Fern Financial Group, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$52,607,265
Clients
77
Advisors
2
across 2 offices
About
Fern Financial Group is a small registered investment adviser that serves individuals and high‑net‑worth clients with discretionary portfolio management, financial planning, family office and retirement plan consulting. The firm also works with plan sponsors and offers both model‑based managed accounts and access to third‑party discretionary managers through an open‑architecture platform.
The firm typically manages retail client portfolios on the AssetMark platform using model portfolios that emphasize ETFs and individual equities, and provides integrated financial planning at no additional charge to managed accounts. For retirement plans and certain client mandates, Fern Financial selects and monitors independent portfolio strategists and maintains written investment policy statements tailored to each client.
What distinguishes Fern Financial from many peers is its role as a sponsor and general partner of a private pooled vehicle (Chloris Opportunity Fund I, LP) that pursues direct investments in biotechnology and diagnostic companies and is managed alongside its retail advisory business. The firm discloses performance‑based compensation arrangements for that fund and describes governance and reporting practices (annual audited financials, quarterly investor statements, valuation procedures and allocation policies) intended to address conflicts arising from side‑by‑side management.
Client services
Expertise
Occupation focus
Fee options
Financial planning fixed fees ranging from $2,500 to $5,000 for standalone financial planning.
$0 - $999,999: 1.2% annually $1,000,000 - $2,999,999: 1.0% annually $3,000,000 - $4,999,999: 0.9% annually $5,000,000 - $9,999,999: 0.8% annually $10,000,000+: 0.6% annually
Affiliated insurance agency earns commissions for insurance product sales separate from advisory fees.
Private fund charges up to 2% annual management fee on committed capital plus 20% performance fee (carry).
Account minimum: $10,000 Minimum fee: Financial planning fixed fees generally range from $2,500 to $5,000; no minimum fee for portfolio management as fees are asset-based. Fee-only: Yes, firm operates on fee-based model for portfolio management with no separate fee for financial planning if portfolio management is engaged.
Main office
See officeMesa AZ
Advisors at this office
1
Most active in
Arizona · California · Kansas · Missouri · Nevada · North Carolina · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Josh P
CFP®
Mesa, AZ
Fern Financial Group, LLC
Josh Pollard is a CFP® professional with six years of industry experience. He is currently with Fern Financial Group, LLC and has prior experience at One Capital Management, LLC, Arista Wealth Management, and Frandsen Morrill Advisors. Pollard serves as a board manager for Renew Biotechnologies, a molecular diagnostics and R&D company. Fern Financial Group is a registered investment adviser serving individuals and high-net-worth clients with discretionary portfolio management, financial planning, family office, and retirement plan consulting. The firm manages retail portfolios using model portfolios focused on ETFs and equities and is a general partner of a private pooled fund investing in biotechnology and diagnostic companies.
Sarah W
Series 65, Series 66
Lawrence, KS
Fern Financial Group, LLC
Sarah Williamson is a financial advisor with Fern Financial Group, LLC, holding Series 65 and Series 66 licenses and bringing three years of industry experience. Her prior work includes roles at LPL Financial and operating her own CPA practice, Sarah Williamson CPA LLC. Fern Financial Group is a registered investment adviser serving individuals and high-net-worth clients with discretionary portfolio management, financial planning, family office, and retirement plan consulting. The firm uses model portfolios emphasizing ETFs and individual equities and sponsors a private pooled vehicle that invests directly in biotechnology and diagnostic companies.
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