Heffernan Advisory, Inc.

Keith Todhunter Schaafsma is a CFP® professional with 32 years of industry experience. He is currently with Heffernan Advisory, Inc. and has previously worked at Ascendent Financial Solutions and Geneos Wealth Management, Inc. He serves as a board member of the Riordan Mills Owners Association. Heffernan Advisory primarily serves individual and family clients, as well as entities including retirement plans, offering discretionary portfolio management through its Investment By Design™ program along with financial planning and consulting services. The firm employs a modern portfolio theory approach using diversified model portfolios that incorporate mutual funds, ETFs, and alternative strategies tailored to client objectives.

Eric Souders is a financial advisor with Geneos Wealth Management, Inc. in Flagstaff, AZ, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has been with Geneos since 2008 and also operates Heffernan Advisory Inc. Outside of his advisory work, Souders is involved in a llama boarding service and serves as a superintendent for the Coconino County Fair. Geneos Wealth Management serves a diverse client base including individuals, trusts, estates, pension plans, corporations, and charitable organizations, offering financial planning, investment advisory, and brokerage services. The firm employs a range of analytic approaches and investment strategies, combining continuous account monitoring with discretionary trading authority across most accounts.

Davis Hoyt is a financial advisor with Geneos Wealth Management, Inc. He holds Series 63 and Series 65 licenses and has four years of industry experience. Prior to joining Geneos, he worked at Ascendant Financial Solutions and Penske Automotive. He is also an independent insurance agent for fixed insurance products. Geneos Wealth Management serves a diverse client base including individuals, trusts, pension plans, corporations, and charitable organizations. The firm provides financial planning, investment advisory, and brokerage services, utilizing a range of analytic approaches and strategies from long-term buy-and-hold to tactical timing and options.

James Hoyt is a financial advisor at Heffernan Advisory, Inc. in Phoenix, AZ, holding Series 63 and Series 65 licenses with 32 years of industry experience. His prior roles include positions at Ascendent Financial Solutions and Geneos Wealth Management, Inc. He is part of a team of four advisors at Heffernan Advisory. Heffernan Advisory serves individual and family clients as well as entities like retirement plans, providing discretionary portfolio management through its Investment By Design™ program, along with financial planning and consulting services. The firm employs a modern portfolio theory approach with customizable model portfolios primarily using mutual funds and ETFs, and manages accounts on a discretionary basis.

Amy Macedo is a Series 65-licensed financial advisor at Geneos Wealth Management, Inc. in Phoenix, AZ, with over 15 years of experience at the firm and prior experience at Ascendant Financial Solutions. She has also worked with Heffernan Advisory Inc DBA Heffernan Financial since 2025. Geneos Wealth Management serves a diverse client base including individuals, trusts, pension plans, corporations, and charitable organizations, offering financial planning, investment advisory, and brokerage services. The firm employs a variety of analytic approaches and strategies, ranging from long-term buy-and-hold to tactical trading, and provides both proprietary and third-party managed portfolio options.

Jason Dittberner is a financial advisor with Heffernan Advisory, Inc. in Phoenix, AZ, holding a Series 66 designation and ten years of industry experience. Prior to his financial advisory career, he practiced dentistry for 20 years. He is also a speaker with the Association of Financial Educators and owns JD Financial Services LLC. Heffernan Advisory serves individual, family, and entity clients, providing discretionary portfolio management through its Investment By Design™ program along with financial planning and consulting services. The firm employs modern portfolio theory with customizable model portfolios primarily using mutual funds and ETFs, managing accounts on a discretionary basis.

Tamara Kinney is a financial advisor at Heffernan Advisory, Inc. with 21 years of industry experience. She holds Series 63 and Series 66 licenses and has previously worked at Ascendant Financial Solutions and Geneos Wealth Management, Inc. Outside of advising, she is a notary public and owns a business called Diamond Cross LLC. Heffernan Advisory primarily serves individual and family clients as well as entities, offering discretionary portfolio management through its Investment By Design™ program along with financial planning and consulting services. The firm uses a modern portfolio theory approach with customizable model portfolios, focusing on mutual funds and ETFs, and manages accounts on a discretionary basis.