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Shoreview, MN Office

Team
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Guide Financial Planning logo

Guide Financial Planning

Supported

Firm-wide stats for Guide Financial Planning

Total advisors

3

Across 2 offices

Clients per advisor

44 Typical

Avg AUM per client

$529,193 Low

HNW client ratio

20% Low

About

Guide Financial Planning serves individual and high‑net‑worth clients with a mix of comprehensive financial planning and discretionary portfolio management. The firm delivers ongoing planner access through retainer arrangements and also offers project‑based engagements and shorter “Quick Start” sessions for limited-scope needs.

Investment portfolios are developed to match client objectives and asset‑allocation targets and are managed using a blend of fundamental, technical, cyclical, and charting analysis with periodic (typically quarterly) reviews. Investment management is provided only to clients engaged in the firm’s ongoing financial planning service, custodial statements are provided by third‑party custodians, and the firm implements trades on an account‑by‑account basis rather than through aggregated block orders.

Noteworthy aspects relative to peers include the explicit business model that ties portfolio management to an ongoing planning relationship (no standalone investment management), a small three‑advisor team overseeing roughly $70 million in discretionary AUM with no stated account minimum, and staff holding faith‑oriented planning credentials (CKA) in addition to standard financial designations. The firm also discloses it generally does not provide routine written investment reports for managed accounts beyond the financial plan and does not engage in block trade aggregation, practices that differ from many advisory firms.

Based on Guide Financial Planning

Expertise

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)

Based on Guide Financial Planning

Location

3600 Lexington Ave N, Ste 204

Shoreview MN 55126

Advisors at this office

2

Advisors at this office

user avatar

Amy A

CFP®, Series 65

Shoreview, MN

Guide Financial Planning

Amy Artiga is a CFP® with four years of experience and has been with Guide Financial Planning since 2019. Prior to joining the firm, she worked at Indigo Marketing Agency and spent several years as a homemaker. Outside of her advisory role, she owns Pastor's Wallet, where she writes blog posts, publishes books, and conducts webinars. Guide Financial Planning provides comprehensive and project-based financial planning and discretionary portfolio management to individuals and high-net-worth clients. The firm integrates fundamental, technical, cyclical, and charting analyses into client-specific investment policies and manages portfolios on a discretionary basis aligned with client objectives and risk tolerance.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)
user avatar

Calvin T

CFP®

Shoreview, MN

Guide Financial Planning

Calvin Treichler is a CFP® professional with four years of industry experience. He has worked at Guide Financial Planning since 2017, with a three-year period at Fure Financial Corporation from 2018 to 2021. Prior to his advisory roles, he spent seven years at the University of Minnesota's Carlson School of Management. Guide Financial Planning provides comprehensive and project-based financial planning and discretionary portfolio management primarily to individuals and high-net-worth clients. The firm combines fundamental, technical, cyclical, and charting analyses to tailor investment policies and manages accounts on a discretionary basis, requiring ongoing planning engagements for investment management services.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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