Edina, MN Office

Team
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Focus Financial

Multi-team

Firm-wide stats for Focus Financial

Total advisors

121

Across 30 offices

Clients per advisor

112 Very High

Avg AUM per client

$494,176 Typical

HNW client ratio

13% Low

About

Focus Financial Network serves a broad mix of clients including individual investors (both non‑HNW and high‑net‑worth), employer‑sponsored retirement plans, trusts, estates, charities and corporate entities, providing managed account services, financial planning, retirement plan consulting and recommendation services. The firm delivers advisory services through Investment Advisory Representatives and supports both discretionary and non‑discretionary management, as well as third‑party manager and wrap fee program options.

Investment advice is personalized around a client’s stated Investor Profile and can include portfolio management, asset allocation, alternative investments, structured ETPs, securities‑based lending referrals, and periodic rebalancing; advisors may implement strategies directly or place assets on third‑party platforms while continuing oversight. The brochure also discloses operational practices such as use of third‑party AI tools to transcribe and summarize meetings, and explicit processes for recommending and coordinating with outside professionals to implement planning recommendations.

Compared with many large enterprise advisers, Focus emphasizes coordination with other professionals for estate planning and related legal or tax implementation — including expanded “Estate Planning Consultation” services and disclosures about referrals and potential referral fees — which the firm documents alongside conflicts and mitigation measures. The firm also provides unusually detailed operational and conflict disclosures for an enterprise platform (dual registration with Osaic Wealth, wrap program mechanics, loan and incentive arrangements, and AI usage), giving clients clearer visibility into referral, execution and administrative arrangements.

Based on Focus Financial

Occupation focus

Executive Founder/Business Owner

Based on Focus Financial

Location

7400 Metro Boulevard, Suite 223

Edina MN 55439

Advisors at this office

2

Advisors at this office

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Chad P

Series 66

Edina, MN

Focus Financial

Chad Pratt is a financial advisor at Focus Financial with 24 years of industry experience. He holds a Series 66 designation and has been with Focus Financial Network, Inc. and OSAIC since 2002. Pratt is also president of Financial Designs, a non-investment-related C corporation focused on research and client communication. Focus Financial Network, Inc. is an enterprise investment adviser managing approximately $6.3 billion through a network of 118 advisors. The firm serves individuals, including high-net-worth clients, pension and profit-sharing plans, trusts, charitable organizations, and corporate clients, offering a range of investment management and financial planning services.

Executive Founder/Business Owner
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David P

CFP®, Series 63

Edina, MN

Focus Financial

David Pratt is a CFP® professional with 43 years of industry experience, currently affiliated with OSAIC in Edina, MN. He has held roles at Focus Financial Network, FDI, Inc., Pensions Plus, Inc., and Financial Designs of Edina, Inc. Pratt is also the Chief Operating Officer and owner of FDI Incorporated, which provides insurance placement and retirement plan consultation services. OSAIC Wealth, Inc. is an SEC-registered investment adviser and FINRA member broker-dealer serving a diverse client base that includes individual investors, pension plans, corporations, and charitable organizations. The firm uses a comprehensive investment process combining risk tolerance assessments, asset allocation software, and portfolio optimization, offering access to a broad range of investment products and custodial platforms.

Executive Founder/Business Owner
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