Howe And Rusling, Inc. logo

Howe And Rusling, Inc.

Updated today

Client AUM

$2,251,426,402

Clients

1,351

Advisors

10

across 3 offices

About

Howe and Rusling primarily serves individual and high-net-worth clients and also provides advisory services to insurance companies, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers discretionary portfolio management concentrated in large-cap equity and intermediate fixed-income strategies, together with financial planning, estate‑planning coordination, access to third‑party managers, and tax-preparation services via a wholly owned subsidiary.

The firm’s investment process combines top‑down macroeconomic forecasting and tactical sector allocation with bottom‑up fundamental research and a proprietary valuation model; its equity offerings include a Core Equity Portfolio and an Equity Income Portfolio, each typically holding about 35–50 large‑cap names. Fixed‑income work emphasizes Treasuries, agencies, investment‑grade corporates, municipals, and agency MBS, using econometric modeling, yield‑curve and spread analysis, and ongoing position monitoring, supported by trading policies intended to seek best execution.

Distinctive elements include a long operating history (founded in 1930), the employment of an attorney to facilitate estate‑planning services (with the possibility of referrals to outside law firms), and an affiliated tax‑preparation entity that may be recommended to clients. The firm also serves insurance‑company clients (an uncommon client type for similar teams), uses soft‑dollar research relationships (including with RBC), participates in institutional platform and referral programs with major custodians, and operates from multiple offices.

Client services

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals Consulting

Expertise

Wealth management Active portfolio management Tax-loss harvesting General estate planning guidance Retirement income strategy

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Fee options

Fixed

Fixed fees for financial planning services: typically $3,000 (paid in two installments); $300 for additional plan updates after three months; consulting services typically based on discretionary fixed fee

Percentage

$0 - $500,000: 1.20% annually (0.30% quarterly) $500,001 - $1,000,000: 1.00% annually (0.25% quarterly) $1,000,001+: 0.80% annually (0.20% quarterly)

Other

Account minimum: $500,000 for basic accounts, $1,000,000 for fixed income-only accounts (may be waived in discretion) Minimum fee: $1,500 quarterly minimum fee for basic accounts (equivalent to $500,000 portfolio); $1,250 quarterly minimum fee for fixed income-only accounts (equivalent to $1,000,000 portfolio) Fee-only: Yes, standard investment advisory fees as detailed in fee tiers; also offers fixed fees for financial planning (typically $3,000 total) and consulting services (discretionary fixed fees)

Main office

See office

165 Culver Rd, Suite 100

Rochester NY 14620

Advisors at this office

7

Most active in

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Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Matthew G

Series 65

Boise, ID

Howe And Rusling, Inc.

Matthew Gjevre is a financial advisor at Howe and Rusling, Inc. in Boise, ID, holding a Series 65 designation. He has been in the industry since 2025 and previously worked at Berkeley Inc and Clearwater Analytics. Howe and Rusling primarily serves individual and high-net-worth clients, as well as insurance companies, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers discretionary portfolio management focused on large-cap equity and intermediate fixed-income strategies, alongside financial planning, estate-planning coordination, access to third-party managers, and tax-preparation services through a wholly owned subsidiary.

Wealth management Active portfolio management Tax-loss harvesting General estate planning guidance Retirement income strategy
user avatar

Casey R

Series 63

Fayetteville, NY

Howe And Rusling, Inc.

Casey Ryan is a financial advisor at Howe and Rusling, Inc. in Fayetteville, NY, holding a Series 63 designation with five years of industry experience. He has been with Howe and Rusling since 2004. Howe and Rusling primarily serves individual and high-net-worth clients, as well as insurance companies, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers discretionary portfolio management focused on large-cap equity and intermediate fixed-income strategies, combining macroeconomic forecasting, sector allocation, and fundamental research in its investment process.

Wealth management Active portfolio management Tax-loss harvesting General estate planning guidance Retirement income strategy
user avatar

Mary G

Rochester, NY

Howe And Rusling, Inc.

Mary Graniero is a financial advisor with Howe and Rusling, Inc. in Rochester, NY, holding three years of industry experience. She previously worked at The Bonadio Group and spent time at St. John Fisher University and Wegmans Food Markets. Howe and Rusling serves individual and high-net-worth clients, as well as institutions such as insurance companies, pension plans, trusts, and charitable organizations. The firm employs a combined top-down and bottom-up investment approach focused on large-cap equity and intermediate fixed income, alongside offering financial planning, estate-planning coordination, and tax-preparation services through a subsidiary.

Wealth management Active portfolio management Tax-loss harvesting General estate planning guidance Retirement income strategy
user avatar

Ryan T

CFP®, Series 63

Rochester, NY

Howe And Rusling, Inc.

