Allen, TX Office
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Geneva Financial Group LLC
Supported
Firm-wide stats for Geneva Financial Group LLC
Total advisors
2Clients per advisor
13 Very LowAvg AUM per client
$274,000 Very LowHNW client ratio
0% Very LowAbout
Geneva Financial Group LLC provides fee‑only, discretionary investment management and wealth‑management services to individual investors as well as trusts, estates, retirement plans and other entities. The firm acts as a fiduciary and delivers customized portfolio management, ongoing monitoring, and client reporting without accepting commissions.
The firm’s investment process emphasizes broadly diversified, tax‑efficient portfolios constructed to capture targeted asset‑class returns at low cost; it applies Modern Portfolio Theory principles, matches investments to account tax characteristics, and generally holds positions for more than a year while rebalancing at least quarterly. Geneva Financial Group explicitly avoids day trading and derivatives strategies such as options, shorting, and futures, and it engages in periodic tax‑loss harvesting and monthly or quarterly account reviews.
Compared with many solo independent advisers, Geneva Financial Group’s client mix includes corporate pension and profit‑sharing plans and other institutional‑type entities, a less common client type for a firm of its size. The brochure also discloses that the firm’s principal divides time with outside roles as an adjunct professor and a chemical consultant, a background detail that may influence the firm’s perspective and availability.
Based on Geneva Financial Group LLC
Location
Allen TX
Advisors at this office
2
Advisors at this office
Gregory L
Series 63, Series 65
Allen, TX
Geneva Financial Group LLC
Gregory Liesen is the sole advisor at Geneva Financial Group LLC in Allen, Texas, holding Series 63 and Series 65 licenses with 19 years of industry experience. He has been with Geneva Financial Group since 2007. Outside of his advisory role, he serves as an adjunct professor and works as a chemical consultant. Geneva Financial Group LLC provides fee-only, discretionary investment and wealth-management services to individuals, trusts, estates, retirement plans, and other entities. The firm employs a fiduciary approach with broadly diversified, tax-efficient portfolios based on Modern Portfolio Theory, avoiding derivatives and day trading while offering periodic tax-loss harvesting and regular account reviews. Its client base includes corporate pension and profit-sharing plans alongside individual investors.
John E
Series 63, Series 65
Allen, TX
Geneva Financial Group LLC
John Emmett is a financial advisor with Geneva Financial Group LLC, holding Series 63 and Series 65 designations and 24 years of industry experience. His prior work includes positions at Brokersxpress, LLC, Wells Fargo Clearing, and Prudential Equity Group, LLC. Outside of his advisory role, he is involved with Paraclete Advisors, which provides financial planning, life insurance, and annuities. Geneva Financial Group LLC offers fee-only, discretionary investment management and wealth-management services to individuals, trusts, estates, retirement plans, and other entities. The firm employs a broadly diversified, tax-efficient investment approach based on Modern Portfolio Theory and serves a client base that includes institutional-type entities such as corporate pension and profit-sharing plans.
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