Madison, WI N Segoe Rd Office

Team
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Harbour Investments, Inc. logo

Harbour Investments, Inc.

Multi-team

Firm-wide stats for Harbour Investments, Inc.

Total advisors

249

Across 133 offices

Clients per advisor

120 Very High

Avg AUM per client

$309,963 Low

HNW client ratio

5% Very Low

About

Harbour serves a broad mix of individual clients (including non‑HNW and high‑net‑worth), trusts, pension and 401(k) plans, and other institutional and corporate entities. The firm provides discretionary and non‑discretionary portfolio management, financial planning and consultation, wrap‑fee programs, third‑party manager relationships, and participant (held‑away) account management.

Investment approach and implementation vary by adviser and manager: individual IARs may use fundamental or technical analysis while Harbour’s approved third‑party managers employ a range of approaches (including modeling, macroeconomic analysis, and modern portfolio theory). Accounts are monitored on an ongoing basis with formal reviews at least annually, and clients can access multiple execution pathways including wrap programs, third‑party manager platforms, and Harbour’s traded‑model platform offered to advisors.

Harbour also operates as a FINRA‑registered broker‑dealer and discloses that many IARs are dually registered, so the firm both sells commission‑based products and provides advisory services; it also receives 12b‑1 and other sponsor compensation and details those arrangements and related conflicts in its brochure. The firm’s regulatory history includes an SEC consent order addressing marketing agreement compensation and disclosures, which the firm discloses and incorporates into its conflict‑of‑interest discussions.

Based on Harbour Investments, Inc.

Expertise

Annuities Options & derivatives strategies

Based on Harbour Investments, Inc.

Location

625 N Segoe Rd, Suite 102

Madison WI 53705

Advisors at this office

3

Advisors at this office

user avatar

Michael B

Series 63, Series 65

Madison, WI

Harbour Investments, Inc.

Michael Baer is a financial advisor at Harbour Investments, Inc. with 40 years of industry experience. He holds Series 63 and Series 65 designations and has previously worked at Park Avenue Securities and Guardian Life Insurance Company of America. He serves on the Madison Community Foundation Professional Advisor Council and is also an Independent Insurance Agent. Harbour Investments serves a diverse clientele including individual investors, trusts, pension and 401(k) plans, and institutional entities. The firm offers portfolio management, financial planning, and a range of investment approaches through both in-house advisors and third-party managers.

Annuities Options & derivatives strategies
user avatar

Trevor C

Series 66

Madison, WI

Harbour Investments, Inc.

Trevor Conti is a financial advisor with Harbour Investments, Inc. in Madison, WI, holding a Series 66 credential and 13 years of industry experience. His prior roles include positions at Northwestern Mutual Investment Services LLC, Thrivent Financial, Waddell and Reed, and Edward Jones. Outside of advising, he is a 50% owner of The Grateful Hound, LLC, a dog daycare, grooming, and spa services business. Harbour Investments serves a diverse client base including individuals, trusts, pension and 401(k) plans, and institutional entities. The firm offers a range of portfolio management and financial planning services, utilizing various investment approaches tailored by individual advisors and approved third-party managers.

Annuities Options & derivatives strategies
user avatar

William G

Series 63, Series 65

Madison, WI

Harbour Investments, Inc.

William Gardner is a financial advisor at Harbour Investments, Inc. with 11 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Northwestern Mutual in various capacities from 2013 to 2024. Gardner is also an independent insurance agent, which may include activities related to equity indexed annuities. Harbour Investments provides investment advisory and financial planning services to individual, charitable, corporate, and retirement plan clients. The firm uses a combination of fundamental and technical analysis to construct customized portfolios and offers model-based solutions through a subscription platform.

Annuities Options & derivatives strategies
View complete list of advisors at this office
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