Ryan Tomko is a CFP® and holds a Series 63 license, with five years of experience in the financial industry. He has been with Howe and Rusling, Inc. in Rochester, NY since 2015. Howe and Rusling primarily serves individual and high-net-worth clients, as well as institutional clients such as insurance companies, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm combines top-down macroeconomic forecasting with bottom-up fundamental research to manage discretionary portfolios focused on large-cap equities and intermediate fixed income, supported by estate-planning coordination and tax-preparation services through a wholly owned subsidiary.

Wealth management Active portfolio management Tax-loss harvesting General estate planning guidance Retirement income strategy
user avatar

Sarah S

Series 65

Rochester, NY

Howe And Rusling, Inc.

Sarah Swan is a financial advisor at Howe and Rusling, Inc. in Rochester, NY, holding a Series 65 designation with five years of industry experience. She has been with Howe and Rusling since 2011. Howe and Rusling primarily serves individual and high-net-worth clients, as well as insurance companies, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm provides discretionary portfolio management focused on large-cap equity and intermediate fixed-income strategies, complemented by financial and estate-planning services and tax preparation through a wholly owned subsidiary.

Wealth management Active portfolio management Tax-loss harvesting General estate planning guidance Retirement income strategy
user avatar

Dylan P

CFP®

Rochester, NY

Howe And Rusling, Inc.

Dylan Potter is a CFP® professional at Howe and Rusling, Inc. in Rochester, NY, with nine years at the firm and five years of industry experience. Prior to his financial advisory career, he served seven years in the United States Army and has concurrently served in the New York Army National Guard since 2017. Howe and Rusling primarily serves individual and high-net-worth clients, as well as institutional clients such as insurance companies and pension plans. The firm combines macroeconomic forecasting with fundamental research to manage portfolios focused on large-cap equities and intermediate fixed income, alongside financial and estate planning services.

Wealth management Active portfolio management Tax-loss harvesting General estate planning guidance Retirement income strategy
user avatar

Jordan E

CFP®, Series 63, Series 65

Rochester, NY

Howe And Rusling, Inc.

Jordan Eich is a financial advisor at Howe and Rusling, Inc. with eight years of industry experience. He holds the CFP® designation as well as Series 63 and Series 65 licenses. His prior experience includes a decade at Manning & Napier Advisors, LLC, as well as two years working at Churchville-Chili Senior High School. Howe and Rusling primarily serves individual and high-net-worth clients, as well as insurance companies, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers discretionary portfolio management with an investment approach that combines top-down macroeconomic forecasting and tactical sector allocation alongside bottom-up fundamental research and proprietary valuation models.

Wealth management Active portfolio management Tax-loss harvesting General estate planning guidance Retirement income strategy
user avatar

Elizabeth H

Rochester, NY

Howe And Rusling, Inc.

Elizabeth Hutton is a financial advisor with Howe And Rusling, Inc. in Rochester, NY, where she has worked since 2013. She holds professional credentials and has three years of industry experience. Howe And Rusling primarily serves individual and high-net-worth clients, as well as insurance companies, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers discretionary portfolio management focused on large-cap equity and intermediate fixed-income strategies, complemented by financial planning, estate-planning coordination, access to third-party managers, and tax-preparation services through a wholly owned subsidiary.

Wealth management Active portfolio management Tax-loss harvesting General estate planning guidance Retirement income strategy
user avatar

Craig C

Series 63, Series 65

Rochester, NY

Howe And Rusling, Inc.

Craig Cairns is a financial advisor with Howe and Rusling, Inc. in Rochester, NY, holding Series 63 and Series 65 licenses and five years of industry experience. He has worked at Howe and Rusling since 2000. Since 2021, he has served on the Board of Directors of Transcat, Inc. Howe and Rusling primarily serves individual and high-net-worth clients, as well as institutional accounts such as insurance companies and pension plans. The firm employs a combined top-down and bottom-up investment approach with a focus on large-cap equity and intermediate fixed-income strategies, along with financial and estate planning services.

Wealth management Active portfolio management Tax-loss harvesting General estate planning guidance Retirement income strategy
user avatar

Eric U

CFP®, Series 66

Boise, ID

Howe And Rusling, Inc.

Eric Udvari is a Certified Financial Planner (CFP®) with 11 years of industry experience. He currently works at Howe and Rusling, Inc., where he has been since 2019, following prior roles at TIAA-CREF and Charles Schwab. Howe and Rusling primarily serves individual and high-net-worth clients, as well as insurance companies, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm employs a combination of top-down macroeconomic forecasting and tactical sector allocation with bottom-up fundamental research to manage discretionary portfolios focused on large-cap equity and intermediate fixed-income strategies.

Wealth management Active portfolio management Tax-loss harvesting General estate planning guidance Retirement income strategy
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