Gray Lion Capital

Gray Lion Capital is a small, independent registered investment adviser managing roughly $7 million in discretionary assets for a limited number of clients. The firm provides fee-based, discretionary portfolio management and financial advisory services to individuals, trusts, estates, charitable organizations and business entities.

The adviser uses a tactical allocation approach intended to reduce risk and seek improved performance, combining fundamental, technical and cyclical analysis and implementing long- and short-term equity positions, U.S. government securities, and option strategies (including option writing and using cash as a potential hedge). Portfolio management is customized to client objectives and tolerances, with the firm willing to accept client-imposed investment restrictions and to rebalance or trim positions to address concentration, sector weightings, or dividend goals.

Compared with many solo independent advisers, Gray Lion discloses that it may enter into performance-based fee arrangements with qualified clients under Rule 205-3 and that it accepts corporate and other business clients in addition to individuals. The brochure also notes a related management‑consulting business and recent regulatory developments — the firm registered with the SEC in late 2025 and has disclosed it will not meet SEC registration requirements in 2026 — items a prospective client may want to consider.