Wallingford, PA Office

Frec Advisers provides automated, software-based discretionary portfolio management to retail individuals, trusts and other U.S. resident entities who are clients of its affiliated broker‑dealer, Frec Securities. Services delivered through the Frec web and mobile platform include direct indexing, tax‑loss harvesting, hedging strategies, portfolio allocation, cash management, and a tax basis monitoring service.

The firm’s recommendations are generated from client responses to an online Client Profile and implemented electronically; portfolios are designed to replicate chosen indices while permitting personalization (for example excluding specific securities) and are continuously monitored and periodically rebalanced. Frec’s strategies include long‑only and long‑short direct indexing, factor‑tilt exposures, use of margin and portfolio margin, an annual hedging product, and optional cash sweep and PLOC (portfolio line of credit) features.

What distinguishes Frec from many team‑adviser peers is its mandatory affiliation with an in‑house broker‑dealer and clearing relationship (clients must open brokerage accounts with Frec Securities and assets are custodied at Apex), its reliance exclusively on an automated platform rather than in‑person or phone advice, and a relatively large client base per advisor (roughly 1,789 clients served by eight advisors). The firm also offers several institutional‑style mechanics and retail promotional programs — including securities lending, FDIC sweep options, margin‑based products, and third‑party advertising/referral arrangements — while not positioning itself as a traditional, face‑to‑face financial planning practice.