Her Personal Finance
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Her Personal Finance offers fee-only financial planning and 401(k) assessment services to individuals, business owners, and corporate clients, with particular emphasis on high-earning professionals, executive households, and dual-career couples (for example, MDs, MBAs, JDs, and corporate leaders). Services are delivered as either project-based engagements or ongoing arrangements and include options for hourly work, flat subscription retainers, and initiation fees.
The firm focuses on comprehensive financial planning rather than discretionary investment management: it does not manage client assets, accept custody, or charge percentage-of-AUM fees, and clients are expected to implement recommended investment actions. Investment guidance is grounded in modern portfolio theory and may combine passive and active vehicles, mutual fund/ETF analysis, and socially conscious investing when requested, with ongoing monitoring and plan updates as client needs evolve.
Distinctive features include an owner-operated structure in which a single principal oversees compliance and supervision while supported by an associate planner, and the principal’s separate business providing financial education classes and workshops consumes a material portion of professional time. The firm also highlights a formal 401(k) assessment offering and a range of non–AUM fee arrangements (hourly, subscription, initiation fee), which contrasts with the more common asset-management and percentage-fee models among similar supported firms.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Hourly rates range from $0 to $600 per hour for financial planning; $400 to $600 per hour for 401K assessments; additional consulting at $400 per hour.
Ongoing financial planning subscription fees range from $3,000 to $7,500 annually ($250 to $625 monthly or $750 to $1,875 quarterly).
Fee-only: Fee-only firm; compensation solely from clients for services provided.
Main office
See officeAustin TX
Advisors at this office
1
Most active in
California · Massachusetts · New York · Texas
Also doing business as
Access 401 K · Access 401 K LLC · Her Personal Finance
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Rebecca I
CFP®, Series 65
Austin, TX
Her Personal Finance
Rebecca Incledon is a CFP® and Series 65 professional with two years of industry experience. She currently works at Her Personal Finance and previously held roles at Cultivating Wealth, Hemington Wealth Management, and the AIDS Foundation of Chicago. Her Personal Finance provides fee-only financial planning and 401(k) assessment services to individuals, business owners, and corporate clients, focusing on high-earning professionals and executive households. The firm emphasizes comprehensive planning without managing client assets or charging fees based on assets under management, offering flexible engagement options including hourly and subscription fees.
Eryn S
CFP®, Series 65
Houston, TX
Her Personal Finance
Eryn Schultz is a CFP® and holds a Series 65 license, currently serving as an advisor at Her Personal Finance in Houston, TX. She has three years of industry experience, including time at Equita Financial Network and Revolution Foods. She is the founder of Financial Education First DBA Earn with Eryn, where she provides financial education classes and workshops. Her Personal Finance offers fee-only financial planning and 401(k) assessment services for individuals, business owners, and corporate clients, with a focus on high-earning professionals and executive households. The firm emphasizes comprehensive financial planning over discretionary asset management, using a range of fee arrangements and investment guidance grounded in modern portfolio theory.
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