Elk Grove, CA Office

Hansen & Associates Financial Group provides investment advisory and financial planning to individuals (including high‑net‑worth and non‑HNW clients), employer retirement plans, corporations and other entities, managing about $202 million in discretionary assets for roughly 536 client accounts. Its services include comprehensive and consulting financial plans, individualized portfolio management (primarily using ETFs and other marketable securities), retirement plan consulting, and a wrap‑fee program along with arrangements to recommend third‑party advisers on a co‑adviser basis.

The firm uses a quantitative, tactical asset allocation process that combines momentum and risk‑parity signals in a proprietary algorithm to select and weight ETFs and select equities, with monthly reallocation and a stop‑loss mechanism intended to control downside risk. Portfolios are constructed from distinct fixed‑income, multi‑asset and momentum components and are tailored to client risk profiles; the firm also may use bonds, options and other instruments as part of its strategies.

Noteworthy distinctions include operating as a wrap fee program sponsor, having an affiliation with another registered investment adviser and engaging in insurance activities through its owner and representatives, and having been the sponsor/general partner of a related fund vehicle that is currently inactive. The firm’s brochure discloses that it published hypothetical performance and other advertised results and that it settled an SEC matter in 2023 relating to hypothetical performance for $50,000, a development the firm says prompted changes to its policies.