansas · Louisiana · Maryland · Missouri · New York · North Carolina · South Carolina · Texas · Utah · Virginia · Washington

Also doing business as

Elwood & Goetz · Elwood & Goetz Wealth Advisory Group, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Samuel B

CFP®

Athens, GA

Elwood & Goetz

Samuel Bahde is a CFP® professional with three years of experience at Elwood & Goetz Wealth Advisory Group, LLC. Prior to his current role, he worked in mortgage services and has experience as a farm independent contractor. Elwood & Goetz provides fee-only investment management and comprehensive financial planning to individuals, families, trusts, estates, business owners, and retirement plan sponsors. The firm emphasizes Modern Portfolio Theory, global diversification, and predominately passive investment strategies using index funds and ETFs.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Paul B

CFP®, Series 65

Athens, GA

Elwood & Goetz

Paul Brown is a CFP® with 17 years of industry experience and has been with Elwood & Goetz Wealth Advisory Group, LLC since 2013. He is also the owner of New Planner Recruiting, where he works full-time. Prior to joining Elwood & Goetz, he worked at Strategic Financial Planning, Inc. from 2006 to 2009. Elwood & Goetz provides fee-only investment management and comprehensive financial planning to affluent and emerging-affluent clients, including individuals, families, trusts, estates, business owners, and corporate retirement plan sponsors. The firm employs a broadly diversified investment approach based on Modern Portfolio Theory, with a predominately passive implementation using index funds and ETFs alongside strategic asset allocation and regular rebalancing.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Vincent C

CFP®, Series 66

Athens, GA

Elwood & Goetz

Vincent Clark is a CFP® and holds a Series 66 license with three years of industry experience. He has worked at Elwood & Goetz since 2022 and previously held roles at Wipfli Financial, Redwood Wealth Management, and The Ayco Company. Elwood & Goetz is an independent, fee-only investment management and financial planning firm that serves affluent individuals, families, trusts, estates, and institutional clients. The firm emphasizes strategic asset allocation using low-cost index funds and ETFs, offering discretionary portfolio management and comprehensive financial planning.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Alden S

CFP®, Series 65

Athens, GA

Elwood & Goetz

Alden Shmerling is a CFP® with 15 years of industry experience, currently serving as a financial advisor at Elwood & Goetz Wealth Advisory Group, LLC since 2010. He is based in Atlanta, GA, and holds the Series 65 credential. Elwood & Goetz is an independent, fee-only firm that provides investment management and comprehensive financial planning to affluent individuals, families, trusts, estates, and institutional clients. The firm employs a strategic asset allocation approach grounded in Modern Portfolio Theory, primarily using low-cost index funds and ETFs, while managing employer-based retirement accounts alongside other client assets within a single discretionary portfolio.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Emily S

CFP®

Athens, GA

Elwood & Goetz

Emily Stephenson is a CFP® professional with one year of advisory experience at Elwood & Goetz in Athens, GA. Prior to joining the firm as a financial advisor, she worked at Marshall's from 2014 to 2020. Elwood & Goetz is an independent, fee-only firm serving affluent individuals, families, trusts, estates, and institutional clients. The firm emphasizes strategic asset allocation based on Modern Portfolio Theory, primarily using low-cost index funds and ETFs, and provides discretionary portfolio management along with comprehensive financial planning.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Tiffiny H

CFP®, Series 66

Athens, GA

Elwood & Goetz

Tiffiny Hubbard is a CFP® and holds a Series 66 license with six years of industry experience. She is currently with Elwood & Goetz, having joined in 2023, and previously worked at Bank of America and Merrill Lynch. Elwood & Goetz is an independent, fee-only investment management and financial planning firm serving affluent individuals, families, trusts, estates, and institutional clients. The firm emphasizes strategic asset allocation using primarily passive investment strategies and provides discretionary portfolio management, comprehensive financial planning, and pension consulting services.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Roy L

CFP®, Series 63, Series 66

Athens, GA

Elwood & Goetz

Roy Larsen is a CFP® with 20 years of industry experience and is currently part of the Elwood & Goetz Wealth Advisory Group in Athens, GA. He previously led Larsen Wealth Management, LLC for 13 years prior to joining Elwood & Goetz. Larsen is licensed to offer variable products in Georgia, New Jersey, and Florida but operates under a fee-only fiduciary model without accepting commissions. Elwood & Goetz provides fee-only investment management and comprehensive financial planning to affluent and emerging-affluent individuals, families, trusts, estates, business owners, and sponsors of corporate retirement plans. The firm employs a broadly diversified, primarily passive investment approach grounded in Modern Portfolio Theory, with strategic asset allocation and regular rebalancing.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Swarnankur C

CFP®, Series 65

Athens, GA

Elwood & Goetz

Swarnankur Chatterjee is a CFP® professional with Series 65 registration at Elwood & Goetz Wealth Advisory Group, LLC. He has one year of industry experience and has been affiliated with the University of Georgia since 2007. Elwood & Goetz provides fee-only investment management and comprehensive financial planning to affluent and emerging-affluent clients, including individuals, families, trusts, estates, business owners, and corporate retirement plans. The firm emphasizes Modern Portfolio Theory, broad global diversification, and primarily passive implementation using index funds and ETFs, combined with strategic asset allocation and regular rebalancing.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Lance P

CFP®

Athens, GA

Elwood & Goetz

Lance Palmer is a CFP® professional with 15 years of industry experience, currently serving at Elwood & Goetz Wealth Advisory Group since 2010. He is also a professor at the University of Georgia, where he has been involved in teaching, research, and faculty service since 2004. Palmer is a co-author of the textbook *Introduction to Personal Finance* and holds leadership and investment roles in software services and fitness enterprises. Elwood & Goetz provides fee-only investment management and comprehensive financial planning to affluent and emerging-affluent clients, including individuals, families, trusts, estates, business owners, and corporate retirement plans. The firm employs a Modern Portfolio Theory framework with broad global diversification, primarily using passive index funds and ETFs alongside strategic asset allocation and rebalancing.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)

