Fern Financial Group, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$52,607,265
Clients
77
Advisors
2
across 2 offices
About
Fern Financial Group, LLC is a supported registered investment adviser managing roughly $63 million for about 77 clients, primarily individuals and high-net-worth households, and it also provides retirement plan consulting. The firm offers discretionary portfolio management (delivered primarily through the AssetMark Advisor Managed Portfolios platform), financial planning, and family office and wealth planning services.
Fern Financial describes an open‑architecture investment approach that relies on model portfolios, ETFs and individual equities and that may allocate client assets to third‑party discretionary managers on the AssetMark platform; financial planning is provided at no additional charge to portfolio management and family office clients. The firm also sponsors and advises a private pooled vehicle, Chloris Opportunity Fund I, and integrates private-equity and venture-style investments into its broader advisory offering when suitable for a client.
Distinctive features include its role as sponsor and general partner of a private fund that employs performance-based compensation and focuses on private investments in biotechnology and lab diagnostics, a structure that the firm discloses may create side‑by‑side management considerations. The brochure also discloses operational and affiliation details that are less common among peers of its size — including an affiliated accounting practice, licensed insurance activity by firm personnel, and specific commercial arrangements and potential conflicts tied to use of the AssetMark platform and third‑party managers.
Client services
Expertise
Occupation focus
Fee options
Fixed fee for financial planning services generally ranging from $2,500 to $5,000
$0 - $999,999: 1.2% annually $1,000,000 - $2,999,999: 1.0% annually $3,000,000 - $4,999,999: 0.9% annually $5,000,000 - $9,999,999: 0.8% annually $10,000,000+: 0.6% annually
Insurance commissions earned by persons associated with the firm for selling insurance products (separate from advisory fees)
Chloris Opportunity Fund I, LP charges up to 2% management fee annually on commitments plus 20% carried interest on profits
Account minimum: $10,000 for Mutual Fund Accounts, $25,000 for ETF Accounts, $25,000 to $1,000,000 for Privately Managed and Unified Managed Accounts depending on investment strategy; $200,000 minimum for Chloris Opportunity Fund I, LP Fee-only: Financial planning fixed fees between $2,500 and $5,000; waived if client engages portfolio management or family office services
Main office
See officeMesa AZ
Advisors at this office
1
Most active in
Arizona · California · Kansas · Missouri · Nevada · North Carolina · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Josh P
CFP®
Mesa, AZ
Fern Financial Group, LLC
Josh Pollard is a CFP® professional with six years of industry experience, currently serving at Fern Financial Group, LLC since 2022. His prior roles include positions at One Capital Management, LLC and Arista Wealth Management. He serves as a board manager for Renew Biotechnologies, a biotechnology company focused on molecular diagnostics and R&D. Fern Financial Group, LLC is a supported registered investment adviser managing approximately $63 million for around 77 clients, primarily individuals and high-net-worth households. The firm offers discretionary portfolio management, financial planning, and family office services using an open-architecture approach that includes model portfolios, ETFs, individual equities, and private-equity investments.
Sarah W
Series 65, Series 66
Lawrence, KS
Fern Financial Group, LLC
Sarah Williamson is a financial advisor at Fern Financial Group, LLC with two years of industry experience. She holds Series 65 and Series 66 licenses and has operated her own CPA practice since 2015. Fern Financial Group serves individual and high-net-worth clients, providing retirement plan consulting and family office wealth-planning services. The firm uses an open-architecture investment approach, employing third-party discretionary managers and primarily recommending ETFs and individual equities tailored to clients’ goals and risk profiles.
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