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Insight Folios

Updated today

Client AUM

$331,267,908

Clients

1,228

Advisors

18

across 12 offices

About

Insight Folios provides portfolio management and financial planning to a broad individual client base, including high-net-worth households, as well as advisory services to ERISA retirement plans and other registered investment advisers. Services include discretionary portfolio management, comprehensive financial planning delivered through its Simplicitree planning tool, retirement plan consulting, and plan participant advisory services.

The firm generally manages client portfolios on a discretionary basis guided by written Investment Policy Statements and Simplicitree plans, using long-term trading and a mix of fundamental, technical, and cyclical analysis to implement asset allocation and risk management. Insight Folios also incorporates artificial intelligence tools into its processes and offers annual planning reviews and coordinated tax, insurance, and estate planning referrals as part of its client service model.

Compared with many multi-team firms, Insight Folios commonly acts as a sub-adviser to other registered investment advisers and accepts other investment adviser firms as clients—a relatively uncommon practice for firms in this category—and it discloses fee-sharing and referral arrangements tied to those relationships. The firm’s use of its proprietary Simplicitree software (under common ownership) and its explicit role providing ERISA fiduciary and participant-level advisory services are additional distinguishing operational features.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Tax-loss harvesting Retirement income strategy Annuities Wealth management

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Fee options

Fixed

Financial planning fixed fees typically range from $2,500 to $5,000

Percentage

$0 - $999,999: 2.59% $1,000,000 - $1,999,999: 2.45% $2,000,000 - $4,999,999: 2.30% $5,000,000+: Negotiated

Commissions

Certain advisors are licensed to accept commissions for sale of investment products; commissions are disclosed and clients may decline

Project-based

Typically $250 per hour for financial planning services

Other

Minimum fee: Financial Planning fixed fees typically range from $2,500 to $5,000; hourly fee is $250/hour

Main office

See office

10800 Sikes Place, Suite 110

Charlotte NC 28277

Advisors at this office

7

Most active in

Alabama · Arizona · Arkansas · California · Colorado · Florida · Georgia · Hawaii · Illinois · Louisiana · Maine · Maryland · Massachusetts · Michigan · Montana · Nebraska · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Utah · Washington · Wisconsin

Also doing business as

Applied Strategies For Wealth Management · Durso Capital Management · Insight Folios · Insight Folios Inc · Kevin Wray Financial Services · Truvestments

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael F

Series 65

Charlotte, NC

Insight Folios

Michael Fowler is a financial advisor at Insight Folios in Charlotte, NC, holding a Series 65 designation. He has one year of experience in the financial industry, joining Insight Folios in 2026 after prior roles in sales and outdoor solutions. Insight Folios provides portfolio management and financial planning primarily for individual and high-net-worth clients, while also offering ERISA plan consulting and serving as a sub-adviser to other registered investment adviser firms. The firm uses a team approach combined with proprietary planning software and artificial intelligence tools to support its discretionary account management and long-term trading orientation.

Tax-loss harvesting Retirement income strategy Annuities Wealth management
user avatar

Kevin W

Series 63, Series 65

Pinconning, MI

Insight Folios

Kevin Wray is a financial advisor at Insight Folios with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Insight Folios since 2017, following a two-year tenure at Beacon Capital Distributors Inc. He also operates Kevin Wray Financial Services, through which he has been involved in insurance and annuity sales since 1996. Insight Folios provides portfolio management and financial planning primarily for individual and high-net-worth clients, as well as ERISA plan consulting and participant advisory services. The firm serves other registered investment advisers through sub-advisory relationships and employs a team-based approach supported by proprietary planning software and artificial intelligence tools.

Tax-loss harvesting Retirement income strategy Annuities Wealth management
user avatar

Ryan M

Series 65

Fort Gratiot, MI

Insight Folios

Ryan Mc Neill is a financial advisor at Insight Folios with eight years of industry experience. He holds a Series 65 designation and has worked at Legacy Life Financial, Insight Folios, Brookstone Capital Management, and Great Lakes Insurance. In addition to his advisory role, he is an insurance producer involved in the sale of life and health insurance and annuity products. Insight Folios provides portfolio management and financial planning services primarily for individual and high-net-worth clients, as well as ERISA plan consulting and participant advisory services. The firm serves other registered investment advisers through sub-advisory relationships and employs a team-based approach supplemented by proprietary planning software and artificial intelligence tools.

