Fresh Lake Wealth Management LLC

Fresh Lake Wealth Management LLC is a Florida‑registered independent investment adviser that provides discretionary investment supervisory services to individual clients. The firm says it prepares an Investment Policy Statement for each client and manages portfolios across mutual funds, equities, bonds, ETFs, REITs, annuities and listed equity options.

The firm describes a multi‑method investment approach that combines charting, fundamental, technical and cyclical analysis and implements strategies ranging from long‑term holdings to short‑term trading, short sales and options writing. FLWM requests written discretionary authority to execute trades, monitors accounts on an ongoing basis, and uses Charles Schwab as its custodian while billing advisory fees quarterly in advance.

Compared with many small advisers, the brochure highlights a relatively broad set of permitted investments and higher‑complexity strategies (including uncovered options and short sales) despite managing roughly $840,000 in client assets, and it states the firm does not participate in wrap programs or accept outside compensation for product sales. The firm also notes limited custody via fee deduction, a written Code of Ethics, and that it does not select or rely on third‑party managers, which together frame a service model that emphasizes direct, discretionary portfolio implementation.