Embark Financial Partners logo

Embark Financial Partners

Updated today

Client assets under management

$0

Clients

0

Advisors

5

of 6 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

0

Very Low

Average account size

About

Embark Financial Partners is a registered investment adviser that provides financial planning and consulting to individuals, trusts, retirement plans and business clients. The firm does not manage client assets or take custody; its advisory services are delivered through written financial plans and consultations rather than discretionary portfolio management.

The firm says it tailors advice to clients’ objectives and allows reasonable restrictions on holdings, and it offers periodic plan reviews with updates on request. Although Embark does not implement trades for clients, its brochure describes using technical and quantitative analysis as inputs to its advice and planning work.

Notably, Embark does not charge percentage-of-assets-under-management fees and reports no assets under management, a practice that is uncommon for firms in this regulatory category. Representatives are dually registered with a broker-dealer and hold insurance licenses, and the firm discloses potential conflicts from commissionable product sales and limitations tied to broker-dealer–approved offerings while stating steps to mitigate those conflicts.

Client services

Financial planning

Expertise

General retirement planning General tax planning Charitable giving & philanthropy College savings (529s, UTMA, etc.)

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Fee options

Fixed

Flat fees charged in advance for financial planning and consulting, negotiable, up to $20,000 annually

Commissions

Representatives may earn commissions as registered representatives of LPL for securities sales outside advisory accounts

Project-based

Hourly fee used for calculation of refunds upon termination before plan delivery; exact rates stated in agreements

Other

Fee-only: Flat fee basis for financial planning and consulting services, negotiable, not to exceed $20,000 annually

Main office location

Embark Financial Partners

380 W Western Avenue, Suite 250

Muskegon MI 49440, United States

Number of offices

2

Most active in

Michigan

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Roger G

Series 66

Muskegon, MI

Embark Financial Partners

Roger Garretson is a financial advisor with Embark Financial Partners in Muskegon, MI, holding a Series 66 designation and 26 years of industry experience. His prior work includes roles at Waddell & Reed, Inc. and various insurance agencies. He is a co-trustee of multiple living trusts. Embark Financial Partners provides financial planning and consulting services to individuals, trusts, retirement plans, and business clients. The firm delivers advice through written plans and consultations without managing client assets or taking custody.

General retirement planning General tax planning Charitable giving & philanthropy College savings (529s, UTMA, etc.)
user avatar

Rebecca N

Series 66

Muskegon, MI

Embark Financial Partners

Rebecca Novak is a Series 66-licensed financial advisor with LPL Financial, based in Grand Rapids, MI, and has nine years of industry experience. She has held roles at BCS Partners LLC and its affiliated entities, as well as at Waddell & Reed Inc. In addition to her advisory work, Novak is a commissioned notary and serves as a non-variable insurance agent for Embark Financial Partners. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a variety of investment solutions, supported by an in-house research team, combining large-scale advisory operations with insurance and lending products.

General retirement planning General tax planning Charitable giving & philanthropy College savings (529s, UTMA, etc.)
user avatar

Eric M

CFP®, Series 63, Series 65

Muskegon, MI

Embark Financial Partners

Eric Martinez is a CFP® professional affiliated with LPL Financial, with six years of industry experience. He previously worked at American Century Investment Services, Inc. and has been involved with community organizations such as the YMCA of Greater Kansas City. Outside of his advisory work, he is a co-founder and co-owner of the Kansas City Salsa Company LLC. LPL Financial provides advisory and brokerage services to a diverse client base including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a variety of investment solutions supported by an in-house Research team and a broad platform that accommodates customized advisory and brokerage services.

General retirement planning General tax planning Charitable giving & philanthropy College savings (529s, UTMA, etc.)
user avatar

William B

CFP®, Series 66

Muskegon, MI

Embark Financial Partners

William Bohne is a CFP® professional with 13 years of industry experience, currently affiliated with LPL Financial in Overland Park, KS. He also operates BCS Partners LLC, doing business as Embark Financial Partners, providing financial planning and consulting services as an independent registered investment advisor. Additionally, he manages an insurance agency within BCS Partners, focusing on insurance platform oversight and product due diligence. LPL Financial serves a diverse client base that includes individual investors, retirement plan sponsors, institutions, charities, and high-net-worth households. The firm offers a range of advisory and brokerage services supported by an in-house research team and a variety of investment delivery options tailored to client needs.

General retirement planning General tax planning Charitable giving & philanthropy College savings (529s, UTMA, etc.)
user avatar

Christian B

CFP®, Series 66

Muskegon, MI

Embark Financial Partners

Christian Binger is a CFP® with seven years of industry experience, currently serving at Embark Financial Partners in Muskegon, MI. His prior experience includes roles at Waddell & Reed, Inc and LPL Financial. Outside of his advisory work, he is involved with an insurance agency affiliated with his firm. Embark Financial Partners is a registered investment adviser providing financial planning and consulting services to individuals, trusts, retirement plans, and business clients. The firm delivers advice through written plans and consultations rather than discretionary portfolio management.

General retirement planning General tax planning Charitable giving & philanthropy College savings (529s, UTMA, etc.)
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