Hermosa Advisors
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Hermosa Advisors is a single-advisor registered investment advisory firm that serves individuals (including high-net-worth clients) and small businesses, operating with a small client roster. The firm offers customized financial planning and advisory services including retirement and education planning, tax and estate considerations, divorce and business consultation, and investment consultation for held-away accounts.
The firm follows a fiduciary, client-driven planning process that can be broad-based or modular and begins with an initial interview and detailed document review to tailor recommendations. For investment advice it relies on fundamental analysis and typically recommends diversified portfolios of mutual funds and ETFs aligned with Modern Portfolio Theory, but it does not provide discretionary portfolio management or execute client trades.
Notable distinctions include the firm’s fee approach: it does not charge percentage-of-assets-under-management or performance-based fees and avoids commission- or trail-based compensation and soft-dollar arrangements. The practice’s very small scale and the principal’s outside roles as a part-time university instructor and elected city treasurer are operational features that differentiate its availability and advisory model from many peers.
Client services
Expertise
Fee options
Broad-Based Financial Plan fees range from $3,000 to $8,000, payable in installments; ongoing advisement fees charged annually ($2,000 to $5,000) paid monthly or quarterly.
$300 per hour, billed in six-minute increments
Fee-only: Financial planning fees range from $3,000 to $8,000; ongoing advisement fees range from $2,000 to $5,000 annually; hourly fee is $300 per hour.
Main office
Hermosa Beach CA
Advisors at this office
1
Most active in
California · Texas
Also doing business as
Hermosa Advisors · Hermosa Advisors LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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