Frec
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$543,312,365
Clients
1,789
Advisors
8
across 4 offices
About
Frec Advisers provides automated, software-based investment advisory services exclusively through the Frec web and mobile platform to retail and entity clients who first open brokerage accounts with its affiliate, Frec Securities. The firm offers discretionary portfolio management focused on direct indexing, tax-loss harvesting, hedging with option contracts, cash management, portfolio allocation using a curated ETF list, and a tax-basis monitoring service.
The firm’s investment process emphasizes index replication with client personalization (for example, excluding specific securities), systematic tax-aware trading, and factor-tilted long‑short strategies that may employ margin or portfolio margin. Clients choose between full or limited discretionary authority via online client profiles; Frec does not provide in‑person or phone investment advice and relies on automated monitoring and periodic rebalancing through its platform.
Distinctive features include its required use of the affiliated broker‑dealer and a custodial/clearing relationship with Apex, promotional programs and third‑party advertising arrangements disclosed in the brochure, and operational features more commonly found at larger or institutional platforms—such as margin-based strategies, portfolio margin, a portfolio line of credit option, securities lending, and FDIC sweep options. The firm also manages a relatively high client load per advisor (about 220 clients per advisor) and delivers services primarily through automated software rather than traditional advisor-led interactions.
Client services
Expertise
Fee options
$0+: 0.09% (S&P 500 index) $0+: 0.10% (Morningstar US Large Cap index) $0+: 0.12% (Nasdaq-100 index) $0+: 0.13% (Morningstar US Total Market index) $0+: 0.14% (Morningstar US Large Cap Growth index) $0+: 0.14% (Morningstar US Large Cap Value index) $0+: 0.14% (Morningstar US Mid Cap index) $0+: 0.15% (Morningstar US Small Cap index) $0+: 0.15% (Morningstar US Small Cap Growth index) $0+: 0.15% (Morningstar US Mid Cap Growth index) $0+: 0.15% (Morningstar US Small Cap Value index) $0+: 0.15% (Morningstar US Mid Cap Value index) $0+: 0.16% (Dow Jones US Dividend 100 index) $0+: 0.17% (S&P Developed Markets ADR index) $0+: 0.19% (S&P Emerging Markets ADR index) $0+: 0.19% (S&P 500 Information Technology index) $0+: 0.20% (S&P 500 Momentum index) $0+: 0.22% (Russell 1000 index) $0+: 0.26% (Russell 2000 index) $0+: 0.27% (S&P 100 index) $0+: 0.27% (Russell 3000 index) $0+: 0.29% (MSCI World ADR index) $0+: 0.32% (MSCI ACWI ADR index) $0+: 0.32% (MSCI EAFE ADR index) $0+: 0.35% (MVIS US Listed Semiconductor 25 index) $0+: 0.35% (S&P 500 Shariah index) $0+: 0.50% (Factor Tilt Long-Short 140/40 index) $0+: 0.60% (Diversify 140/40 index) $0+: 1.00% (Factor Tilt Long-Short 200/100 index) $0+: 1.10% (Diversify 200/100 index) $0+: 1.30% (Factor Tilt Long-Short 250/150 index) $0+: 0.20% (Cash Management Investment)
Account minimum: $20,000
Main office
See office301 Howard St., Suite 1410
San Francisco CA 94105
Advisors at this office
5
Offices (4)
Most active in
Arizona · Arkansas · California · Colorado · Connecticut · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Utah · Virginia · Washington · Wisconsin
Also doing business as
Frec · Frec Advisers LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)