Boise, ID Office

Team
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HBW Advisory Services LLC logo

HBW Advisory Services LLC

Multi-team

Firm-wide stats for HBW Advisory Services LLC

Total advisors

69

Across 36 offices

Clients per advisor

200 Very High

Avg AUM per client

$119,864 Very Low

HNW client ratio

1% Very Low

About

HBW Advisory Services manages approximately $1.75 billion in client assets and provides discretionary and non‑discretionary asset management, financial planning, and consulting to a broad mix of individuals, families, charitable organizations, businesses, pension and profit‑sharing plans. The firm also delivers sub‑advisory and co‑advisor services and offers an online wrap‑fee portfolio option through Betterment Institutional, in addition to subscription services for company‑sponsored retirement plans.

HBW typically determines asset allocation and model recommendations using a risk‑tolerance questionnaire and places client assets with third‑party money managers (TPMMs) or sub‑advisers when appropriate; it emphasizes a blended approach that can combine tactical asset allocation, fixed income allocations, and multi‑manager diversification to seek downside protection. The firm monitors TPMMs and uses model portfolios, allows limited client restrictions, and provides periodic reviews and reporting; it also states it uses AI tools for operational efficiencies (not for selecting investments).

Compared with many enterprise peers, HBW’s client servicing model is notable for a high client load per advisor — roughly 13,779 clients served by 68 advisors (more than 200 clients per advisor) — and for its institutional and intermediary roles, including sub‑advisory arrangements (for example, with Midland National) and retirement‑plan subscription services. The firm’s mix of retail, charitable, and institutional relationships, plus its use of multi‑manager platforms and a wrap‑fee partnership with Betterment, differentiates its operating model from many firms that focus primarily on direct portfolio management.

Based on HBW Advisory Services LLC

Expertise

College savings (529s, UTMA, etc.)

Based on HBW Advisory Services LLC

Location

5520 N Eagle Rd., Suite 101

Boise ID 83713

Advisors at this office

4

Advisors at this office

user avatar

Taylor D

Series 65

Boise, ID

HBW Advisory Services LLC

Taylor Davis is a financial advisor at HBW Advisory Services LLC with three years of industry experience. He holds a Series 65 designation and has previously worked at HomeMaker, CUI, DCH Ford, and USC. Outside of his advisory role, Davis is the owner and CEO of Total Resource Development Inc., which provides insurance, tax, and investment advisory services along with administrative support for investment advisor representatives. HBW Advisory Services manages approximately $1.75 billion in client assets and offers discretionary and non-discretionary asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach, utilizing third-party money managers and model portfolios, and serves a large client base across retail, institutional, and intermediary segments.

College savings (529s, UTMA, etc.)
user avatar

Steven R

Series 65

Boise, ID

HBW Advisory Services LLC

Steven Roll is a financial advisor at HBW Advisory Services LLC with four years of industry experience. He holds the Series 65 designation and previously worked for Novartis Pharmaceutical for 20 years. HBW Advisory Services manages approximately $1.75 billion in client assets and offers discretionary and non-discretionary asset management, financial planning, and consulting services to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using risk tolerance assessments, third-party money managers, and multi-manager diversification, and serves a diverse client base including retail, charitable, and institutional relationships.

College savings (529s, UTMA, etc.)
user avatar

Jeff C

Series 63, Series 65

Boise, ID

HBW Advisory Services LLC

Jeff Crawford is a financial advisor with HBW Advisory Services LLC in Boise, ID, holding Series 63 and Series 65 licenses and bringing 38 years of industry experience. He has worked with several firms, including Cetera and CETERA Advisor Networks LLC, and has led HBW Crawford & Associates, Inc. as President and CEO since 2006. Outside of advisory roles, he is a licensed insurance agent involved in life insurance and annuities and is also active in real estate referral services on a limited basis. HBW Advisory Services manages approximately $1.75 billion in client assets, serving individuals, families, nonprofits, businesses, and retirement plans through discretionary and non-discretionary asset management and comprehensive financial planning. The firm employs a blended investment approach combining tactical asset allocation and multi-manager strategies, offers sub-advisory and co-advisor services, and maintains a notable client servicing model characterized by a high client-to-advisor ratio and diverse institutional relationships.

College savings (529s, UTMA, etc.)
user avatar

Eugene O

Series 65

Boise, ID

HBW Advisory Services LLC

Eugene Oswald is a financial advisor at HBW Advisory Services LLC in Boise, ID, holding a Series 65 designation with one year of industry experience. Prior to joining HBW, he has been the owner of Perfect Pages since 2006, a business focused on the sales of remanufactured toners and printer/copier repair. HBW Advisory Services manages approximately $1.75 billion in client assets and provides asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using third-party money managers and emphasizes a high client load per advisor along with institutional and intermediary services, including sub-advisory arrangements and retirement-plan subscription services.

College savings (529s, UTMA, etc.)
View complete list of advisors at this office
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