Frec logo

Frec

Updated today

Client AUM

$543,312,365

Clients

1,789

Advisors

8

across 4 offices

About

Frec Advisers provides automated, software-based investment advisory services exclusively through the Frec web and mobile platform to retail and entity clients who first open brokerage accounts with its affiliate, Frec Securities. The firm offers discretionary portfolio management focused on direct indexing, tax-loss harvesting, hedging with option contracts, cash management, portfolio allocation using a curated ETF list, and a tax-basis monitoring service.

The firm’s investment process emphasizes index replication with client personalization (for example, excluding specific securities), systematic tax-aware trading, and factor-tilted long‑short strategies that may employ margin or portfolio margin. Clients choose between full or limited discretionary authority via online client profiles; Frec does not provide in‑person or phone investment advice and relies on automated monitoring and periodic rebalancing through its platform.

Distinctive features include its required use of the affiliated broker‑dealer and a custodial/clearing relationship with Apex, promotional programs and third‑party advertising arrangements disclosed in the brochure, and operational features more commonly found at larger or institutional platforms—such as margin-based strategies, portfolio margin, a portfolio line of credit option, securities lending, and FDIC sweep options. The firm also manages a relatively high client load per advisor (about 220 clients per advisor) and delivers services primarily through automated software rather than traditional advisor-led interactions.

Client services

Portfolio management

Expertise

Tax-loss harvesting Concentrated stock management Factor investing / smart beta

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Fee options

Percentage

$0+: 0.09% (S&P 500 index) $0+: 0.10% (Morningstar US Large Cap index) $0+: 0.12% (Nasdaq-100 index) $0+: 0.13% (Morningstar US Total Market index) $0+: 0.14% (Morningstar US Large Cap Growth index) $0+: 0.14% (Morningstar US Large Cap Value index) $0+: 0.14% (Morningstar US Mid Cap index) $0+: 0.15% (Morningstar US Small Cap index) $0+: 0.15% (Morningstar US Small Cap Growth index) $0+: 0.15% (Morningstar US Mid Cap Growth index) $0+: 0.15% (Morningstar US Small Cap Value index) $0+: 0.15% (Morningstar US Mid Cap Value index) $0+: 0.16% (Dow Jones US Dividend 100 index) $0+: 0.17% (S&P Developed Markets ADR index) $0+: 0.19% (S&P Emerging Markets ADR index) $0+: 0.19% (S&P 500 Information Technology index) $0+: 0.20% (S&P 500 Momentum index) $0+: 0.22% (Russell 1000 index) $0+: 0.26% (Russell 2000 index) $0+: 0.27% (S&P 100 index) $0+: 0.27% (Russell 3000 index) $0+: 0.29% (MSCI World ADR index) $0+: 0.32% (MSCI ACWI ADR index) $0+: 0.32% (MSCI EAFE ADR index) $0+: 0.35% (MVIS US Listed Semiconductor 25 index) $0+: 0.35% (S&P 500 Shariah index) $0+: 0.50% (Factor Tilt Long-Short 140/40 index) $0+: 0.60% (Diversify 140/40 index) $0+: 1.00% (Factor Tilt Long-Short 200/100 index) $0+: 1.10% (Diversify 200/100 index) $0+: 1.30% (Factor Tilt Long-Short 250/150 index) $0+: 0.20% (Cash Management Investment)

Other

Account minimum: $20,000

Main office

See office

301 Howard St., Suite 1410

San Francisco CA 94105

Advisors at this office

5

Most active in

Arizona · Arkansas · California · Colorado · Connecticut · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Utah · Virginia · Washington · Wisconsin

Also doing business as

Frec · Frec Advisers LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Nolan P

Series 65

New York, NY

Frec

Nolan Pecci is a Series 65-licensed advisor at Frec with three years of industry experience. His prior roles include positions at SEI Investments and LDR Capital Management. He currently works at Frec Advisers LLC and Frec Markets, Inc. Frec Advisers provides automated, software-based investment advisory services through its web and mobile platform to retail and entity clients who open brokerage accounts with its affiliate, Frec Securities. The firm focuses on discretionary portfolio management using direct indexing, tax-loss harvesting, option contract hedging, and tax-aware systematic trading, delivering services primarily through automated software rather than traditional advisor-led interactions.

Tax-loss harvesting Concentrated stock management Factor investing / smart beta
user avatar

Ashley R

Series 66

San Francisco, CA

Frec

Ashley Rodabaugh is a financial advisor with Frec, holding a Series 66 license and nine years of industry experience. Prior to joining Frec, she worked at M1 Finance LLC and Nationwide Fund Distributors. Outside of her advisory role, she owns How Are You Still Single, LLC. Frec Advisers provides automated, software-based investment advisory services to retail and entity clients through its web and mobile platform. The firm emphasizes index replication with client personalization, systematic tax-aware trading, and factor-tilted long-short strategies, delivering its services primarily via automated software rather than traditional advisor-led interactions.

