Houten Haley Financial LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Houten Haley Financial, LLC is a state‑registered investment adviser that offers discretionary and non‑discretionary portfolio management and financial planning to individuals and high‑net‑worth individuals. The firm provides tailored advice across equities, exchange‑traded funds, mutual funds, fixed‑income securities, option contracts and U.S. government securities, and delivers planning or consultations under written agreements.
The adviser combines fundamental and quantitative analysis with modern portfolio theory to build portfolios aligned with clients’ goals and risk tolerances, generally favoring a long‑term approach while permitting shorter‑term trades for rebalancing or tactical needs. It emphasizes continuous client contact and periodic account reviews to implement and monitor customized investment strategies based on each client’s objectives, time horizon and liquidity needs.
Noteworthy details in the brochure include the availability of financial planning on either an hourly or a fixed‑fee engagement basis—an hourly billing option that is less common among peer investment managers—and the firm’s recent formation with no assets under management reported at the time of its initial filing. The firm discloses an institutional relationship with a custodian that provides software and support to the adviser and also describes policies intended to mitigate potential conflicts when supervised persons may trade the same securities as clients.
Client services
Expertise
Fee options
Fixed fee engagement for financial planning ranging from $750 to $5,000 depending on client scenario.
$200,000 - $500,000: 1.25% annually $500,001 - $750,000: 1.10% annually $750,001 - $1,000,000: 1.00% annually $1,000,001 - $2,000,000: 0.90% annually $2,000,001+: 0.80% annually
Up to $250 per hour for financial planning services.
Fee-only: Investment advisory fees based on assets under management; no commissions received.
Main office
7901 4th St N, Suite 300
St. Petersburg FL 33702
Advisors at this office
1
Most active in
Florida
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)