Greenville, SC Office

Hayes Wealth Advisors serves individual clients — including many high-net-worth households — as well as retirement plans and small businesses. The firm provides comprehensive financial planning, ongoing discretionary portfolio management, and consulting services, and it offers retirement-plan advisory work and participant education in addition to individual client services.

The firm builds a written Financial Profile and Investment Plan for each client and generally implements portfolios using mutual funds and ETFs with a predominantly passive, long-term allocation approach and tactical adjustments as needed. Portfolios are managed on a discretionary basis and custodial and execution services are routed through a large institutional custodian that supports the firm’s trading, reporting, and operational needs.

Notable operational and service distinctions include a niche focus on practice-level consulting and business valuation work for optometric practices (supported by a valuation credential held by the firm’s principal), plus retirement-plan services that include non-discretionary ERISA 3(21) advice and participant-level advisory offerings. The firm is a small supported team (three advisors) overseeing roughly $133 million for about 120 clients, and it follows specific operational policies such as generally not voting client proxies and limiting holdings of 12b-1 share classes.