Fendz Asset Management, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Fendz Asset Management, Inc. advises individual clients (including high‑net‑worth and non‑HNW individuals) as well as trusts, pension plans, and other entities, offering investment management, financial planning, selection of third‑party advisers, and pension consulting. The firm also provides participant account management for held‑away defined contribution plan accounts through a third‑party platform.
The firm offers both discretionary and non‑discretionary management and reports approximately $7.85 million in discretionary assets and $7.10 million in non‑discretionary assets as of February 2, 2026, and charges fees primarily on a percentage‑of‑assets basis billed quarterly. Its investment process draws on fundamental, technical, charting and cyclical analysis, may include short‑term trading and option strategies, and accounts are reviewed at least quarterly for rebalancing.
Notable departures from many peers appear in the firm’s disclosures: it reports prior regulatory matters resolved with the state regulator in 2015 related to custody and invoicing (consent without admitting or denying the findings and a $5,000 administrative fine) and an earlier industry suspension in 2006, which the brochure states are resolved. The firm is also a licensed insurance agency and discloses that its advisors sell insurance and receive separate commission compensation (noted as a significant portion of the firm’s activity), a potential conflict of interest described in the brochure.
Client services
Expertise
Fee options
Financial planning services fee typically negotiable fixed fee ranging between $400 and $4,000.
$0 - $1,000,000: 1.50% $1,000,001 - $3,000,000: 1.25% $3,000,001 - $5,000,000: 1.00% $5,000,001+: 0.75%
Insurance commissions earned by licensed insurance agents affiliated with the firm, separate from advisory fees.
Main office
232 Andalusia Ave, #202
Coral Gables FL 33134
Advisors at this office
2
Most active in
Florida · Illinois · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Giancarlo F
Series 65
Coral Gables, FL
Fendz Asset Management, Inc.
Giancarlo Fernandez is a financial advisor at Fendz Asset Management, Inc. with four years of industry experience. He holds a Series 65 designation and has worked at Fendz Asset Management since 2020. Prior to his advisory career, he held roles in the hospitality industry and has been involved with Sante Fe College. Fernandez is also licensed in life, health, and annuities insurance, dedicating part of his time to these activities. Fendz Asset Management serves primarily individual clients, including high-net-worth households, as well as retirement plans, trusts, estates, and small businesses. The firm offers a range of services including investment management, financial planning, and pension consulting, employing a combination of fundamental, technical, and cyclical analysis with both long- and short-term strategies.
Jose F
Series 63, Series 65
Coral Gables, FL
Fendz Asset Management, Inc.
Jose Fernandez is a financial advisor at Fendz Asset Management, Inc. in Coral Gables, FL, holding Series 63 and Series 65 licenses with 27 years of industry experience. He has been with Fendz Asset Management since 2006. In addition to his advisory role, Fernandez is an independent insurance agent. Fendz Asset Management primarily serves individual clients, including high-net-worth households, as well as retirement plans, trusts, estates, and small businesses. The firm offers investment management, financial planning, and pension consulting, constructing individualized portfolios using fundamental, technical, and cyclical analysis with both long- and short-term strategies.
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