Hernandez Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Hernandez Financial serves primarily individual clients—mostly middle-income families—while also working with some high-net-worth individuals and business clients. The firm provides comprehensive financial planning (tax, insurance, retirement, and estate planning), written financial plans and discretionary portfolio management for client accounts, and it offers tax-return preparation as an additional service.
The firm’s investment approach is conservative and tailored, building portfolios from general securities (stocks and bonds), mutual funds and ETFs, and government securities, using both passive and actively managed options as appropriate. The adviser relies on tools such as Kwanti for risk-tolerance assessment, Morningstar and RightCapital for portfolio analysis and goal-based planning, and Income Lab for income planning, and may employ dollar-cost averaging when implementing allocations.
What is distinctive for this firm compared with many peers is that the principal is a licensed insurance agent who sells insurance products for commissions (excluding variable products), an arrangement the brochure discloses as a potential conflict and notes occupies only a small portion of the advisor’s time. The firm also combines AUM-based advisory services for roughly 101 client relationships with ancillary services like tax preparation, maintains a written Code of Ethics and fiduciary disclosures, and does not accept securities sales commissions.
Client services
Expertise
Demographic focus
Fee options
Written financial plans $550 to $1,450; Tax preparation $125 to $275 per return
$0 - $1,000,000: 1.25% $1,000,000 - $2,000,000: 1.10% $2,000,000 - $5,000,000: 1.00% $5,000,000+: 0.75%
$100 to $200 per hour
Fee-only: Hourly fees $100 to $200/hour; Written financial plan fees $550 to $1,450; Tax preparation fees $125 to $275 per return
Main office
451 South 6th Street
Sunnyside WA 98944
Advisors at this office
1
Most active in
Washington
Also doing business as
Hernandez Financial · Hernandez, Jesse
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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