Hero Investors, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Hero Investors serves individuals, pension and profit‑sharing plans, and corporations by providing financial planning (including a diagnostic "Portfolio MRI"), recommending third‑party investment advisers, and delivering pension plan education and employee enrollment support. The firm does not manage client assets directly; instead it places clients with recommended third‑party advisers and typically operates in a co‑advisor capacity.
The firm’s planning process emphasizes individualized asset‑allocation analysis that considers a client’s goals, risk tolerance and investment horizon and compares client portfolios to broadly diversified sample mixes. When recommending third‑party advisers the firm reviews fees, reputation, performance, reporting capabilities and client needs, then monitors the selected adviser and meets with clients semi‑annually while leaving trading and custody to the third‑party adviser.
Noteworthy for a supported firm, the principals maintain other financial‑industry activities—one is licensed to sell insurance and the other operates an accounting/tax practice—and the brochure discloses these affiliations and the potential conflicts when those services are recommended. The firm’s small scale (two advisors and 29 clients from a single office) and its explicit choice not to provide direct portfolio management distinguish its operating model from most peers that manage client assets in‑house.
Client services
Occupation focus
Fee options
$500 flat fee for the Portfolio MRI financial planning service
Minimum fee: $500 for the Portfolio MRI financial planning service
Main office
5887 Cornell Road, Suite 5
Cincinnati OH 45242
Advisors at this office
2
Most active in
Ohio
Also doing business as
Hero Investors, LLC · Zuna Resources
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Roth E
Series 65
Cincinnati, OH
Hero Investors, LLC
Eric Roth is a Series 65-licensed advisor with 12 years of industry experience, currently serving at Hero Investors, LLC since 2014. He is also the owner of ROTH CPA & ASSOCIATES LLC, a tax preparation and accounting firm he has operated since 2006. Hero Investors, LLC serves individuals, pension and profit-sharing plans, and corporations by providing financial planning, pension plan education, and recommending third-party investment advisers. The firm does not manage client assets directly but acts in a co-advisor capacity, focusing on individualized asset-allocation analysis and ongoing monitoring of recommended advisers.
John H
Series 63, Series 65
Cincinnati, OH
Hero Investors, LLC
John Heinze Jr. is a financial advisor at Hero Investors, LLC in Cincinnati, OH, with 24 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Hero Investors since 2014. Outside of his advisory role, Heinze is licensed to sell long-term care, life, and health insurance and operates a marketing services business under the sole proprietorship Zuna Resources. Hero Investors serves individuals, pension and profit-sharing plans, and corporations by providing financial planning, pension-plan education, and enrollment support. The firm does not directly manage assets but offers a diagnostic "Portfolio MRI" and arranges co-adviser relationships with external managers who handle portfolio management.
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