New York, NY Office

Imperity Wealth Alliance LLC is a registered investment adviser that provides financial planning and discretionary portfolio management to individuals, retirement plans, charitable organizations, and other businesses. The firm offers a broad suite of services — including wealth management, retirement plan consulting, employee benefits, insurance, tax planning, and risk-management solutions — and reported approximately $139.7 million in assets under management.

Advisors typically manage accounts on a discretionary basis and implement a mix of in‑house and third‑party strategies, offering access to Commonwealth’s PPS Custom, PPS Select, and PPS Direct programs, TPAMs, and model portfolios; Personalized Indexing and certain PPS strategies incorporate tax‑harvesting functionality. The firm describes an open‑architecture approach in which advisors may customize model portfolios, select different custodial programs, and rely on Commonwealth’s and third‑party research and portfolio construction teams for ongoing monitoring.

Noteworthy features include the firm’s common ownership with Imperity Tax Planning, LLC and an affiliated insurance agency (Imperity Insurance & Benefits Consulting), and advisors who are dually registered with Commonwealth as broker‑dealer registered representatives and licensed insurance agents. Imperity’s brochure discloses several arrangements that can affect recommendations — advisors may receive commissions for securities and insurance sales, the firm may act as a promoter or subadviser for third‑party managers, it may pay or pass through transaction or platform fees for clients, and it has disclosed financial arrangements with Commonwealth/LPL (including a forgivable loan and advisor loans tied to that relationship).