Henssler Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$3,221,462,050
Clients
1,609
Advisors
30
across 2 offices
About
Henssler Financial is a multi‑team registered investment adviser that serves a mix of individual clients (including high‑net‑worth households), other investment advisers, registered investment companies, pension plans and municipal clients. The firm provides comprehensive financial planning, discretionary and non‑discretionary portfolio management, automated ETF strategies through Schwab’s Institutional Intelligent Portfolios, sub‑advisory services, and pension and institutional investment management.
The firm’s investment approach is anchored by a cash‑flow driven “Ten Year Rule,” which funds near‑term liquidity needs with fixed‑income securities and allocates longer‑horizon assets to high‑quality equities selected through a quantitative and qualitative screening process (including third‑party ratings and the firm’s proprietary Henssler IQ). Henssler uses model portfolios that can be customized for individual clients, engages separate account managers when appropriate, and offers automated rebalancing and tax‑loss harvesting for eligible accounts.
Henssler’s structure and affiliations distinguish it from many peers: the firm is connected with an affiliated accounting/tax practice, an affiliated real‑estate brokerage and property management entities, and maintains relationships with a law firm for client referrals; it also sponsors and manages private real‑estate funds and acts as sub‑adviser to a registered mutual fund. These operating and referral arrangements, together with the firm’s media presence (a long‑running radio/podcast program) and programs to serve other advisers and investment companies, are disclosed in the brochure and may give rise to referral or conflict‑of‑interest considerations.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Flat fees for financial planning and advice ranging from $1,500 to $5,000 annually
$0 - $250,000: 1.00% (individual equities, $250,000 minimum for individual equities) $0 - $250,000: 0.75% (mutual funds or ETFs, no minimum) $0 - $250,000: 0.50% (Schwab Intelligent Portfolios, $5,000 minimum) $0 - $1 Million: 0.75% (asset management with ETFs or mutual funds) $1 Million - $3 Million: 0.65% (asset management with ETFs or mutual funds) $3 Million - $5 Million: 0.50% (asset management with ETFs or mutual funds) $5 Million - Negotiable: Negotiable (asset management with ETFs or mutual funds) $0 - $1 Million: 1.00% (asset management with individual stocks) $1 Million - $3 Million: 0.85% (asset management with individual stocks) $3 Million - $5 Million: 0.65% (asset management with individual stocks) $5 Million - Negotiable: Negotiable (asset management with individual stocks) $0 - $1 Million: 1.25% (Traditional Management with individual stocks) $1 Million - $2 Million: 1.00% (Traditional Management with individual stocks) $2 Million - $3 Million: 0.90% (Traditional Management with individual stocks) $3 Million - $5 Million: 0.75% (Traditional Management with individual stocks) $5 Million - Negotiable: Negotiable (Traditional Management with individual stocks) $0 - $1 Million: 1.25% (Wealth Management with individual stocks) $1 Million - $2 Million: 1.00% (Wealth Management with individual stocks) $2 Million - $3 Million: 0.90% (Wealth Management with individual stocks) $3 Million - $5 Million: 0.75% (Wealth Management with individual stocks) $5 Million - Negotiable: Negotiable (Wealth Management with individual stocks)
Performance-based fees may be charged by affiliates in certain cases with qualified clients; subject to negotiation
Account minimum: $5,000 Minimum fee: $1,500 to $25,000 depending on planning service level or program Fee-only: Flat fees for financial planning and advice: $1,500, $2,500, or $5,000 annually, billed quarterly in advance
Main office
See office3735 Cherokee Street
Kennesaw GA 30144
Advisors at this office
28
Offices (2)
Most active in
Alabama · Arizona · California · Colorado · Florida · Georgia · Illinois · Indiana · Kentucky · Louisiana · Michigan · New Hampshire · New York · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · Washington · Wisconsin
Also doing business as
G. W. Henssler & Associates, Ltd · Henssler Financial · Henssler G W & Associates Ltd · The Henssler Financial Group
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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