Geneva Financial Group LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Geneva Financial Group LLC provides fee‑only, discretionary investment management and wealth‑management services to individual investors as well as trusts, estates, retirement plans and other entities. The firm acts as a fiduciary and delivers customized portfolio management, ongoing monitoring, and client reporting without accepting commissions.
The firm’s investment process emphasizes broadly diversified, tax‑efficient portfolios constructed to capture targeted asset‑class returns at low cost; it applies Modern Portfolio Theory principles, matches investments to account tax characteristics, and generally holds positions for more than a year while rebalancing at least quarterly. Geneva Financial Group explicitly avoids day trading and derivatives strategies such as options, shorting, and futures, and it engages in periodic tax‑loss harvesting and monthly or quarterly account reviews.
Compared with many solo independent advisers, Geneva Financial Group’s client mix includes corporate pension and profit‑sharing plans and other institutional‑type entities, a less common client type for a firm of its size. The brochure also discloses that the firm’s principal divides time with outside roles as an adjunct professor and a chemical consultant, a background detail that may influence the firm’s perspective and availability.
Client services
Expertise
Fee options
$0 - $100,000: 0.50% $100,000 - $250,000: 0.375% $250,000 - $1,000,000: 0.3125% $1,000,000 - $2,000,000: 0.25% $2,000,000 - $5,000,000: 0.225% $5,000,000+: 0.20%
Account minimum: $100,000 Fee-only: Fee-only basis; no commissions or markups; no performance fees
Main office
Geneva IL, United States
Offices (1)
Most active in
Illinois · Texas
Also doing business as
Geneva Financial Group LLC · Geneva Financial Group, Inc · Geneva Financial Group, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Gregory L
Series 63, Series 65
Allen, TX
Geneva Financial Group LLC
Gregory Liesen is the sole advisor at Geneva Financial Group LLC in Allen, Texas, holding Series 63 and Series 65 licenses with 19 years of industry experience. He has been with Geneva Financial Group since 2007. Outside of his advisory role, he serves as an adjunct professor and works as a chemical consultant. Geneva Financial Group LLC provides fee-only, discretionary investment and wealth-management services to individuals, trusts, estates, retirement plans, and other entities. The firm employs a fiduciary approach with broadly diversified, tax-efficient portfolios based on Modern Portfolio Theory, avoiding derivatives and day trading while offering periodic tax-loss harvesting and regular account reviews. Its client base includes corporate pension and profit-sharing plans alongside individual investors.
John E
Series 63, Series 65
Allen, TX
Geneva Financial Group LLC
John Emmett is a financial advisor with Geneva Financial Group LLC in Allen, TX, holding Series 63 and Series 65 licenses and bringing 23 years of industry experience. He has worked at Brokersxpress, LLC since 2007. In addition to advising, he is involved with Paraclete Advisors, which offers financial planning, life insurance, and annuities. Geneva Financial Group LLC provides fee-only, discretionary investment management and wealth-management services to individuals, trusts, estates, retirement plans, and other entities. The firm emphasizes broadly diversified, tax-efficient portfolios based on Modern Portfolio Theory principles and serves a client base that includes institutional-type entities uncommon for a firm of its size.
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