Tax-loss harvesting Retirement income strategy Annuities Wealth management
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Leigh S

ChFC®

Athens, GA

Insight Folios

Leigh Smith is a ChFC® credentialed advisor with four years of industry experience, currently with Insight Folios in Athens, GA. Prior to joining Insight Folios, Smith worked at Cypress Wealth Services and held roles at the Wealth Academy of Georgia and Simplicity Financial Group. Smith is a partner in a financial marketing firm and serves as a licensed principal for a fixed-product focused agency that supports financial planning for other advisors. Insight Folios provides portfolio management and financial planning primarily for individual and high-net-worth clients, as well as ERISA plan consulting and participant advisory services. The firm uses a team-of-advisers approach combined with proprietary planning software and AI tools, and it maintains sub-advisory relationships with other registered investment advisers.

Tax-loss harvesting Retirement income strategy Annuities Wealth management
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Charles D

Series 63, Series 65

Bozeman, MT

Insight Folios

Charles Dingman is a financial advisor with Insight Folios in Bozeman, MT, holding Series 63 and Series 65 licenses and bringing 15 years of industry experience. He has worked at multiple firms, including Retirement Wealth Advisors and Securities America, and currently owns Charlie Dingman Fine Art, where he paints landscape portraits. Insight Folios provides portfolio management and financial planning primarily for individual and high-net-worth clients, while also serving other registered investment advisers through sub-advisory relationships. The firm employs a team-of-advisers approach and incorporates proprietary planning software and artificial intelligence tools in its long-term, discretionary investment process.

Tax-loss harvesting Retirement income strategy Annuities Wealth management
user avatar

Robert R

Series 65

Allen, TX

Insight Folios

Robert Rothrock is a financial advisor at Insight Folios with 10 years of industry experience. He holds a Series 65 designation and has worked at several firms, including Texas Elite Advisory, Safe Retirements, and his own Rothrock Financial Group. Outside of advising, he serves as president of Rothrock Insurance Solutions, an insurance agency focusing on life and health insurance, fixed and fixed-index annuities, and Medicare. Insight Folios provides portfolio management and financial planning primarily for individual and high-net-worth clients, while also offering ERISA plan consulting and sub-advisory services to other registered investment adviser firms. The firm employs a multi-adviser approach supported by proprietary planning software and incorporates fundamental, technical, and cyclical analysis with a long-term trading orientation.

Tax-loss harvesting Retirement income strategy Annuities Wealth management
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Bruce R

ChFC®, Series 63, Series 65

Bedford, NH

Insight Folios

Bruce Romagnoli is a financial advisor with Insight Folios, holding the ChFC® designation and Series 63 and 65 licenses. He has 27 years of industry experience, including prior roles at Beacon Capital Distributors Inc and Planmember Securities Corporation. Outside of his advisory work, he owns B&B Income Tax Services, LLC, a tax preparation business. Insight Folios provides ongoing portfolio management and financial planning primarily for individual and high-net-worth clients, while also offering ERISA plan consulting and serving as a sub-adviser to other registered investment adviser firms. The firm employs a team-based approach supported by proprietary planning software and incorporates fundamental, technical, and cyclical analysis with a long-term trading orientation.

Tax-loss harvesting Retirement income strategy Annuities Wealth management
user avatar

Charles B

Series 65

Charlotte, NC

Insight Folios

Charles Bowers is a financial advisor at Insight Folios with 15 years of industry experience and holds a Series 65 designation. He has been with Insight Folios since 2015 and is also associated with Durso Capital Management. Outside of advisory roles, he is licensed as an insurance producer and engages in insurance and annuity sales. Insight Folios provides portfolio management and financial planning primarily for individual and high-net-worth clients, as well as ERISA plan consulting and participant advisory services. The firm also serves other registered investment advisers through sub-advisory relationships, employing a team-based approach and proprietary planning software enhanced by artificial intelligence tools.

Tax-loss harvesting Retirement income strategy Annuities Wealth management
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Sheila M

Series 63, Series 66

Glendale, AZ

Insight Folios

Sheila Madrigal is a financial advisor at Insight Folios with 26 years of industry experience. She holds Series 63 and Series 66 credentials and has worked at firms including JP Morgan Securities LLC, Elliott Financial, and Kaizen Wealth Management. In addition to her advisory role, she is licensed to solicit and sell insurance products. Insight Folios provides portfolio management and financial planning services primarily for individual and high-net-worth clients, as well as ERISA plan consulting. The firm uses a team-of-advisers approach combined with proprietary planning software and artificial intelligence tools, and it also serves other registered investment advisers through sub-advisory relationships.

