Lawrence, KS Office

Fern Financial Group is a small registered investment adviser that serves individuals and high‑net‑worth clients with discretionary portfolio management, financial planning, family office and retirement plan consulting. The firm also works with plan sponsors and offers both model‑based managed accounts and access to third‑party discretionary managers through an open‑architecture platform.

The firm typically manages retail client portfolios on the AssetMark platform using model portfolios that emphasize ETFs and individual equities, and provides integrated financial planning at no additional charge to managed accounts. For retirement plans and certain client mandates, Fern Financial selects and monitors independent portfolio strategists and maintains written investment policy statements tailored to each client.

What distinguishes Fern Financial from many peers is its role as a sponsor and general partner of a private pooled vehicle (Chloris Opportunity Fund I, LP) that pursues direct investments in biotechnology and diagnostic companies and is managed alongside its retail advisory business. The firm discloses performance‑based compensation arrangements for that fund and describes governance and reporting practices (annual audited financials, quarterly investor statements, valuation procedures and allocation policies) intended to address conflicts arising from side‑by‑side management.