Holly Donaldson Financial Planning, LLC

Holly Donaldson Financial Planning, LLC is a small, fee‑only, advice‑only registered advisory firm that provides personalized financial planning to individuals, trusts, estates, charitable organizations and small businesses through consultation‑based engagements. Services described in the brochure include retirement "Road Map" planning, periodic checkups, net worth statements, and limited‑scope project work, and the firm does not act as a custodian or accept discretionary trading authority over client assets.

The firm does not manage client portfolios directly; instead it provides written recommendations, models best‑/middle‑/worst‑case scenarios with financial planning software, and, when requested, assists clients in due diligence and selection of third‑party, fee‑only investment managers that typically favor strategic asset allocation with a core‑and‑satellite mix of passive index funds and ETFs. Clients who implement recommendations on their own are generally directed toward no‑load or low‑load mutual funds, ETFs and discount brokerages, and ongoing monitoring occurs only if the client re‑engages the firm for updates or reviews.

A distinctive feature for a firm categorized as an investment manager is that HDFP bills primarily on a project‑based and hourly basis rather than charging a percentage‑of‑assets‑under‑management fee. Additional noteworthy points in the brochure include a sole‑advisor structure with a disclosed non‑investment publishing activity, an explicit policy of not accepting commissions, referral fees, or performance‑based compensation, and that assistance with manager reviews is provided as an hourly service upon client request.