Guzhuna Asset Management logo

Guzhuna Asset Management

Updated today

Client assets under management

$0

Clients

0

Advisors

1

of 1 employees

Firm type

Independent

1 advisor with up to 2 employees

Clients per advisor

0

Very Low

Average account size

About

Guzhuna Asset Management provides discretionary and non-discretionary investment management along with comprehensive financial planning and wealth advisory services to high‑net‑worth individuals, trusts, estates, family offices, and businesses, and also offers retirement planning and business succession consulting. The firm is newly registered and, in its brochure, states it has not yet commenced managing client assets.

The firm combines fundamental, quantitative, and macroeconomic analysis to construct diversified portfolios that may include equities, fixed income, ETFs, private investments, structured products, and derivatives used for hedging or efficient exposure. Guzhuna notes that derivatives may be employed in client portfolios and that it may enter into performance‑based fee arrangements with qualified clients, with policies intended to mitigate related conflicts.

Guzhuna is affiliated with an insurance agency and may recommend insurance products, including annuities, through that affiliate, a relationship the brochure discloses as a potential conflict of interest while noting clients are not required to purchase through the affiliate. The firm also highlights pension and Social Security optimization in its retirement services, indicates it may work with corporate and pension/profit‑sharing plan clients, and offers planning on flat‑fee or hourly bases — characteristics that are less common among comparable investment‑manager firms.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Retirement income strategy Social Security optimization Retirement withdrawal strategies Business succession planning Options & derivatives strategies

Occupation focus

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees generally ranging from $2,000 to $25,000 per engagement for financial planning and consulting services

Percentage

$0 - $1,000,000: 1.25% $1,000,000 - $5,000,000: 1.00% $5,000,000+: 0.75%

Project-based

$350 per hour for financial planning and consulting services

Performance-based

Performance-based fee typically 20% of outperformance relative to benchmark, billed annually in arrears, with client paying reduced management fee

Other

Account minimum: $1,000,000 Fee-only: Financial planning and consulting services flat fee ranging from $2,000 to $25,000 per engagement or hourly fee of $350/hour

Main office location

Guzhuna Asset Management

100 Church Street, Suite 841

New York NY 10007, United States

Number of offices

1

Most active in

New York

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Jori G

Series 7, Series 63, Series 65, Series 24

New York, NY

Guzhuna Asset Management

Jori Guzhuna is a financial strategist and founder of Guzhuna Asset Management, an independent registered investment advisory firm serving a select clientele of entrepreneurs, executives, and multi-generational families. His philosophy is rooted in a disciplined bottom-up approach to wealth management. Every client engagement begins with risk management and asset protection—ensuring the foundation is secure—followed by strategic tax mitigation. From there, planning expands into investment strategy, capital deployment, and long-term legacy design. Operating under a fiduciary standard, Jori provides objective, conflict-free advice with no proprietary products or commission-driven incentives. His work integrates institutional-grade investment access with advanced planning techniques, enabling clients to preserve, grow, and transfer wealth with precision. He is also recognized for implementing sophisticated investment approaches typically reserved for institutional environments. These strategies are designed to enhance efficiency, manage downside exposure, and create more controlled outcomes across varying market conditions—while remaining aligned with each client’s overall risk profile and objectives. Known for discretion and strategic clarity, Jori architects comprehensive financial structures designed to withstand complexity and deliver enduring results across generations.

General tax planning Business sale tax planning Wealth management Active portfolio management Entity structure planning (LLC, S-Corp) Executive Doctor or Medical Professional Founder/Business Owner Real Estate Professional Self-Employed HENRY (High Earners, Not Rich Yet) Established Professionals Approaching retirement
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