Austin, TX Bee Cave Rd. Office

Team
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Guideway Financial, LLC logo

Guideway Financial, LLC

Supported

Firm-wide stats for Guideway Financial, LLC

Total advisors

2

Clients per advisor

23 Low

Avg AUM per client

$1,471,421 High

HNW client ratio

83% Very High

About

Guideway Financial is a fee‑only, holistic financial planning and portfolio management firm that serves individuals and families, including high‑net‑worth clients, with services that extend beyond investment management to retirement planning, tax planning and preparation, estate planning, and risk management. The brochure describes engagement options that range from ongoing fixed‑fee retainer relationships to limited project‑based work and legacy investment advisory arrangements.

The firm follows an evidence‑based investment approach that emphasizes broadly diversified, low‑cost mutual funds and ETFs, quantitative asset‑allocation work using Portfolion Planning, and risk measured in terms of client goals; advisers typically manage accounts on a discretionary basis and rebalance or optimize portfolios as needed. Guideway also implements investment recommendations across held‑away accounts via an Order Management System and may include funds from Dimensional Fund Advisors when appropriate.

Notable differences from many peers include the firm’s stated practice of publishing periodicals or newsletters, offering educational seminars and workshops to clients and prospects, and using hypothetical performance illustrations, all of which point to a heavier emphasis on client education and modeling than is typical for similar small advisers. The brochure also highlights ERISA‑focused services—providing both 3(38) investment manager and 3(21) co‑fiduciary roles for sponsored plans—while maintaining a small advisory team and integrating tax preparation into ongoing planning engagements.

Based on Guideway Financial, LLC

Expertise

General retirement planning General tax planning Cash flow / budgeting

Based on Guideway Financial, LLC

Occupation focus

Founder/Business Owner

Based on Guideway Financial, LLC

Location

3345 Bee Cave Rd., Suite 104

Austin TX 78746

Advisors at this office

2

Advisors at this office

user avatar

Sharon L

CFP®, Series 65

Austin, TX

Guideway Financial, LLC

Sharon Lear is a CFP® and holds a Series 65 license with 13 years of experience in the financial industry. She has been with Guideway Financial, LLC since 2013. She also provides advice on various insurance products, although she does not sell insurance. Guideway Financial is a fee-only firm serving individuals and families, including high-net-worth clients, offering comprehensive financial planning and portfolio management. The firm employs an evidence-based investment approach using diversified, low-cost funds and emphasizes client education through newsletters, seminars, and workshops.

General retirement planning General tax planning Cash flow / budgeting Founder/Business Owner
user avatar

James L

CFP®, Series 65

Austin, TX

Guideway Financial, LLC

James Lear is a CFP® with 13 years of industry experience, currently serving as an advisor at Guideway Financial, LLC since 2013. He is also the managing member and software developer for Guideway Financial Sciences, LLC, where he develops financial planning software. Guideway Financial is a fee-only firm that provides holistic financial planning and portfolio management services to individuals and families, including high-net-worth clients. The firm employs an evidence-based investment approach focused on diversified, low-cost funds and emphasizes client education through newsletters, seminars, and workshops.

General retirement planning General tax planning Cash flow / budgeting Founder/Business Owner
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