Richardson, TX North Central Expressway logo

Richardson, TX North Central Expressway Office

Team
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Generational Wealth Advisors logo

Generational Wealth Advisors

Team

Firm-wide stats for Generational Wealth Advisors

Total advisors

14

Across 4 offices

Clients per advisor

11 Very Low

Avg AUM per client

$2,805,052 Very High

HNW client ratio

62% Very High

About

Generational Wealth Advisors provides discretionary investment management and financial planning to individuals, high‑net‑worth clients, family offices, trusts, foundations, business entities and qualified retirement plans. The firm combines ongoing portfolio management with personalized financial planning and may refer clients to outside specialists as part of its advisory services.

GWA employs a multi‑disciplinary team approach and documents investment objectives in an Investment Policy Statement, emphasizing strategic asset allocation, diversification, multifactor equity exposure, and periodic rebalancing implemented primarily with institutional mutual funds, ETFs and, when appropriate, separately managed accounts or alternative investments. It also offers family‑office style arrangements that can be billed on a net‑worth basis and include valuation and oversight of illiquid or private assets.

The firm’s structure includes advisors holding CFP, CPA, CEPA, legal and real‑estate licenses and affiliations with a registered broker‑dealer, M&A and real‑estate brokerage entities and a related insurance agency, enabling integrated tax, legal, insurance and transactional coordination. These affiliations can produce referrals, insurance commissions or other third‑party compensation and are disclosed in the brochure as potential conflicts of interest that clients should consider.

Based on Generational Wealth Advisors

Expertise

Passive / index investing Factor investing / smart beta Annuities

Based on Generational Wealth Advisors

Occupation focus

Founder/Business Owner Attorney

Based on Generational Wealth Advisors

Location

3400 North Central Expressway, Suite 100

Richardson TX 75080

Advisors at this office

10

Advisors at this office

user avatar

Sarah C

CFP®, Series 66

Richardson, TX

Generational Wealth Advisors

Sarah Crowe is a CFP® and Series 66 licensed financial advisor with 23 years of experience, currently working at Generational Wealth Advisors. She has been with Talis Advisory Services, LLC since 2016. Crowe is also licensed as an insurance agent for life, accident, and health insurance. Generational Wealth Advisors serves individuals, high-net-worth clients, family offices, trusts, foundations, business entities, and qualified retirement plans by providing discretionary investment management and financial planning. The firm uses a multi-disciplinary team approach with a focus on strategic asset allocation, diversification, and periodic rebalancing, employing primarily institutional mutual funds, ETFs, and other investment vehicles.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

Gina A

Series 65

Richardson, TX

Generational Wealth Advisors

Gina Aldaz is a financial advisor at Generational Wealth Advisors with eight years of industry experience. She holds a Series 65 credential and previously worked at NetEffect Marketing and Talis Advisors. Generational Wealth Advisors provides discretionary investment management, financial planning, and risk-management advice to individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification using institutional-share mutual funds, ETFs, and separately managed accounts.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

David R

Series 63, Series 65

Richardson, TX

Generational Wealth Advisors

David Richards is a financial advisor at Generational Wealth Advisors with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Talis Advisory Services since 2015. Outside of advising, Richards owns an aircraft consulting business and serves as a captain for American Airlines. Generational Wealth Advisors provides discretionary investment management and financial planning to a diverse client base, using a multi-team model and a long-term, strategic investment approach grounded in Modern Portfolio Theory.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

Stephen H

CFP®

Richardson, TX

Generational Wealth Advisors

Stephen Hart is a CFP® with 10 years of industry experience and has been with Talis Advisory Services, LLC since 2015. He is also a licensed insurance agent for life, accident, and health insurance. He is based in Richardson, TX and works with Generational Wealth Advisors. Generational Wealth Advisors provides discretionary investment management, financial planning, and risk-management advice to a diverse client base including individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification using institutional-share mutual funds, ETFs, and separately managed accounts.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