Lindsay E

CFP®

Athens, GA

Elwood & Goetz

Leading an Elite Team Lindsay’s exceptional expertise in tax-efficient investment strategies, portfolio management, and financial planning has empowered countless clients to reach their life and financial goals. Under her leadership, Elwood & Goetz has become the go-to firm for clients seeking a comprehensive, evidence-based approach to financial planning. Her ability to distill complex financial concepts into actionable, personalized advice has set her apart in the profession. Her strategic foresight and commitment to excellence have not only driven the firm's remarkable success but have also redefined the standard of care clients can expect from their financial advisory team. A Global Perspective with Deep Roots Lindsay’s rich personal and professional journey—growing up in Wyoming, studying in Texas, living abroad in Spain, and working in Miami before making Athens, Georgia her home—provides her with a broad, worldly perspective. This diverse background enables Lindsay to connect deeply with clients from all walks of life, helping her understand their unique needs and craft personalized financial strategies that resonate on a personal level. A Champion for the Future of Financial Planning In a profession where only 23% of Certified Financial Planner™ professionals are women, she is committed to mentoring and uplifting the next generation of female financial planners and fostering an inclusive environment within Elwood & Goetz that mirrors her dedication to excellence. Her team’s diverse makeup is a testament to her belief that the best results come from a variety of perspectives and experiences. Academic Excellence and a Commitment to Education Lindsay’s academic achievements underscore her status as a leader in the financial planning world. Graduating summa cum laude from Texas Tech University as the top student in investment management, she passed the rigorous CFP exam before even completing her degree. Her dedication to education extends beyond her own credentials; she has co-taught investment courses at the University of Georgia, sharing her vast knowledge and passion with future financial planners. Her role as both a practitioner and educator exemplifies her commitment to advancing the profession and empowering the next generation.

Business ownership considerations Doctor or Medical Professional University Employee Women Business Owners Baby Boomers (Born 1946-1964)
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Connor S

CFP®

Athens, GA

Elwood & Goetz

Connor Siegelski is a CFP® professional with one year of industry experience, currently serving at Elwood & Goetz Wealth Advisory Group, LLC. His background includes roles at Abrigo, Landmark Properties, PwC, and the H. Lee Moffitt Cancer Center. Elwood & Goetz provides fee-only investment management and comprehensive financial planning to affluent and emerging-affluent clients, including individuals, families, trusts, estates, business owners, and corporate retirement plan sponsors. The firm emphasizes Modern Portfolio Theory, global diversification, and primarily passive investment strategies using index funds and ETFs, alongside discretionary portfolio management and retirement-plan consulting.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Joseph T

CFP®

Athens, GA

Elwood & Goetz

Joseph Trlica is a CFP® professional with one year of experience at Elwood & Goetz Wealth Advisory Group, where he has worked since 2024. Prior to his advisory role, he spent a year at the University of Georgia and has held positions at The Home Depot and Capital City Country Club. Elwood & Goetz provides fee-only investment management and comprehensive financial planning services to affluent and emerging-affluent clients, including individuals, families, trusts, estates, business owners, and corporate retirement plans. The firm employs a diversified, primarily passive investment approach based on Modern Portfolio Theory and offers fiduciary retirement-plan consulting alongside portfolio management.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Joseph G

Series 65

Athens, GA

Elwood & Goetz

Joseph Goetz is a Series 65 licensed financial advisor with Elwood & Goetz Wealth Advisory Group, LLC in Athens, GA, where he has worked since 2010. He has 14 years of industry experience. Outside of his advisory role, he serves as a faculty member at the University of Georgia and is involved as CFO of Accredisense, a company developing AI-integrated software for higher education accreditation. Elwood & Goetz is an independent, fee-only investment management and financial planning firm serving affluent individuals, families, trusts, estates, and institutional clients. The firm emphasizes strategic asset allocation with primarily passive investment strategies, tax-aware portfolio management, and fiduciary standards.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Riley M

Series 63, Series 65

Beverly Hills, CA

Elwood & Goetz

Riley Maher is a financial advisor at Elwood & Goetz Wealth Advisory Group, LLC with 23 years of industry experience. He held a position at Penta Investment Counsel LLC from 2003 until 2026 before joining his current firm. Maher holds Series 63 and Series 65 designations. Elwood & Goetz provides fee-only investment management and comprehensive financial planning services to affluent and emerging-affluent individuals, families, trusts, estates, business owners, and sponsors of corporate retirement plans. The firm emphasizes Modern Portfolio Theory, global diversification, and predominantly passive implementation using index funds and ETFs, combining this approach with institutional retirement-plan fiduciary services and operational practices such as account aggregation through held-away platforms.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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Melissa B

CFP®, ChFC®, Series 63, Series 65

Athens, GA

Elwood & Goetz

Melissa Barron is a CFP® and ChFC® with 16 years of industry experience. She has worked at Elwood & Goetz Wealth Advisory Group since 2020 and previously held roles at TIAA and TIAA-CREF Individual & Institutional Services from 2015 to 2020. Elwood & Goetz is an independent, fee-only investment management and financial planning firm serving affluent individuals, families, trusts, estates, and institutional clients. The firm employs a strategic asset allocation approach grounded in Modern Portfolio Theory, utilizing predominantly passive investments with personalized policies and tax-aware strategies.

Retirement income strategy Tax-loss harvesting Cash flow / budgeting Business succession planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)
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