Grand Rapids, MI Office

Micah Broersma is a financial advisor at HBW Advisory Services LLC in Grand Rapids, MI, holding a Series 65 credential with over eight years of experience. His work history includes roles at Pathway Financial Design and Broersma & Associates. HBW Advisory Services manages approximately $1.75 billion in client assets and offers discretionary and non-discretionary asset management, financial planning, and consulting for a diverse client base including individuals, families, charitable organizations, businesses, and retirement plans. The firm uses a blended investment approach with third-party money managers and model portfolios, and is notable for its high client load per advisor and its institutional and intermediary service roles.

Max Kuperus is a financial advisor at HBW Advisory Services LLC in Grand Rapids, MI, holding a Series 65 credential. He has recently entered the financial industry and has prior experience in various roles including with Pathway Financial Design and Ride Your Way LLC. Outside of his advisory role, he is involved in health insurance sales, estate plan consulting, and tax preparation as an enrolled agent. HBW Advisory Services manages approximately $1.75 billion in client assets and serves a diverse client base including individuals, families, charitable organizations, and institutional clients. The firm uses a blended investment approach, combining tactical asset allocation with third-party money managers, and offers services such as sub-advisory arrangements and retirement plan subscription options.

Joel Broersma is a financial advisor with HBW Advisory Services LLC in Grand Rapids, MI. He holds the CFP® designation and has 30 years of industry experience. His prior firms include Silver Oak Securities, Inc. and CETERA Advisor Networks LLC. Broersma is also CEO of Pathway Financial Design LLC, a financial planning business. HBW Advisory Services manages approximately $1.75 billion in client assets, providing asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm utilizes a blended investment approach with third-party money managers and offers sub-advisory and subscription services, serving a diverse client base that includes retail, institutional, and intermediary relationships.

Benjamin Ruiter is a financial advisor with HBW Advisory Services LLC, holding a Series 65 designation and three years of industry experience. He has worked at HBW Advisory Services since 2022 and has been involved with Pathway Financial Design since 2016. He is also engaged in trust creation through Encorestate Plans. HBW Advisory Services manages approximately $1.75 billion in client assets, offering asset management, financial planning, and consulting services to individuals, families, charitable organizations, businesses, and retirement plans. The firm employs a blended investment approach using third-party money managers and emphasizes multi-manager diversification and downside protection, while serving a broad client base that includes retail, institutional, and intermediary relationships.