A complete list of active advisors currently associated with Hernandez Financial

Warmer can help you find a great advisor at Hernandez Financial or one who fits your needs even better.

Hernandez Financial serves primarily individual clients—mostly middle-income families—while also working with some high-net-worth individuals and business clients. The firm provides comprehensive financial planning (tax, insurance, retirement, and estate planning), written financial plans and discretionary portfolio management for client accounts, and it offers tax-return preparation as an additional service. The firm’s investment approach is conservative and tailored, building portfolios from general securities (stocks and bonds), mutual funds and ETFs, and government securities, using both passive and actively managed options as appropriate. The adviser relies on tools such as Kwanti for risk-tolerance assessment, Morningstar and RightCapital for portfolio analysis and goal-based planning, and Income Lab for income planning, and may employ dollar-cost averaging when implementing allocations. What is distinctive for this firm compared with many peers is that the principal is a licensed insurance agent who sells insurance products for commissions (excluding variable products), an arrangement the brochure discloses as a potential conflict and notes occupies only a small portion of the advisor’s time. The firm also combines AUM-based advisory services for roughly 101 client relationships with ancillary services like tax preparation, maintains a written Code of Ethics and fiduciary disclosures, and does not accept securities sales commissions.

To learn more about the advisors currently working at Hernandez Financial, click on their names below to view their profiles, or click here to see them all on a map. Or, if you tell us about your needs, Warmer can help you find the best advisor for you.