Insight Family Financial

Insight Family Financial serves individuals and high‑net‑worth clients and offers ongoing asset management, tiered wealth management (Guided Wealth Builder, Core, and Comprehensive), one‑time and ongoing financial planning, employer financial‑wellness programs, and ERISA plan services as either a 3(21) advisor or a discretionary 3(38) investment manager. The firm’s brochure also discloses consulting and implementation options for held‑away employer retirement plans and education on tax‑efficient investing.

The firm describes a goals‑based investment approach that uses fundamental analysis, asset allocation, low‑cost ETFs and institutional mutual funds, tax‑aware management and periodic rebalancing, with account reviews performed quarterly and more frequently as needed. It offers both discretionary management and a non‑discretionary option where the firm recommends trades but obtains client approval before execution.

Compared with peers of similar size, the firm’s service mix is notable for packaging ERISA 3(38) discretionary plan management and employer financial‑wellness programs alongside entry‑level wealth‑building services for clients under $1 million. The brochure also discloses an outside business activity offering cost‑segregation services that could create referral conflicts, specifies custodial relationships with Interactive Brokers or Charles Schwab, and indicates that most reported assets are managed under discretionary authority.