San Francisco, CA Howard St. logo

San Francisco, CA Howard St. Office

Team
Updated today
Frec logo

Frec

Team

Firm-wide stats for Frec

Total advisors

8

Across 4 offices

Clients per advisor

224 Very High

Avg AUM per client

$303,696 Very Low

HNW client ratio

5% Very Low

About

Frec Advisers provides automated, software-based investment advisory services exclusively through the Frec web and mobile platform to retail and entity clients who first open brokerage accounts with its affiliate, Frec Securities. The firm offers discretionary portfolio management focused on direct indexing, tax-loss harvesting, hedging with option contracts, cash management, portfolio allocation using a curated ETF list, and a tax-basis monitoring service.

The firm’s investment process emphasizes index replication with client personalization (for example, excluding specific securities), systematic tax-aware trading, and factor-tilted long‑short strategies that may employ margin or portfolio margin. Clients choose between full or limited discretionary authority via online client profiles; Frec does not provide in‑person or phone investment advice and relies on automated monitoring and periodic rebalancing through its platform.

Distinctive features include its required use of the affiliated broker‑dealer and a custodial/clearing relationship with Apex, promotional programs and third‑party advertising arrangements disclosed in the brochure, and operational features more commonly found at larger or institutional platforms—such as margin-based strategies, portfolio margin, a portfolio line of credit option, securities lending, and FDIC sweep options. The firm also manages a relatively high client load per advisor (about 220 clients per advisor) and delivers services primarily through automated software rather than traditional advisor-led interactions.

Based on Frec

Expertise

Tax-loss harvesting Concentrated stock management Factor investing / smart beta

Based on Frec

Location

301 Howard St., Suite 1410

San Francisco CA 94105

Advisors at this office

5

Advisors at this office

user avatar

Ashley R

Series 66

San Francisco, CA

Frec

Ashley Rodabaugh is a financial advisor with Frec, holding a Series 66 license and nine years of industry experience. Prior to joining Frec, she worked at M1 Finance LLC and Nationwide Fund Distributors. Outside of her advisory role, she owns How Are You Still Single, LLC. Frec Advisers provides automated, software-based investment advisory services to retail and entity clients through its web and mobile platform. The firm emphasizes index replication with client personalization, systematic tax-aware trading, and factor-tilted long-short strategies, delivering its services primarily via automated software rather than traditional advisor-led interactions.

Tax-loss harvesting Concentrated stock management Factor investing / smart beta
user avatar

Joshua P

Series 63, Series 65

San Francisco, CA

Frec

Joshua Patchik is a financial advisor at Frec with seven years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including M1 Finance and tastytrade, as well as in roles outside finance such as at Flat Top Grill. Frec Advisers provides automated investment advisory services through its web and mobile platform, serving retail and entity clients who open brokerage accounts with its affiliate, Frec Securities. The firm’s approach centers on discretionary portfolio management using direct indexing, tax-loss harvesting, option hedging, and factor-tilted long-short strategies, delivered primarily through automated software rather than traditional advisor-led interactions.

Tax-loss harvesting Concentrated stock management Factor investing / smart beta
user avatar

Wahidah A

Series 65

San Francisco, CA

Frec

Wahidah Aziz is a financial advisor at Frec with one year of industry experience. She holds a Series 65 designation and has worked at several firms including Brio Financial Group and Litman Gregory Wealth Management. Aziz also has teaching experience at New York University and Indiana Tech. Frec Advisers provides automated, software-based investment advisory services through its web and mobile platform, offering portfolio management focused on direct indexing, tax-loss harvesting, and systematic tax-aware trading. The firm serves retail and entity clients who open brokerage accounts with its affiliate and employs a largely automated investment process without in-person or phone advice.

Tax-loss harvesting Concentrated stock management Factor investing / smart beta
user avatar

Hayley C

Series 66

San Francisco, CA

Frec

Hayley Curtis is a Series 66-licensed financial advisor at Frec with five years of industry experience. She previously worked at Morgan Stanley for seven years and has experience at institutions such as Bank of the West and the California Academy of Sciences. Curtis was also involved with Fountain of Life Africa, a philanthropic organization known as the giving exchange. Frec Advisers provides automated, software-based investment advisory services exclusively through its web and mobile platform, serving retail and entity clients who open brokerage accounts with its affiliate, Frec Securities. The firm focuses on discretionary portfolio management using direct indexing, tax-loss harvesting, option-based hedging, and tax-basis monitoring, emphasizing index replication with client personalization and systematic tax-aware trading.

Tax-loss harvesting Concentrated stock management Factor investing / smart beta
user avatar

Matthew R

Series 63, Series 65

San Francisco, CA

Frec

Matthew Robbins is a financial advisor at Frec with Series 63 and Series 65 licenses and one year of industry experience. He previously worked at Quid Capital Group Holdings, LLC, SunTrust Robinson Humphrey/Truist Securities, and held various roles including positions at Santa Clara University and Carta. Frec Advisers provides automated, software-based investment advisory services through its web and mobile platform, serving retail and entity clients who open brokerage accounts with its affiliate. The firm focuses on discretionary portfolio management using direct indexing, tax-loss harvesting, hedging with options, and tax-aware strategies, delivering services primarily through automated monitoring rather than traditional advisor-led interactions.

Tax-loss harvesting Concentrated stock management Factor investing / smart beta
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