Insight Family Financial

Insight Family Financial provides investment advisory and financial planning services to individuals and high‑net‑worth clients and also works with employers and retirement plans under ERISA 3(21) and 3(38) arrangements. Its service menu includes both discretionary and non‑discretionary asset management, tiered wealth‑management programs (Guided, Core, Comprehensive), one‑time and ongoing financial planning, and employer financial‑wellness programs.

The firm follows a goals‑based investment process that emphasizes asset allocation, low‑cost ETFs and institutional mutual funds, periodic rebalancing, and tax‑aware strategies, with account reviews performed at least quarterly. Insight accepts both discretionary and non‑discretionary mandates, though its most recent filing shows nearly all reported assets were managed on a discretionary basis (about $2.79 million discretionary versus $500 non‑discretionary), and it obtains prior client approval when accounts are designated non‑discretionary.

Noteworthy operational details include the combination of AUM‑based asset management and fixed‑fee wealth‑management tiers, use of a client portal and planning tools, and an employer‑focused wellness offering. The principal discloses an outside business activity providing cost‑segregation services (with separate compensation), and the firm specifies custodial platforms (Interactive Brokers or Charles Schwab), both of which are disclosed potential conflicts or operational considerations for prospective clients.