Heath F

Series 65

Richardson, TX

Generational Wealth Advisors

Heath Flock is a financial advisor at Generational Wealth Advisors in Richardson, TX, holding a Series 65 designation with 11 years of industry experience. He has worked with Talis Advisory Services, LLC since 2018 and serves as Chief Operating Officer and Chief Financial Officer of Generational Equity, LLC, a sell-side advisory firm focused on mergers and acquisitions, where he oversees accounting, human resources, IT, client service, and business evaluation. Generational Wealth Advisors provides discretionary investment management and financial planning to individuals, high-net-worth clients, family offices, trusts, foundations, business entities, and qualified retirement plans. The firm employs a multi-disciplinary team approach with a focus on strategic asset allocation, diversification, and periodic rebalancing, using institutional mutual funds, ETFs, separately managed accounts, and alternative investments when appropriate.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

Landry T

Series 65

Richardson, TX

Generational Wealth Advisors

Landry Thompson is a financial advisor at Generational Wealth Advisors in Richardson, TX, holding a Series 65 designation with two years of industry experience. Prior to joining the firm, Landry worked in retail and food service roles while completing academic studies. Generational Wealth Advisors provides discretionary investment management and financial planning to individuals, high-net-worth clients, family offices, trusts, foundations, business entities, and qualified retirement plans. The firm uses a multi-disciplinary team approach focused on strategic asset allocation, diversification, and periodic rebalancing, employing institutional mutual funds, ETFs, separately managed accounts, and alternative investments.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

William F

Series 65

Richardson, TX

Generational Wealth Advisors

William Flock is a financial advisor at Generational Wealth Advisors in Richardson, TX, holding a Series 65 designation. He has been with Generational Wealth Advisors since 2023 and has prior experience working in various educational institutions. Outside of advising, he holds a 30% equity stake in a start-up LLC focused on small construction remodeling projects in Houston, Texas. Generational Wealth Advisors provides discretionary investment management, financial planning, and risk-management advice to individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation, diversification, and multifactor exposures based on Modern Portfolio Theory.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

John P

CFP®, Series 63, Series 65

Richardson, TX

Generational Wealth Advisors

John Pritchett is a CFP® professional with seven years of experience in financial advising, currently serving at Generational Wealth Advisors in Richardson, TX. His prior roles include positions at Raymond James Financial Services, North Ridge Wealth Advisors, and Strategic Financial Planning, Inc. Generational Wealth Advisors provides discretionary investment management and financial planning to individuals, high-net-worth clients, family offices, trusts, foundations, business entities, and qualified retirement plans. The firm uses a multi-disciplinary team approach with a focus on strategic asset allocation, diversification, and periodic portfolio rebalancing, employing institutional mutual funds, ETFs, separately managed accounts, and alternative investments when appropriate.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

Norbert B

Series 66

Richardson, TX

Generational Wealth Advisors

Norbert Butkus is a financial advisor with Generational Wealth Advisors in Richardson, TX, holding a Series 66 designation and 10 years of industry experience. He has worked at Talis Advisory Services, LLC since 2017 and previously at Ameriprise Financial Services, Inc. from 2015 to 2017. Outside of his advisory role, he serves as a volunteer board member for the Indian Creek Home Owners Association. Generational Wealth Advisors provides discretionary investment management, financial planning, and risk-management advice to a diverse client base including individuals, trusts, foundations, pension plans, business entities, and charitable organizations. The firm employs a multi-team advisory model and emphasizes strategic asset allocation and diversification based on Modern Portfolio Theory.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
user avatar

Jeffrey E

Richardson, TX

Generational Wealth Advisors

Jeffrey Everett is a financial advisor at Generational Wealth Advisors with 27 years of industry experience. He has worked at Talis Advisory Services, LLC since 2005 and serves as a managing member of Talis Financial Services, LLC. Generational Wealth Advisors offers discretionary investment management and financial planning to individuals, high-net-worth clients, family offices, trusts, foundations, business entities, and qualified retirement plans. The firm uses a multi-disciplinary team approach with an emphasis on strategic asset allocation, diversification, and periodic rebalancing, utilizing institutional mutual funds, ETFs, separately managed accounts, and alternative investments.

Passive / index investing Factor investing / smart beta Annuities Founder/Business Owner Attorney
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