Tax-loss harvesting Concentrated stock management Factor investing / smart beta
user avatar

John M

Series 65

Denver, CO

Frec

John Morton is a financial advisor at Frec with one year of industry experience. He holds a Series 65 designation and has previously worked at Realm, Better Place Forests, Glass Rice, and Spruce. Frec Advisers offers automated investment advisory services through its web and mobile platform, focusing on discretionary portfolio management that includes direct indexing, tax-loss harvesting, option hedging, and cash management. The firm emphasizes index replication with client personalization, systematic tax-aware trading, and factor-tilted long-short strategies, delivering services primarily through automated software rather than traditional advisor-led interactions.

Tax-loss harvesting Concentrated stock management Factor investing / smart beta
user avatar

Joshua P

Series 63, Series 65

San Francisco, CA

Frec

Joshua Patchik is a financial advisor at Frec with seven years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including M1 Finance and tastytrade, as well as in roles outside finance such as at Flat Top Grill. Frec Advisers provides automated investment advisory services through its web and mobile platform, serving retail and entity clients who open brokerage accounts with its affiliate, Frec Securities. The firm’s approach centers on discretionary portfolio management using direct indexing, tax-loss harvesting, option hedging, and factor-tilted long-short strategies, delivered primarily through automated software rather than traditional advisor-led interactions.

Tax-loss harvesting Concentrated stock management Factor investing / smart beta
user avatar

Wahidah A

Series 65

San Francisco, CA

Frec

Wahidah Aziz is a financial advisor at Frec with one year of industry experience. She holds a Series 65 designation and has worked at several firms including Brio Financial Group and Litman Gregory Wealth Management. Aziz also has teaching experience at New York University and Indiana Tech. Frec Advisers provides automated, software-based investment advisory services through its web and mobile platform, offering portfolio management focused on direct indexing, tax-loss harvesting, and systematic tax-aware trading. The firm serves retail and entity clients who open brokerage accounts with its affiliate and employs a largely automated investment process without in-person or phone advice.

Tax-loss harvesting Concentrated stock management Factor investing / smart beta
user avatar

Dimitri R

Series 63, Series 65

Brookline, MA

Frec

Dimitri Rodrigo is a financial advisor at Frec with 10 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Frec Advisers LLC since 2024, with prior roles at Frec Securities LLC, Frec Markets, Inc., M1 Finance, and Ustocktrade Securities, Inc. Frec Advisers provides automated investment advisory services through its web and mobile platform, focusing on discretionary portfolio management that includes direct indexing, tax-loss harvesting, option hedging, and tax-basis monitoring. The firm emphasizes systematic, tax-aware trading and index replication with client personalization, delivering services primarily through automated software rather than traditional advisor-led interactions.

Tax-loss harvesting Concentrated stock management Factor investing / smart beta
user avatar

Hayley C

Series 66

San Francisco, CA

Frec

Hayley Curtis is a Series 66-licensed financial advisor at Frec with five years of industry experience. She previously worked at Morgan Stanley for seven years and has experience at institutions such as Bank of the West and the California Academy of Sciences. Curtis was also involved with Fountain of Life Africa, a philanthropic organization known as the giving exchange. Frec Advisers provides automated, software-based investment advisory services exclusively through its web and mobile platform, serving retail and entity clients who open brokerage accounts with its affiliate, Frec Securities. The firm focuses on discretionary portfolio management using direct indexing, tax-loss harvesting, option-based hedging, and tax-basis monitoring, emphasizing index replication with client personalization and systematic tax-aware trading.

Tax-loss harvesting Concentrated stock management Factor investing / smart beta
user avatar

Matthew R

Series 63, Series 65

San Francisco, CA

Frec

Matthew Robbins is a financial advisor at Frec with Series 63 and Series 65 licenses and one year of industry experience. He previously worked at Quid Capital Group Holdings, LLC, SunTrust Robinson Humphrey/Truist Securities, and held various roles including positions at Santa Clara University and Carta. Frec Advisers provides automated, software-based investment advisory services through its web and mobile platform, serving retail and entity clients who open brokerage accounts with its affiliate. The firm focuses on discretionary portfolio management using direct indexing, tax-loss harvesting, hedging with options, and tax-aware strategies, delivering services primarily through automated monitoring rather than traditional advisor-led interactions.

Tax-loss harvesting Concentrated stock management Factor investing / smart beta
View complete list of advisors at this firm
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