Falcon Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$97,461,512
Clients
323
Advisors
3
of 4 employees
About
Falcon Financial serves individual investors (including high‑net‑worth clients), retirement and profit‑sharing plans, trusts, estates, charitable organizations and businesses, managing roughly $101 million across a few hundred client relationships. The firm offers discretionary and non‑discretionary portfolio management, financial planning and retirement‑plan consulting, and can recommend or allocate portions of client assets to third‑party money managers.
Investment decisions are tailored to each client’s objectives, risk tolerance and liquidity needs, with ongoing supervision, periodic rebalancing and the ability to make short‑term tactical allocation shifts. The firm uses a mix of fundamental, technical, cyclical and charting analyses and may employ exposures across equities, fixed income, mutual funds, ETFs, options and alternative investments, either directly or through recommended sub‑advisers.
What is distinctive for this firm is its regular public educational seminars and events, a service the brochure highlights as part of its client outreach and planning offerings. The brochure also discloses that several advisors are licensed insurance agents and that a firm representative is dually registered with a broker‑dealer and may receive commissions for certain implementations, arrangements the firm identifies as potential conflicts and discloses to clients.
Client services
Expertise
Occupation focus
Fee options
Flat fee of $495 for Financial Snapshot financial planning service
$0 - $1,000,000: 1.50% $1,000,001 - $2,000,000: 1.25% $2,000,001+: 1.00%
$150 to $250 per hour for financial planning and consulting services
Fee-only: Flat fee of $495 for Financial Snapshot; hourly fees $150 to $250 per hour
Main office
200 Statesville Blvd, #1001
Salisbury NC 28144
Advisors at this office
3
Most active in
North Carolina · Texas
Also doing business as
Efalcon Advisor · Falcon Divorce Advisors · Falcon Financial · Falcon Investment Strategies LLC · Falcon Investments · Trident Financial Group
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Seth W
Series 66
Salisbury, NC
Falcon Financial
Seth Waller is a financial advisor at Falcon Financial with 16 years of industry experience and holds a Series 66 designation. He has worked at Trident Insured LLC and Falcon Investment Strategies, LLC. Outside of advisory services, he is involved in managing a youth baseball organization where he has coached and overseen the team. Falcon Financial provides investment advisory and financial planning services to individuals, retirement plans, trusts, estates, charitable organizations, and businesses. The firm manages approximately $85.6 million in client assets and employs a diversified investment approach that includes fundamental and technical analysis, tactical tilts, and option strategies.
Stephen G
Series 66
Salisbury, NC
Falcon Financial
Stephen Gegorek II is a financial advisor at Falcon Financial with 11 years of industry experience. He holds a Series 66 designation and has worked at firms including Purshe Kaplan Sterling Investments and Strategic Planning Group. Outside of advisory work, he is the sole owner of Metolius Capital, a holding company unrelated to investments, and a part-owner of The Gegorek Group, a business consulting company. Falcon Financial serves individual investors, retirement and profit-sharing plans, trusts, estates, charitable organizations, and businesses, managing approximately $101 million. The firm provides portfolio management, financial planning, and retirement-plan consulting, employing a range of investment strategies tailored to client objectives and risk tolerance.
Russ A
Series 65
Salisbury, NC
Falcon Financial
Russ Adams is a Series 65 licensed advisor with Falcon Financial in Salisbury, NC, and has three years of industry experience. Prior to joining Falcon Investment Strategies, he worked in real estate and as a professional golfer and caddie. He is also an independent licensed insurance agent specializing in life, health, and Medicare insurance. Falcon Financial provides investment advisory and financial planning services to individuals, retirement plans, trusts, estates, charitable organizations, and businesses. The firm manages approximately $85.6 million in assets and employs a diversified investment approach that includes fundamental, technical, cyclical, and charting analysis, with regular portfolio reviews and tactical adjustments.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)