Howe And Rusling, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$2,251,426,402
Clients
1,351
Advisors
10
across 3 offices
About
Howe and Rusling primarily serves individual and high-net-worth clients and also provides advisory services to insurance companies, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers discretionary portfolio management concentrated in large-cap equity and intermediate fixed-income strategies, together with financial planning, estate‑planning coordination, access to third‑party managers, and tax-preparation services via a wholly owned subsidiary.
The firm’s investment process combines top‑down macroeconomic forecasting and tactical sector allocation with bottom‑up fundamental research and a proprietary valuation model; its equity offerings include a Core Equity Portfolio and an Equity Income Portfolio, each typically holding about 35–50 large‑cap names. Fixed‑income work emphasizes Treasuries, agencies, investment‑grade corporates, municipals, and agency MBS, using econometric modeling, yield‑curve and spread analysis, and ongoing position monitoring, supported by trading policies intended to seek best execution.
Distinctive elements include a long operating history (founded in 1930), the employment of an attorney to facilitate estate‑planning services (with the possibility of referrals to outside law firms), and an affiliated tax‑preparation entity that may be recommended to clients. The firm also serves insurance‑company clients (an uncommon client type for similar teams), uses soft‑dollar research relationships (including with RBC), participates in institutional platform and referral programs with major custodians, and operates from multiple offices.
Client services
Expertise
Fee options
Fixed fees for financial planning services: typically $3,000 (paid in two installments); $300 for additional plan updates after three months; consulting services typically based on discretionary fixed fee
$0 - $500,000: 1.20% annually (0.30% quarterly) $500,001 - $1,000,000: 1.00% annually (0.25% quarterly) $1,000,001+: 0.80% annually (0.20% quarterly)
Account minimum: $500,000 for basic accounts, $1,000,000 for fixed income-only accounts (may be waived in discretion) Minimum fee: $1,500 quarterly minimum fee for basic accounts (equivalent to $500,000 portfolio); $1,250 quarterly minimum fee for fixed income-only accounts (equivalent to $1,000,000 portfolio) Fee-only: Yes, standard investment advisory fees as detailed in fee tiers; also offers fixed fees for financial planning (typically $3,000 total) and consulting services (discretionary fixed fees)
Main office
See office165 Culver Rd, Suite 100
Rochester NY 14620
Advisors at this office
7
Offices (3)
Most active in
Arizona · California · Colorado · Connecticut · Florida · Georgia · Hawaii · Idaho · Illinois · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Vermont · Virginia · Washington · Wisconsin
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
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