Grosse Pointe Woods, MI Office

GWN Securities provides investment advisory and related services to individual clients (including high‑net‑worth investors) and corporate/business clients through a range of managed account programs, financial planning, and selection/introduction to third‑party managers. Its service menu is organized into multiple branded programs (e.g., Managed Account, Premier, Total Access, FMAX) that deliver discretionary portfolio management, model portfolios, and financial planning consults.

The firm implements portfolios using a mix of affiliated and unaffiliated sub‑advisers and model-based allocations grounded in asset allocation and Modern Portfolio Theory, while permitting Representatives to select or replace sub‑advisers for client accounts. Certain programs described in the brochure rely on technology platforms (notably the Fidelity‑sponsored FMAX) and the firm discloses use of AI transcription for meeting records and operational purposes.

What distinguishes GWN from many peers is its historic and continued use of market‑timing and momentum‑based strategies in legacy programs (for example, the DRM Direct, CyAM, StAR and MOM programs), a strategy the brochure treats as a trading/tactical approach rather than buy‑and‑hold. The brochure also notes the firm does not list charitable organizations or pension/profit‑sharing plans among its client types and describes integrated broker‑dealer and affiliated insurance/adviser relationships that can affect product availability and compensation.