Tax-loss harvesting Retirement income strategy Annuities Wealth management
user avatar

Ashok R

Series 63, Series 65, Series 66

Kirkland, WA

Insight Folios

Ashok Ramji is a financial advisor with Insight Folios in Kirkland, WA, holding Series 63, 65, and 66 licenses and possessing 12 years of industry experience. Prior to joining Insight Folios in 2019, he worked at Virtue Capital Management, Blue Duck Wealth Management, and Transamerica Financial Advisors. Outside of finance, he operates a tutoring business focused on K-12 math and exam preparation, as well as a warehousing and logistics enterprise. Insight Folios serves a diverse individual client base, including high-net-worth households, ERISA retirement plans, and other registered investment advisers. The firm offers discretionary portfolio management and comprehensive financial planning through its proprietary Simplicitree platform, integrating long-term trading strategies, artificial intelligence tools, and multi-disciplinary planning services.

Tax-loss harvesting Retirement income strategy Annuities Wealth management
user avatar

David M

Series 65

Charlotte, NC

Insight Folios

David Morgan is a Series 65-licensed advisor with six years of industry experience, currently serving at Insight Folios and Durso Capital Management Co. since 2019. His prior work includes a three-year period at Blackberry Farm and a brief involvement with Burial Beer Co. He is also engaged in insurance and annuity sales as an insurance producer. Insight Folios provides portfolio management and financial planning primarily for individual and high-net-worth clients, along with ERISA plan consulting and participant advisory services. The firm employs a team-of-advisers approach, uses proprietary planning software, and maintains sub-advisory relationships with other registered investment advisers.

Tax-loss harvesting Retirement income strategy Annuities Wealth management
user avatar

Sterling A

Series 65

Charlotte, NC

Insight Folios

Sterling Alexander is a financial advisor at Insight Folios with a Series 65 designation and one year of industry experience. Prior to joining Insight Folios, he served multiple terms in the North Carolina Army National Guard from 2013 to 2024. Insight Folios provides portfolio management and financial planning primarily for individual and high-net-worth clients, while also offering ERISA plan consulting and sub-advisory services to other registered investment adviser firms. The firm employs a team-of-advisers approach combined with proprietary planning software and artificial intelligence tools in its long-term, discretionary management process.

Tax-loss harvesting Retirement income strategy Annuities Wealth management
user avatar

Nelson S

Series 63, Series 65

West Jordan, UT

Insight Folios

Nelson Sebra Jr. is a financial advisor with Insight Folios, holding Series 63 and Series 65 licenses and bringing 14 years of industry experience. His prior roles include positions at Mutual of Omaha, Synergy One, Symetra Financial, and Strategic Wealth Advisors Group. Insight Folios offers portfolio management and financial planning services to a diverse individual client base, including high-net-worth households, as well as ERISA retirement plans and other registered investment advisers. The firm uses a combination of fundamental, technical, and cyclical analysis alongside proprietary planning software and artificial intelligence tools to manage portfolios on a discretionary basis.

Tax-loss harvesting Retirement income strategy Annuities Wealth management
user avatar

Mark R

ChFC®, Series 63

Helena, AL

Insight Folios

Mark Rutledge is a financial advisor at Insight Folios with 13 years of industry experience. He holds the ChFC® and Series 63 designations. Prior to joining Insight Folios in 2025, he worked at Brookstone Capital Management and Specialized Advisors LLC, among other firms. Rutledge is also an independent insurance agent through JD Mellberg LLC. Insight Folios provides portfolio management and financial planning services primarily for individual and high-net-worth clients, while also offering ERISA plan consulting and sub-advisory services to other registered investment advisers. The firm uses a team-of-advisers approach combined with proprietary planning software and artificial intelligence tools to support its investment and planning process.

Tax-loss harvesting Retirement income strategy Annuities Wealth management
user avatar

Kenneth H

Series 66

Fort Worth, TX

Insight Folios

Kenneth Huffman is a financial advisor at Insight Folios with 13 years of industry experience. He holds the Series 66 designation and has worked at Insight Folios since 2015. Outside of advisory services, he manages Perimeter Diabetic Footwear, a diabetic footwear sales business that he owns through The Perimeter Group, Inc. Insight Folios provides portfolio management and financial planning primarily for individual and high-net-worth clients, while also offering ERISA plan consulting and sub-advisory services to other registered investment advisers. The firm employs a team-of-advisers approach and proprietary planning software, integrating fundamental, technical, and cyclical analysis with a long-term trading orientation.

Tax-loss harvesting Retirement income strategy Annuities Wealth management
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