Austin, TX Office

Her Personal Finance offers fee-only financial planning and 401(k) assessment services to individuals, business owners, and corporate clients, with particular emphasis on high-earning professionals, executive households, and dual-career couples (for example, MDs, MBAs, JDs, and corporate leaders). Services are delivered as either project-based engagements or ongoing arrangements and include options for hourly work, flat subscription retainers, and initiation fees.

The firm focuses on comprehensive financial planning rather than discretionary investment management: it does not manage client assets, accept custody, or charge percentage-of-AUM fees, and clients are expected to implement recommended investment actions. Investment guidance is grounded in modern portfolio theory and may combine passive and active vehicles, mutual fund/ETF analysis, and socially conscious investing when requested, with ongoing monitoring and plan updates as client needs evolve.

Distinctive features include an owner-operated structure in which a single principal oversees compliance and supervision while supported by an associate planner, and the principal’s separate business providing financial education classes and workshops consumes a material portion of professional time. The firm also highlights a formal 401(k) assessment offering and a range of non–AUM fee arrangements (hourly, subscription, initiation fee), which contrasts with the more common asset-management and percentage-fee models among similar supported firms.