St Petersburg, FL Office
TeamData sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Hornor, Townsend & Kent, LLC
Enterprise
Firm-wide stats for Hornor, Townsend & Kent, LLC
About
Hornor, Townsend & Kent (HTK) serves individuals (including high‑net‑worth clients), trusts, businesses, charitable organizations, and retirement plans through a network of Advisers, offering advisory programs, financial planning (one‑time and ongoing), and retirement plan consulting. The firm operates both advisory programs and broker‑dealer services, providing custody, execution, and brokerage capabilities alongside investment advice.
HTK’s advisory platform includes third‑party asset manager (TPAM) relationships structured as co‑advisory, promoter, or wrap‑fee arrangements, and it offers both discretionary and non‑discretionary account options — as of December 31, 2025 HTK reported roughly $8.37 billion in discretionary AUM and about $648 million in non‑discretionary AUM. Advisers work with clients to tailor asset allocation, diversification, and other strategies while TPAMs often perform day‑to‑day portfolio management under HTK’s due diligence and supervisory framework.
Distinctive aspects disclosed in the brochure include HTK’s dual registration as an SEC‑registered adviser and FINRA‑member broker‑dealer (a less common configuration among large enterprise firms), its ownership by Penn Mutual with affiliated insurance and underwriting relationships, and the firm’s use of various revenue arrangements — including promoter fees, 12b‑1 receipts, Pershing revenue sharing, and an FDIC‑Eligible Bank Deposit Sweep Product where HTK retains the majority of program fees — all of which are noted as potential conflicts and are addressed through disclosure and supervision.
Based on Hornor, Townsend & Kent, LLC
Location
6425 1st Ave S
St Petersburg FL 33707
Advisors at this office
3
Advisors at this office
Pegge B
Series 63, Series 66
St Petersburg, FL
Hornor, Townsend & Kent, LLC
Pegge Barrier is a financial advisor with Hornor, Townsend & Kent, LLC, holding Series 63 and Series 66 licenses and bringing 12 years of industry experience. She previously worked at Royal Alliance Associates, Inc. and Penn Mutual Life Insurance Company. Barrier also serves as CEO of New Day Financial Advisors, LLC, an insurance brokerage focused on disability and health products. Hornor, Townsend & Kent serves a diverse client base including individuals, trusts, businesses, charitable organizations, and retirement plans, providing advisory programs, financial planning, and retirement plan consulting through a network of advisors. The firm offers both advisory and broker-dealer services, managing substantial assets under management with various account structures and third-party asset manager relationships.
Cameron B
Series 63, Series 66
St Petersburg, FL
Hornor, Townsend & Kent, LLC
Cameron Barrier is a financial advisor at Hornor, Townsend & Kent, LLC with two years of industry experience. He holds Series 63 and Series 66 licenses and has prior work experience at Penn Mutual Life Insurance Company, TQL, and FedEx. In addition to his advisory role, he is active as an insurance agent specializing in insurance sales and service, including Penn Mutual life products. Hornor, Townsend & Kent serves individuals, trusts, businesses, charitable organizations, and retirement plans through advisory programs, financial planning, and retirement consulting. The firm operates both advisory and broker-dealer services and manages approximately $8.37 billion in discretionary assets under management.
Alan B
Series 66
St Petersburg, FL
Hornor, Townsend & Kent, LLC
Alan Barrier is a financial advisor with Hornor, Townsend & Kent, LLC, holding a Series 66 designation and six years of industry experience. His background includes roles at Royal Alliance Associates, Penn Mutual Life Insurance Company, and Raymond James Financial. He also serves as COO of New Day Financial Advisors, LLC, an insurance brokerage firm in St. Petersburg, FL. Hornor, Townsend & Kent (HTK) serves individuals, trusts, businesses, charitable organizations, and retirement plans through a network of advisors, offering advisory programs, financial planning, and retirement plan consulting. The firm operates both advisory programs and broker-dealer services, combining custody, execution, and brokerage capabilities with investment advice.
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