Boise, ID Office

Howe and Rusling primarily serves individual and high-net-worth clients and also provides advisory services to insurance companies, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers discretionary portfolio management concentrated in large-cap equity and intermediate fixed-income strategies, together with financial planning, estate‑planning coordination, access to third‑party managers, and tax-preparation services via a wholly owned subsidiary.

The firm’s investment process combines top‑down macroeconomic forecasting and tactical sector allocation with bottom‑up fundamental research and a proprietary valuation model; its equity offerings include a Core Equity Portfolio and an Equity Income Portfolio, each typically holding about 35–50 large‑cap names. Fixed‑income work emphasizes Treasuries, agencies, investment‑grade corporates, municipals, and agency MBS, using econometric modeling, yield‑curve and spread analysis, and ongoing position monitoring, supported by trading policies intended to seek best execution.

Distinctive elements include a long operating history (founded in 1930), the employment of an attorney to facilitate estate‑planning services (with the possibility of referrals to outside law firms), and an affiliated tax‑preparation entity that may be recommended to clients. The firm also serves insurance‑company clients (an uncommon client type for similar teams), uses soft‑dollar research relationships (including with RBC), participates in institutional platform and referral programs with major custodians, and operates from multiple offices.