Horizon Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Horizon Financial is an SEC-registered advisory firm serving individuals and families—including high-net-worth clients—through discretionary portfolio management, trust and retirement account services, and integrated financial planning provided only to clients who engage the firm for investment management. The firm manages roughly $510 million in regulatory assets across a nine-advisor team and typically implements client strategies using internally developed model portfolios.
The firm’s investment process is model-driven and overseen by an internal investment team and an Investment Policy Committee, emphasizing diversified, long‑term asset allocation implemented mainly via mutual funds, ETFs, and, for larger or more complex accounts, individual securities. Horizon requires clients to custody assets at its recommended custodians (commonly Charles Schwab), mandates client authorization for direct deduction of combined advisory and per‑account technology fees, and manages accounts on a discretionary basis.
Noteworthy differences from many peers include disclosure that certain firm personnel also act in separate brokerage and insurance capacities and receive commissions, 12b‑1 and trail compensation through a third‑party broker‑dealer and insurance arrangements; the firm states it addresses these conflicts through supervisory review and written policies. Horizon also generally prohibits directed brokerage, does not vote client proxies, often delivers financial planning orally rather than as a formal written report, and recently clarified promoter and commission disclosures in its brochure.
Client services
Expertise
Fee options
1.00% annually
Certain personnel receive commissions, 12b-1 fees, and trail compensation in separate brokerage/insurance capacities
Minimum fee: Technology fee: $40 annually ($10 per quarter) for accounts $5,000 or more; $20 annually ($5 per quarter) for accounts under $5,000
Main office
5582 W. Henrietta Road
West Henrietta NY 14586
Advisors at this office
9
Most active in
Florida · Maryland · Massachusetts · New Hampshire · New York · North Carolina · Pennsylvania · South Carolina · Texas · Virginia
Also doing business as
Horizon Advisory Services, Inc. · Horizon Financial
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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