Heffernan Advisory, Inc.

Keith Todhunter Schaafsma is a CFP® professional with 32 years of industry experience. He is currently with Heffernan Advisory, Inc. and has previously worked at Ascendent Financial Solutions and Geneos Wealth Management, Inc. He serves as a board member of the Riordan Mills Owners Association. Heffernan Advisory primarily serves individual and family clients, as well as entities including retirement plans, offering discretionary portfolio management through its Investment By Design™ program along with financial planning and consulting services. The firm employs a modern portfolio theory approach using diversified model portfolios that incorporate mutual funds, ETFs, and alternative strategies tailored to client objectives.

Eric Souders is a financial advisor at Heffernan Advisory, Inc. in Flagstaff, AZ, holding Series 63 and Series 65 licenses with 29 years of industry experience. He previously worked at GENEOS Wealth Management Inc. and Ascendent Financial Solutions. Outside of advisory work, he is president of an environmental holding company called Invest Like You Give a Damn and Save the Planet LLC, and serves as a superintendent at the Coconino County Fair. Heffernan Advisory serves individuals, families, and entities such as employer retirement plans, offering an asset management program called Investment By Design™ alongside financial planning and consulting services. The firm uses modern portfolio theory and model allocations primarily with mutual funds and ETFs, managing most accounts on a discretionary basis with regular rebalancing.

Davis Hoyt is a financial advisor with Geneos Wealth Management, Inc. He holds Series 63 and Series 65 licenses and has four years of industry experience. Prior to joining Geneos, he worked at Ascendant Financial Solutions and Penske Automotive. He is also an independent insurance agent for fixed insurance products. Geneos Wealth Management serves a diverse client base including individuals, trusts, pension plans, corporations, and charitable organizations. The firm provides financial planning, investment advisory, and brokerage services, utilizing a range of analytic approaches and strategies from long-term buy-and-hold to tactical timing and options.

James Hoyt is a financial advisor at Heffernan Advisory, Inc. in Phoenix, AZ, with 33 years of industry experience. He holds Series 63, 65, and 66 registrations and has worked at Ascendent Financial Solutions and Geneos Wealth Management, Inc. He is also involved as an independent representative with various insurance carriers and works with Heffernan Insurance Brokers. Heffernan Advisory serves individuals, families, and entities such as employer retirement plans, offering asset management through its Investment By Design™ program alongside financial planning and consulting services. The firm employs modern portfolio theory with model allocations, using mutual funds, ETFs, and third-party solutions, and manages most accounts on a discretionary basis with regular rebalancing.

Amy Macedo is a financial advisor with Heffernan Advisory, Inc. in Phoenix, AZ. She holds a Series 65 designation and has 15 years of industry experience, including prior roles at Ascendant Financial Solutions and Geneos Wealth Management. Heffernan Advisory serves individuals, families, and employer retirement plans, offering an asset management program called Investment By Design™ alongside financial planning and consulting. The firm uses model allocations and modern portfolio theory, primarily implementing portfolios with mutual funds and ETFs on a discretionary basis.

Jason Dittberner is a financial advisor with Heffernan Advisory, Inc. in Phoenix, AZ, holding a Series 66 designation and 10 years of industry experience. Prior to his financial advisory career, he practiced as a dentist for 20 years. He is also a speaker with the Association of Financial Educators and owns JD Financial Services LLC. Heffernan Advisory serves individuals, families, and employer retirement plans, offering an asset management program called Investment By Design™ alongside financial planning and consulting services. The firm constructs portfolios using modern portfolio theory and model allocations, primarily with mutual funds and ETFs, managing most accounts on a discretionary basis with regular rebalancing.

Christie Thomas is a financial advisor at Heffernan Advisory, Inc. with two years of industry experience. She holds the Series 66 designation and previously worked at Global Retirement Partners, LLC and J.P. Morgan Chase & Co. Thomas also provides administrative support to an independent investment advisory firm. Heffernan Advisory serves individuals, families, and employer retirement plans with services including an asset management program called Investment By Design™, financial planning, and consulting. The firm uses modern portfolio theory and model allocations, primarily with mutual funds and ETFs, managing most accounts on a discretionary basis with regular rebalancing.

Tamara Kinney is a financial advisor at Heffernan Advisory, Inc. with 21 years of industry experience. She holds Series 63 and Series 66 licenses and has previously worked at Ascendant Financial Solutions and Geneos Wealth Management, Inc. Outside of advising, she is a notary public and owns a business called Diamond Cross LLC. Heffernan Advisory primarily serves individual and family clients as well as entities, offering discretionary portfolio management through its Investment By Design™ program along with financial planning and consulting services. The firm uses a modern portfolio theory approach with customizable model portfolios, focusing on mutual funds and ETFs, and manages accounts on a discretionary basis.