Merrillville, IN Office

Global Assets Advisory, LLC is an SEC‑registered adviser serving individuals, high‑net‑worth clients, retirement plans, charities and businesses, managing roughly $552 million through a team of eight advisors and a network of independent investment adviser representatives that may operate under various d/b/a names. The firm provides discretionary and non‑discretionary investment management, financial planning and consulting, retirement plan advisory services, and referrals to third‑party and wrap‑fee programs.

GAA’s IARs build customized portfolios predominantly using mutual funds, ETFs, individual equities and fixed‑income, generally following a long‑term approach while rebalancing or trading shorter term when appropriate. The firm implements strategies through internal management and both affiliated and unaffiliated third‑party asset managers, and commonly recommends custodians such as Schwab or its affiliated broker‑dealer/clearing relationships (IAA/ETCB with clearing at RBC).

GAA’s corporate structure and revenue arrangements are a distinguishing feature: it is affiliated by common ownership with multiple broker‑dealers and custody/clearing entities (including Primus, IAA, ETCB and Equity Trust Company) and with other registered advisers (International Assets Investment Management and Innovayte Capital), and some IARs are licensed to sell insurance. The brochure discloses promoter/referral arrangements, cash‑sweep and other revenue‑sharing with affiliates and clearing firms (including incentives tied to RBC), and describes disclosure, supervisory procedures and a Code of Ethics the firm uses to address the associated conflicts of interest.